Transcript FOCK Mobile Proposal LOGO Company

FOCK Mobile
Proposal
Company
LOGO
Agenda
1. Business Plan
2. Marketing & Advertising Mix
3. Financial Analysis
4. Prototype Presentation
Organization Chart
Wei Loon
CEO
Yin Lu
PR Mgr
Phally
Operation Mgr
Jie Hui
Sales & IT Mgr
Subanta Ku
R&D
Zheng Liang
Finance Mgr
Branding
FOCK Mobile
F
O
C
K
Free
Of
Charge
[K] Content
How to Access
How consumers
access our services
Select
contents
GPRS
or
WAP
Views a
10 sec
advert
Business
Cycle
Charges
incurred
from our
company?
Zero
Content
Downloaded
Finding Analysis
“64% of mobile phone owners play a mobile game at least
once a day”
-BBC NEWS 2/5/2005
“Men and Women are equally interested in Mobile content”
-Nokia 29/4/2004
“Consumers would spend significantly more for new mobile content
service”
-IT Facts
“Gambling and adult on mobile phones will generate $6.5 billion by
2006”
-IT Facts
Mobile Content Table
Movie
Chill Out!
Arts
Travel
Food
Shopping
Traffic News
Road Guide
Soccer
Match
Analysis
Free Mobile Live-Betting Annual
Games
Odds
Inter-Tertiary
Competition
Marketing Mix
Product
• Advertising
Packages
Price
•
• Anti-Virus
• Mobile Email Account
•
Discounts
for long
term
contracts
Cash
Flexibility
Program
Promotion
Place
•
Be the
first 15
Toa Payoh
Lorong 8
Industrial
Park
•
Lucky
draws for
members
200 sq ft
Rental:
$300-$350
per month
Competitor Analysis
 Potential major competitors would be the 3
mobile service providers, Singtel, M1 and
StarHub, as they are strong in the current
market.
As for Iguana Mobile, their services are very
similar to ours, but they charged their consumers
Site Selection Plan
• Place:
8 Toa Payoh
Industrial Park
• Build in area
of 200 sq feet
• Rental Cost:
S$300–S$350
for high storey
Office
Space
Meeting
Room
CEO’s
Room
Pantry
SWOT Analysis
Strength
• First to implement
• 24X7
• Easy for
consumers to
access
• Barriers to entry
• Other competitors
are not focusing on
Mobile downloading
services
Weakness
• Lack of
business
experience/ new
to the market
Opportunity
• Tremendous
potential future
growth
• Affordable
• chances of
expanding to
overseas market
Threat
• Unstable
financial status
Advertising Campaign
Pre-Launch
Advertisements
• Period:
7 Days
(Radio)
7 Days
(Posters &
Banner)
• Media:
Radio, Posters and
Banners
• Total Cost: S$15,890
Launch
Road show
• At the Atrium @
Dhoby Ghaut
Post Launch
& Beyond
Newspaper and
Magazine
•Frequency:
4 times in 3 months
Programs
•Hands on trial of our
services.
•Lucky draw
•Freebies
•Newspaper:
The Straits Time
(Life section)
• Budgeted at:
S$10,000
•Budgeted at:
S$8,000
• Magazine:
Most of them
Media Advertising
JCDecaux
Showcasing the World
Banner & Poster
What is FOCK?
Free
Of
Charge
[K] Content
Company Profile
We provide mobile content
downloads for no charge at all.
All that you’ll incur would be the
GPRS/WAP charges by your
mobile subscriber.
• Movie
• Arts
• Food
• Traffic News
• Road Guide
• Chill Out!
• Travel
• Shopping
• Annual Inter-Tertiary
Competition
• Soccer Match Analysis
• Live-Betting Odds
• Free Mobile Games
Company
LOGO
Founded By: Mr Poh Wei Loon
Find us @
Website:
http://www.geocities.com/fockmobile
Projected P & L
Sales revenue
Cost of sales
Year 1 ($)
517,333
(77,600)
Year 2
672,533
(100,879)
Year 3
840,666
(126,099)
Gross profit
Advertising expense
Salary expense
Rental expense
Other expenses
439,733
(113,890)
(108,000)
(14,400)
(39,680)
571,653
(113,890)
(108,540)
(14,400)
(40,880)
714,566
(113,890)
(109,082)
(14,400)
(42,200)
Profit before tax
163,763
293,943
434,993
Tax (20%)
(32,752)
(58,788)
(86,998)
Profit after tax
131,010
235,154
347, 995
Accumulated Cash Flow
Cash Flow for First year
300,000.00
253,780.45
250,000.00
229,182.68
205,699.30
200,000.00
183,403.13
162,067.65
150,000.00
cash
141,767.00
122,575.94
104,269.83
100,000.00
86,924.67
50,000.00
50,000.00
m onths
ec
em
be
r
D
ov
em
be
r
N
ct
ob
er
O
Se
pt
em
be
r
Au
gu
st
Ju
ly
Ju
ne
9,383.00
M
ay
M
ar
c
18,290.67
Ap
ri l
h
2,801.67
Fe
br
ua
ry
Ja
nu
ar
y
0.00
Prototype
Conclusion
 The growing mobile data industry globally
at which by 2009 will be worth US$189
billion.
 The market we target is expandable.