Transcript Riverfront.ppt

Riverfront
Abby Brauner
Sara Stamm
Kristen Franke
Lizbeth Campos
Sara Gilbert
Brief History
• The banks of the Willamette River were the
focus of early town development
• First general store established facing the river
• Riverfront occupied by 20 family homes and
fully removed by 1979
Demographics
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Population:
– In 2001, 51, 040
• Community Age Groups:
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– In 2000, 23,204 of populations was 20-44 years
– Median Age: 27 years-old
Housing:
– Total Housing Units in 2000: 20,899
– Median Value of Owner-occupied housing in 2000: $154,700
Race:
– 86.03% white
– 6.42% Asian
– 5.72% Hispanic or Latino
How some people get around Corvallis:
– 14% Pedestrian
– 8% Commuters
Target Market
• 25-55 years-old, men and women
• Active lifestyles; enjoy walking, running,
picnics, animals, etc…
• They are well established middle class
people
• Like to go out to eat, try different
restaurants
Competitors
• Other Downtown Restaurants
– American Dream, Aomatsu, AJ’s, Good
Morning Bakery, etc.
• 9th Street
• Monroe Street
• Albany Restaurants
Block One
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Big River
Alpine Bakery
Riverview Mongolian Grill
Abby’s Furniture
SWOT of Big River
• Strengths
– website
– lifestyle appeal
– open seating in bar
– outside appeal
– strong word of mouth
– location
• Weakness
– no waiting room
– adjacent building
– parking
– promotion
• Opportunity
– free wi-fi
– outside seating
– support local organizations
– selling outside of Corvallis
– large seating areas
• Threats
– competitors
• Gables, Michael’s Landing,
Aomatsu, etc.
• The Renaissance on the
Riverfront
Block Two
• Water Street Market
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River Front Danish Bakery
The Tea and Herb Shop
Sahalie Wine Bar
Harry & Annette’s Fresh Fish
The Pantry at Water Street
Wineopolis
SWOT of Water St. Market
• Strengths
– Variety
– Each help others
– Brings in Older crowds
– Renovated Building
• Weakness
– No Advertising
– Parking is Difficult
– Not good Signage
– Not open on Sunday
• Opportunity
– Advertise to College
Students
– Public Transportation
– Offer Free Wi-Fi
– Outdoor Area
• Threats
– 9th Street Seafood Market
Block Three
• Iovino
• The Chippery
• Great Harvest
SWOT of The Chippery
• Strengths
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Trendy Lifestyle
Premium Food
Marketing Strategy
Catering and Delivery
• Weakness
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Location
Small
Parking
Promotions
• Opportunity
– In Grocery Stores
– Promote more on
Campus
– Advertising
• Threats
– Competitors
• University Hero, Big
Town Hero, Sargo Subs
– Environment
Block Four
• Fox & Firkin
• Black Ledge Furniture Warehouse
SWOT for Fox & Firkin
• Strengths
– Appeals to College Students
– Local Groups
– Local Bands
– Local drafts are represented
– Free Parking
• Weakness
– Location
– Dirty Building
– “Smelly”
– Not offering same services
• Opportunity
– Clean up can bring in
bigger crowd
– Other Fox & Firkins
• Threats
– Other competitors close to
them:
• Peacock, AJ’s,
Squirrels, Suds, etc.
Development of Riverfront Park
• August 1992- Corvallis Riverfront Enhancement Task Force formed
by Mayor Vars
• June 1994- Task force issues draft report and holds open house.
• September 1996- The Downtown Riverfront, is issued.
• December 1996- Commission presents draft park master plan to City
Council. February 1997- City Council holds public hearing on
master plan.
• November 1998- City voters approve $9.5 million, 20-year bond
measure to fund riverbank and riverfront park improvements.
• April 2000- City Council approves integrated park and riverbank
plan.
• May 2000- CH2M HILL (project consultant) submits WRG permit
application to Corvallis Planning Dept
• 2002- Development of Riverfront Park completed
Riverfront Weakness
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Parking
Narrow Street
Landscaping
No Retail Space
Poor link to the University
Limited Residential Developments
No Public Transportation
Lack of Planning
Riverfront Opportunities
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The Renaissance Condominiums
Ideal for Restaurants
Increase in University Interest
Reinvestment in Remodeling 1st Street
Parking Garage
Improve Signage
Events
Riverfront Events
• Saturday Farmers Market
– May - October
• DaVinci Days
– In September
• Winter’s Eve Night
– In December
• Red, White, and Blue Festival
– July 4th
• Rhapsody in the Vineyard
– In May
• Downtown After Dark
– February 28 from 5:30-7:30pm
Any Questions?
Sources
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Http://corvallis.areaconnect.com/statistics.htm
www. Chipperyamerica.com
www.chippery.com
www.ci.corvallis.or.us/downloads/cd/downtownmarketstudy.pdf
www.bigriverrest.com
www.gtconnect.com/articles/2006/02/20/news/business
www.ci.corvallis.or.us/RiverFrontPark/default.htm
www.corvallisriverfront.com
Interview with Sahalie Winery Employee