Transcript BA 495 presentation final.ppt

Apple’s iPad
Ze Ling Goh
Verna Aguilar
Anne Zimmerman
The Apple Retail Store
• Apple’s first computer came out on April Fool's Day,
1976.
• Steve Wozniak and Steve Jobs released the Apple I
computer and started Apple Computers.
• The Apple I was the first with a single circuit board
used in a computer.
• Then came the Apple II, the Mac, the MacBook,
MacBook Pro, MacBook air, Mac mini, Mac Pro, Mac
OS X 10.6 Snow Leopard and the iMac
The Apple Retail Store cont.
• Apple takes off with the introduction of the
iPod then the iPhone, iPod classic, iPod touch,
iPod nano and now the iPad.
• Apple also carries all the accessories and
programming needed for these items.
iPad
• The iPad combines the features of the iPhone and the
iPod touch. There is over 1,000 apps available for the
iPad eg. iBooks
• Height: 9.56 inches, width: 7.47 inches, depth: 0.5 inch
• Weight: Approximately 1.5 pounds
• Prices: Wi-Fi: 16GB1 - $499.00, 32GB1 - $599.00, and
64GB1 - $699.00
• Wi-Fi + 3G (data plan sold separately): 16GB - $629.00,
32GB1 - $729.00, and 64GB1 - $829.00
“IPad goes on sale to long lines, high
expectations”
• Went on sale on Saturday
• Offers a user the ability to do everything from
watching TV to surfing the Web to sending e-mail
-- all from a 9.7-inch touch screen with no
physical keyboard attached but an onscreen
keyboard
• For Apple, the iPad represents a break from its
typical business model
• Apple has made its name by introducing groundbreaking devices into established markets -- Mac
computer, iPod digital music player and iPhone
• With the iPad, the company is launching a new
kind of device into a relatively nascent market
Sales Estimates for the iPad
• Analysts expect the iPad to sell between
750,000 and 1.5 million units for the quarter
ending in June
• For the full fiscal year, estimates range from as
low as 2 million units to as high as 6 million,
with the average target at around 3.5 million
units
“Analysts say long-term results are more
important than opening-weekend sales”
• The question of how many they sell this
year is less important than whether they
can they succeed in taking the iPad from
the Apple enthusiasts to the mass
market
• The buzz Apple created to make the
iPad's debut a national craze and give it
tens of millions of dollars in free publicity
-- the iPad is on the covers of Newsweek
and Time magazines -- could bust
• iPad is too futuristic for the mainstream
consumer
S.W.O.T.
Strengths
Weaknesses
Brand Loyalty
Innovative
Interactive Stores
Sleek Design
Easily Recognizable
Cost to Functionality
First day of Sale Availability
Limited Cost Range
Proprietary
Opportunities
Threats
Problems with PC software
Renewable Products
International Expansion
Increased Competition
Phones
Mp3
Continued Innovation
Sources
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http://store.apple.com/us?afid=p219%7CGOUS
http://www.apple.com/ipad/features/
http://inventors.about.com/od/cstartinventions/a/Apple_Computers.htm
http://www.marketwatch.com/story/ipad-goes-on-sale-to-long-lines-highexpectations-2010-0403?siteid=rss&utm_source=feedburner&utm_medium=feed&utm_campai
gn=Feed%3A%20marketwatch%2Fsoftware%20
forums.macrumors.com
www.mba-tutorials.com/marketing
http://www.marketwatch.com/story/ipad
http://www.apple.com/retail/