Transcript Document 7524674

FUNDRAISING
APAMSA Leadership Development Module
Fundraising
Task-Oriented Behaviors
 Fundraising
requires excellent public relations
 Develop
a strong, positive impression of your
organization by involving the community
 Consider
the following guidelines for Fundraising to
develop and implement a fundraising plan
Source: PhysiciansForHumanRights.org
Task-Oriented Behaviors
Leadership Challenge (19)
 Fundraising
 Establish
a committee to develop and implement a
fundraising plan
 Name
at least 2 persons to serve as your fundraising
committee and briefly describe your fundraising plan
Fundraising
Guidelines For Fundraising
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Fundraiser type
Who’s involved?
Event highlights
Location and time
Fundraiser committee
Create a budget
Raising funds
Source: PhysiciansForHumanRights.org
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Plan backwards
Solicit donations
Publicize sponsors
Ad book
Thank you notes
Have fun
Fundraising
Fundraiser Type
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Determine the type of fundraiser activity you wish to hold
(e.g., raffle, competition, games, attendance, selling
merchandise, etc.)
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Avoid fundraising that demands too much money or time up
front, or risks loss of money
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Keep the fundraising activity simple and clear
Source: PhysiciansForHumanRights.org
Fundraising
Who’s Involved?
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Who is the audience?
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For whom shall the fundraiser directly benefit?
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Students, community, organization, everyone
Organizations, communities, sponsors
Which organizations would also be interested in being
involved?
Source: PhysiciansForHumanRights.org
Fundraising
Event Highlights
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Identify event highlights for event promotions
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Special performances
Reputable speakers
Skill training workshops
Raffle items
In the absence of event highlights, create and develop event
activities that will entertain an audience
Source: PhysiciansForHumanRights.org
Fundraising
Location & Time
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Choose a place that is within budget, easily accessible,
available and appropriate for the event
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Choose a time when not many other events are running at the
same time
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Schedule events immediately after vs. before exams!
Source: PhysiciansForHumanRights.org
Fundraising
Fundraiser Committee
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Organize a committee to plan and delegate tasks to team
members
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Set goals and deadlines to direct coordinated efforts in a
timely manner
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Anticipate disasters and prepare appropriate responses if it
occurs (e.g., absence of performers, lack of food, bad
weather, etc.)
Source: PhysiciansForHumanRights.org
Fundraising
Create A Budget
 Establish
a budget and stick to it
 List
all essential items by priority and the quantity
needed for each item
 Estimate
costs for each item and compare to your
budget—adjust expenses according to priority
Source: PhysiciansForHumanRights.org
Fundraising
Create A Budget
 Consider
expenses for:
 Publicity
– flyers, posters, brochures, newsletters,
printing/photocopying
 Location – renting, requesting permission
 Food – snacks, beverages, meals
 Speakers, performers – travel, lodging, meals
 Security – depends on the event
 Equipment/Décor – audiovisuals, tables, chairs
 Miscellaneous – Thank you notes
Source: PhysiciansForHumanRights.org
Fundraising
Raising Funds
 Ticket
sales
 Are
you charging for admission? At what rate? Charge
enough to make a profit relative to expenses
 Raffling
or selling merchandise
 T-shirts,
pins, mugs
 Seek donations
 Exhibition
or booth space fee
Source: PhysiciansForHumanRights.org
Fundraising
Plan Backwards
 Consider
each step needed to have a successful
fundraiser
 Identify
the appropriate sequence and timing of each
action step
 Recognize
critical action steps and anticipate your
response with unplanned situations: bad weather, no
shows
Source: PhysiciansForHumanRights.org
Fundraising
Solicit Donations
 Be
creative and persistent in soliciting donations for
raffles
 Offer
public advertising in exchange for the favor
 Ask
around for people or businesses who have a
reputation for donating items or services for free or
discounted rates
Source: PhysiciansForHumanRights.org
Fundraising
Publicize Sponsors
 List
all sponsors on the back of event programs or Tshirts
 Announce
all sponsors before, during, or after the
event
 Advertise
sponsor logos on flyers, posters, newsletters
Source: PhysiciansForHumanRights.org
Fundraising
Ad Book
 Sell
ad space in the event brochure and distribute to all
those in attendance
 Provide
fun facts and statistics about health issues
addressed at the fundraiser
 List
contact information for sponsors as well as your
local chapter
Source: PhysiciansForHumanRights.org
Fundraising
Thank-You Notes
 Appreciate
the contributions of volunteers, sponsors,
team members, and advisors
 Publically
thank everyone at the event and include their
names in a “special thanks” section in the event
brochure
 Buy
a box of thank-you notes to send after the event
Source: PhysiciansForHumanRights.org
Fundraising
Have Fun
A
lot of time and energy will be invested in making
your fundraiser a success
 Remember
to smile and have fun at the event as it all
comes together after months of planning
Source: PhysiciansForHumanRights.org
Task-Oriented Behaviors
Summary
 Fundraising
 Fundraising
requires excellent public relations
 Establish
a committee to develop and implement a
fundraising plan
 Consider
the following guidelines for Fundraising to
develop and implement a fundraising plan
Task-Oriented Behaviors
Next Topic…
 Relations-Oriented

Behavior
Our next module discusses guidelines for supporting, coaching,
recognizing, team building, networking, and media relations
Task-Oriented Behaviors
Sources
 Physicians
For Human Rights
 PhysiciansForHumanRights.org
 Free
Management Library
 www.managementhelp.org/ldrship/ldrship.htm