Transcript The Mojave Experiment.ppt


Apple's "Get a Mac" campaign was
launched in 2006,

Since 2006, Apple increased its market
share by 42 %

Apple's laptop sales were up 20% in
December 2008 compared to the same
period in 2007

http://www.apple.com/getamac/ads/

A blind study to find out
what users think of
Windows Vista

To do this the operating
system was disguised as a
new system code-named
“Mojave”

Average score given to
“Mojave” was 8.5

Average score before
demo was 4.4

Participants were current users
of many current operating
from pre-XP versions of
Windows to Linux

Was performed on a HP
dv2000 notebook with 2GB of
RAM

19% of respondents rated
“Mojave” a 10

Some participants would have
rated higher if had more time
to play with it themselves

Less than ½ of participants’ thoughts and
views on the experiment were shown

Demos were controlled and often times
led by an experienced Vista user

Not all footage was made available to
the public to view

Critical of overall design of the experiment

PC gives Mac a head on rebuttal

Celebs showing PC pride

Second phase of
$300 million campaign

“Life Without Walls” site

Involves PC users to
be seen on the
Windows website
possibly Times
Square






http://itmanagement.earthweb.com/cnews/article.php/3762
326/Whats-Wrong-With-Microsofts-Mojave-Experiment.htm
http://computerworld.com/action/article.do?command=vie
wArticleBasic&taxonomyName=macintoshes&articleId=91263
52&taxonomyId=163&intsrc=kc_top
www.Mojaveexperiment.com
http://www.redmondpie.com/microsoft-takes-on-apple-withnew-ad-campaign/
www.geekologie.com
http://www.microsoft.com/windows/default.aspx