Transcript BA 497 Guiness Beer.ppt

Guinness Goes Global With a
250th Anniversary Ad Campaign
Darryl Lai
Bethany Pilon
Kylie Robertson
“That ‘great man’ is the
founder, Arthur
Guinness”
“[It] gave us an opportunity to communicate a
united message and a chance to highlight how
consumers around the world – despite their
different cultures – can appreciate and join in
the celebration of a great man and a great beer”
-Patrick Hughes, brand director for Diageo
Guinness USA
“stretches to all four corners of the
world and is a rallying cry to get people
to join in the Guinness 250 celebrations”
“Those celebrations include a sweepstakes
with three “Guinness Experience” prizes: a trip
to space in Virgin Galactic, Richard Branson’s
commercial space shuttle; a Norwegian deepsea dive; or attendance at a Black Eyed Peas
recording session.”
What do you think?