Transcript mipresentation.ppt

miShare
By: Brian Perry and Lisa Hill
miWhat?
• miShare is a smart little
gadget for sharing files and
playlists between iPods. No
computer or cable is needed,
and it's super easy to use. Just
attach the source and target
iPods and press miShare's big
button to start the transfer.
mi say what?
• “If a friend’s digital music collection leaves you
with playlist envy, instant gratification is one step
closer. MiShare lets music connoisseurs swap
files between iPods on the fly.”
» Jan 17 2008 NY Times
• “The age of the media gadget is here, with Apple
steamrolling the big distributors. But when
consumers have the power to get content
anywhere, anytime, for free, even Steve Jobs
should be worried.”
» Dec 2007 Vanity Fair “Ipod, Iphone, Iconquered”
miFunctions
• Shares pretty much anything you can put
on an Ipod.
• Photos
• Music
• Pictures
• Movies
• Files
miCompatibility
• Doesn’t work with Ipod shuffles, they don’t have
iPod's standardized 30-pin dock connector.
• Doesn’t work with iphone, or ipod touch,
because of a different type of disk storage. They
are working on making a miShare for these
models.
• Music that is downloaded from itunes won’t play
unless registered user unlocks
• There are many ways to get around that
mi Instructions
• Connect together
• Press the button
• Length pressed
determines whether one
song or playlist is sent
• It is battery power and
charged by an A/C
adaptor
And that’s about it
miSpeed
• Transmits 500 Kilobytes/second
• 3 MB song in about 6 seconds
• 60 MB Album in about 2 minutes
miMaker
• A two person startup company out of Brooklyn
• Nathaniel Wise (former music magazine
editor) and Josh Hoochman (Brooklyn surfer
dude)
• Works with production partners in China
• Just coming off the production line: Were Due
to ship January 22, 2008
mi want one
• Just coming off the
production line: Were
Due to ship January
22, 2008
• Easy order off
website
• Coming to stores
soon
mi wonders if this is legal?
•
•
•
•
It is legal to share songs that you own a copyright to.
Promotes and enhances illegal file sharing
Almost impossible to enforce restrictions
Not worth copyright owners time to go after small file
sharing
• Promotes illegal sharing of programs to avoid itunes.
• Does not violate Digital Millennium Copyright Act
mi oh mi, what about Apple?
• No longer have
monopoly on Ipod
related products
• Apple will need to step
up file sharing to
compete
• Needs to be ready for
competitors
• May help them
compete against Zune
miSources
• http://www.youtube.com/watch?v=5FuoiarjYxg
• http://www.vanityfair.com/culture/features/2007/
12/wolff200712
• http://crave.cnet.com/8301-1_105-98527391.html
• www.mishare.com
• http://www.nytimes.com/2008/01/17/technology/
personaltech/17share.html
mi thought this was funny.