Transcript Cottonelle- Roll Poll Campaigns.ppt

Ivy She
Sarah S. Song
Lauren M. Stewart
Ruirui Zhang
Cottonelle Over or Under Campaign
Parent company:
Kimberly Clark
American company
paper-based consumer products
Headquarter- Texas
Brands
Parent company:
Kimberly Clark
Cottonelle’s history
Introduced in 1972
Used interchangeably with Kleenex
“Be kind to your behind”
Types of toilet papers
Campaign
TV Commercials
Website
Networks: Facebook, Twitter
Celebrities endorsement
Campaign:
TV Commercial 1
TV Commercials
TV Commercial 2
TV Commercial 3
Campaign:
Websites
Campaign:
Facebook
Twitter
Networks
Campaign:
Celebrities endorsement
Cottonelle creates Family Debate- Over or under
Tori Spelling & Dean McDermott
Related to class
Slogan: Be Kind to your Behind
Uses celebrities and reference groups
Humor
Combination of television commercials,
website & networks
References
http://www.cottonelle.com/
http://www.cottonellerollpoll.com/
http://www.kimberly-clark.com/aboutus
http://www.youtube.com/watch?v=imqV8UJqsqA
http://www.youtube.com/watch?v=_DNl2PhZRr4
http://www.youtube.com/watch?v=jLgMIPJ1AH0
http://connectwithyourteens.blogspot.com/2010/01/cott
onelle-creates-family-debate-over.html