Transcript Document 7376477

Students Working Against Tobacco
Our Mission
To Empower and Unite Youth to Resist
and Expose Big Tobacco’s Lies while
Changing Current Attitudes about
Tobacco.
Defining Youth Empowerment
within the context of SWAT
 Youth Empowerment is the process by which
SWAT youth become active participants in the
planning and implementation of activities
within their state and local communities.
 Visible characteristics of youth empowerment
include changes in attitudes and beliefs, as
well as an increase of knowledge, skills and
confidence to encourage change among
others.
Our Purpose
 To raise awareness about tobacco
industry marketing practices that target
youth as replacement smokers.
Our Purpose
 To provide youth with the chance to
become advocates for health and get
involved within their communities.
Our Purpose
 To provide youth with opportunities for
“real-life” learning experiences through
mentoring, training, community
assessment, and grassroots activism.
Operating Principles
Adopted by SWAT Leadership
 SWAT is not against the tobacco user.
SWAT is against the tobacco industry.
 Empower youth by helping them learn how
to make decisions; don’t make all of the
decisions for them.
 Recognize the need for teens to educate
other teens on the influences of the tobacco
industry.
Operating Principles
Adopted by SWAT Leadership
 Give SWAT resources for both members
and adult partners to mobilize against the
tobacco industry and bring awareness to
communities.
 Encourage members to be innovative and
become activists through empowerment,
knowledge, and skill building.
 Be positive mentors.
Operating Principles
Adopted by SWAT Leadership
 Help SWAT create partnerships among
communities, schools, youth organizations, health
organizations, and government.
 Recognize cultural diversity and maintain respect
for cultural traditions.
 Recognize individual and community rights to
make their own decisions within the framework of
the program.
 Recognize the need and be prepared to help
SWAT move as conditions change.
SWAT Structure: A Team Approach
SWAT
Teams
SWAT
Headquarters
(OTCP)
SWAT
Regional
Coordinators
Empower youth
to expose
Big Tobacco
CX
Coordinators
(County)
Adult
Partners
CX
SWAT
Staff
SWAT Regions
Oklahoma SWAT Region Map
Texas
Beaver
Harper
Alfalfa
Woods
Grant
Kay
Garfield
Noble
Craig
Nowata
Osage
Washington
Cimarron
Ellis
Woodward
Ottawa
Delaware
Rogers
Mayes
Major
NW SWAT Region
Pawnee
Payne
Dewey
Blaine
Kingfisher
Logan
Creek
Tulsa
Cherokee Adair
Wagoner
Cliff Niles: [email protected]
Lincoln
Roger Mills
Okmulgee
Custer
Canadian
NE SWAT Region
D’Elbie Walker: [email protected]
Muskogee
Oklahoma
Okfuskee
Sequoyah
Caddo
McIntosh
Pottawatomie
Washita
Beckham
Grady
Seminole
Cleveland
Hughes
SE SWAT Region
Dawn Edwards: [email protected]
Greer
McClain
Kiowa
Latimer
Harmon
Pontotoc
Garvin
Comanche
Maureen Henderson: [email protected]
Le Flore
Pittsburg
Coal
Jackson
SW SWAT Region
Haskell
Atoka
Stephens
Murray
Tillman
Carter
Cotton
Johnston
McCurtain
Jefferson
Marshall
Love
Pushmataha
Bryan
Choctaw
CX Programs
Role of the SWAT County Coordinator
 Recruit Adult Partners to serve as youth
mentors.
 Provide training and technical assistance to
SWAT Adult Partners and teams.
 Build and nurture community partnerships.
 Promote use of the SWAT Activity Guide.
 Link new members to existing teams.
 Provide incentive/promotional gear.
Role of the SWAT County Coordinator
 Develop and maintain a tracking system of
Adult Partner contact information.
 Convene youth project committees for
county-wide efforts.
 Collaborate with CX Coordinator for
reporting purposes.
 Attend required meetings and trainings.
SWAT Youth Recruitment
SWAT Adult Partner Recruitment
Role of SWAT within the CX Program
 Provide funding support for local team
activities. May leverage funds with Region.
 Recruit Adult Partners for local SWAT
teams.
 May issue sub-contracts with Adult Partners
for SWAT team facilitation services.
 Provide travel reimbursement to Adult
Partners who transport youth to meetings
and events.
Role of SWAT Regional Coordinator
 Provide training and technical assistance to
CX and County SWAT Coordinators.
 Convene Youth Project Committees as
needed.
 Recruit community partners and Adult
Partners when necessary.
 Facilitate SQUADS trainings twice per year.
SWAT Youth Leadership
 Youth Leaders assist Coordinators in
developing project committees for larger
events.
 Serve as program spokespersons.
 Ex:
SWAT Teen Summit
 Bullnanza: Spit Out Big Tobacco
Initial Team Assessment
 Are there existing SWAT teams?
 If so, where are they?
 How many members?
 What has been their level of activity?
 Who are the Adult Partners?
 Do you have their contact information?
 Did they submit an application for a background
check?
 Have they received orientation training?
Initial Team Assessment
 Outreach to the Adult Partner
 Set up a time to go and meet them.
 Needs Assessment
 Are they utilizing the SWAT Activity Guide?
 Are they on mission?
 Assist them in developing an action plan.
Tools for Community Activism
 Several options of monthly





activities.
Instructions provided for
each.
Developed based on Best
Practices.
Little or no cost at all.
Guide was designed to unify
efforts across the state.
Guide was designed to
correspond with nationally
recognized tobacco
prevention holidays.
Tools for Community Activism
 SWAT Brag Sheet.
 Submitted to CX
Coordinators.
 Aids in reporting local
SWAT activities.
 Aids in assessing local
team and/or Adult Partner
training and/or resource
needs.
Tools for Community Activism
 Internal tobacco industry



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document quotes and other
tobacco facts.
Tools such as downloadable
training materials, resources,
and videos.
News and Latest Happenings.
Updates on SWAT events.
Contact Information for SWAT
Regional Coordinators along
with a map of the regions.
Action Planning
•Task
•Person Responsible
•Deadline
Counter Marketing
 See Program Guidelines Manual
 Limit of $10 per item (excluding screening
charge)
 Promotional

Inexpensive giveaways (pens, stickers, stress balls)
 Incentive
 Given to reward leadership behavior (going the extra
mile—mouse pad, back pack, calculator)
Counter Marketing
 Earned media-vs-paid media
 Public Service Announcements (PSA)
 Radio spots
 Newspaper ads
 Billboard
 Theater ads
Community Indicators
Examples from the Field
Priority Area I: Eliminate SHS
Partnered with
community
coalitions to
recognize
“Breathe Easy
Restaurant of the
Month.”

Community Indicators
Examples from the Field
Priority Area II: Prevent Youth Initiation
Promote 24/7
Tobacco Free
School Policy.
Approximately
80 school
districts passed
policy with the
help of SWAT
teams.
Community Indicators
Examples from the Field
Priority Area III: Promote Tobacco
Cessation Services
Community Indicators
Examples from the Field
Priority Area IV: Reduce Tobacco Industry Influences
Operation
Storefront
Stomping Butts on
Hollywood
Sponsorships
such as Rodeos
Community Indicators
Examples from the Field
Social Capital Assets: Extent of Activism among Youth
SWAT Sentinel Documents
 CDC Best Practices
 State Plan for Tobacco Use Prevention
& Control
 Program Guidelines Manual
 Program Financial Procedures Manual
 SWAT Activity Guide
 SWAT Training Materials
Lessons Learned
 Convene Youth Project Committees to
plan county-wide events.
 Schedule regular phone and face-toface visits with Adult Partners.
 Schedule your drive time.
Lessons Learned
 Public education alone does not bring
change. Public education coupled with
activities bring change.
 Delegate tasks to Youth Leaders and give a
deadline.
 Investment
Time + Energy & Manpower = Outcome
 Will an investment in this effort bring desired
outcome?

Lessons Learned
 Schedule leave time for one year in advance
if possible.
 Schedule conferences and trainings you plan
on attending.
 If possible, utilize materials and forms that
already exist rather than develop new ones.
 Utilize action plans for everything possible
and share them with others who have
delegated tasks.
Web Resources
 Community Toolbox
 http://ctb.ku.edu/
 American Legacy Foundation
 http://www.americanlegacy.org
 Centers for Disease Control (CDC)
 http://www.cdc.gov
 OSDH
 Breathe Easy: http://www.breatheeasyok.com
 OSDH: http://www.health.state.ok.us
Closing Thoughts
Jennifer Wilson
Statewide SWAT Coordinator
CX Program Consultant
[email protected]
(405)271-3619
1-866-4OK-SWAT