Transcript Marketing for Technology Companies: Strategies for Differing Stages of Growth

Marketing for
Technology Companies:
Strategies for Differing
Stages of Growth
Ann Arbor IT Zone
Hi-Tech Tuesday, February 19, 2002
IT Zone
Program Committee
MaryAnn Labant,
Vice President, Marketing
Peggy Fenwick,
Director of Marketing
Michael J. Young,
VP, Marketing and
Customer Satisfaction
MaryAnn Labant,
Vice President, Marketing
MaryAnn Labant serves as VP, Marketing & Sales at
TerraSeer. Prior to this assignment, Ms.Labant managed a
consulting business, Science Strategies which assists start-up
companies by providing Virtual VP and Executive Marketing
consulting services. Throughout Ms. Labant's 16-year
international marketing career, she has worked with
technology-based companies to refine, focus and build upon
their market strengths to achieve their business and revenue
goals. Ms. Labant received her MBA from the University of
Michigan, her MS from the University of Pittsburgh and BS
from the Pennsylvania State University.
Peggy Fenwick,
Director of Marketing
Peggy Fenwick is director of marketing for SupplySolution,
Inc. Prior to joining SupplySolution, Fenwick served as
marketing director for Michigan-based Future Three,
developers of integrated demand management, release
accounting and shipping control applications for automotive
suppliers. Previously, Fenwick was in advertising sales for
Associated Newspapers. Fenwick earned a bachelor’s degree
in marketing from Eastern Michigan University, in Ypsilanti,
Mich. She currently resides in Canton, Mich., with her
husband and their two children.
Michael J. Young,
VP, Marketing and
Customer Satisfaction
Michael J. Young joined Mechanical Dynamics as vice
president of marketing and customer satisfaction in May
2000, from ProFusion.com, where he was vice president of
enterprise technology. He previously worked for Mechanical
Dynamics as an engineering product-marketing manager
from 1989 to 1993. In the intervening years, Young was
instrumental in launching a number of start-up firms,
including Imageware, The Marketing Department, Transom
Technologies, and several web/e-commerce companies. He
holds a B.S. degree in electrical engineering from Clemson
University and an M.B.A. from The University of Michigan.
Marketing Strategies for
Differing Stages of Growth