Transcript Document 7551716

First, let’s make sure we understand
what the SWAT Movement is all about.
To Empower and
Unite Youth to
Resist and Expose
Big Tobacco’s Lies
while Changing
Current Attitudes
about Tobacco.
To raise awareness about
tobacco industry marketing
practices that target youth
as replacement smokers.
To provide youth with opportunities for
“real-life” learning experiences through
mentoring, training, community
assessment, and grassroots activism.
As adopted by SWAT leadership
SWAT is not against the tobacco user.
We are against the tobacco industry.
As adopted by SWAT leadership
Empower us by helping us learn
how to make decisions. Don’t
make all of the decisions for us.
As adopted by SWAT leadership
Recognize our need for teens to
educate other teens on the
influences of the tobacco industry.
As adopted by SWAT leadership
Give us resources for our members so
we can mobilize against tobacco and
bring awareness to our communities.
As adopted by SWAT leadership
Encourage us to be innovative and
help us to become activists through
empowerment, knowledge, and skill
building.
As adopted by SWAT leadership
Be positive
mentors.
As adopted by SWAT leadership
Help us create partnerships among
communities, schools, youth
organizations, health organizations,
and government.
As adopted by SWAT leadership
Recognize our
cultural diversity
and maintain
respect for our
cultural
traditions.
As adopted by SWAT leadership
Recognize individual and community
rights to make their own decisions
within the framework of the program.
As adopted by SWAT leadership
Recognize the need and be prepared to
help us move as conditions change.
Youth Empowerment is the
process by which SWAT youth
become active participants in the
planning and implementation of
activities within their state and
local communities.
Visible characteristics of youth
empowerment include changes in
attitudes and beliefs, as well as
an increase of knowledge, skills
and confidence to encourage
change among others.
SWAT
Teams
Adult Partners
SWAT
Headquarters
(OTCP)
CX SWAT
Staff
SWAT Regional
Coordinators
CX
Coordinators
(County)
A team is a group
of people with a
commitment to
one another, to
the team, to a
common goal,
and to a
common vision.
Advantages and Disadvantages to Working in a Team
o More people means
more ideas.
o Teamwork is more
efficient so you can
accomplish more.
o Each person has a
role in a team.
o Good teams can build
good leaders.
o Team decisionmaking takes longer.
o Teams may have
members who don’t
always pull their
weight.
o Individuals could lose
focus if there isn’t
enough recognition.
 Has at least 2 youth, 6th grade through 12th, and an
adult partner.

Meets regularly.

Develops and follows a plan of action.
Designs and conducts activities that follow the SWAT
mission.

Submits Brag Sheet to Regional Coordinator or
County Coordinator.

See the AP Handbook for a complete description.
Be trained in SQUADS.
Be available to work with youth at a time that is
convenient for the youth.
Have the ability to educate, encourage, assist and
model responsible ways to make changes for a
healthier community.
Have the basic belief that young people have creative
strategies and are capable of making a positive impact
on their community.
See the AP Handbook for a complete description.
 Members should start by hashing out a
vision in line with the SWAT mission.
 Make sure the concept of a team is
absolutely clear.
 Hash out regularly scheduled meeting times.
 Establish team leadership.
The following, are tools to help
your team and SWAT teams
around the state.
 Contains information
about the SWAT
mission, operating
principles, history and
overview & youth
empowerment.
 Lists trainings and
tools available to Adult
Partners and SWAT
youth.
 Details counter
marketing, youth
recruitment strategies,
activism and SWAT
activist interventions.
 Summarizes the
Master Settlement
Agreement and the
Smokeless Tobacco
MSA.
 Several options of
monthly activities.
 Instructions provided
for each.
 Developed based on
Best Practices.
 Little or no cost at
all.
 Guide was designed
to unify efforts across
the state.
 Guide was designed
to correspond with
nationally recognized
tobacco prevention
holidays.
 Submitted to County
Coordinators or
Regional Coordinator.
 Aids in reporting
local SWAT activities.
 Aids in assessing
local team and/or Adult
Partner training and/or
resource needs.
The Rule of 3’s - An Action
Plan is needed when:
1. The job has more than
3 steps
2. More than 3 people are
needed
3. Planning occurs longer
than 3 weeks
 Internal tobacco
industry document
quotes and other
tobacco facts.
 Tools such as
downloadable
training materials,
resources, and
videos.
News and latest
happenings.
 Updates on SWAT
events.
 Contact
Information for
SWAT Regional
Coordinators along
with a map of the
regions.
http://legacy.library.ucsf.edu/
http://tobaccodocuments.org/
Involve members in joint planning for tasks that
are doable and requires teamwork to accomplish.
 Plan, Plan, Plan. Give yourself plenty of time.
Written action plans are especially helpful.
 Assign a task with a deadline to each person on
the team.
 The more a member is involved, the more
ownership they will have.

Members like to do more than just talk.
 Make sure the team is clear on the outcome and
goals they want to achieve with their activities.
 Membership tends to decline if the team doesn’t
meet very often or do many activities.

It’s important to utilize the tobacco industry
documents because it exposes the industry in
their own words.
 Sometimes you have to ask yourself, “how does
this activity fit the mission?”
 When in need ask for help!

Helpful Links
kickbuttsday.org
tobaccofreekids.org
throughwithchew.com
bucktobacco.org
smokefreemovies.ucsf.edu/