Transcript S February 17th 10.ppt

Quiz February
th
17
1. Which of the following is most like to
provide sustainable Positioning
a. Simple physically
based attributes
b. Complex Physically
based attributes
c. Essentially abstract
attributes
d. Price
2. Neiman Marcus scored lowest on
this attribute
a.
b.
c.
d.
e.
Customer Service
Ambience
Category Depth
Fashionability
Value for Money
3. We should stimulate primary
demand in this stage of the product
life cycle
a.
b.
c.
d.
e.
Introduction
Growth
Shakeout
Maturity
Decline
4. Approximately what percent of new
products are “new to the world” products?
a.
b.
c.
d.
e.
5%
10%
15%
20%
25%
5. Hollywood week ends tonight
and we are introduced to the final
24 on this show.
a. The biggest
Losers
b. American Idol
c. Lost
d. Modern Family