Transcript Demantra’s Solution Oracle Shankar Saikia Sales Consultant

Oracle Demantra’s Solution
Solution Components
Shankar Saikia
Sales Consultant
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Topics
• Solution Overview
• How does it help my business ?
• Components
• What does each do?
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Demantra’s End-to-End Solution
Plan for Demand
Understand Demand
Real-Time Sales and Operations Planning
Demand
Management
Trade Promotion
Management
Business Process Platform
Shape Demand
Respond to Demand
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Oracle Demantra
Demand Management
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Statistical forecasting
Causal factors
New product introduction
Reporting & analysis
Collaboration Platform - alerts &
exceptions
• Unlimited Hierarchies,
Dimensions, Levels and Attributes
• Mixed/Multiple Demand Signals
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Measure Performance
Forecast Accuracy
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Oracle Demantra DM
Real-Time Sales and Operations Planning
 Offline Capabilities
 Oracle Demantra
anywhere – pure html
view
 Fpos/Fsum – Supply
Chain functions in Series
 Bayesian Collaboration*
 Dynamic Open Link to
Excel and other BI tools
 Consensus Planning
 CPFR®
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Collaborative Portal
Integrated,
Configurable KPI’s
Advanced
Worksheet tools
Real-time Alerts,
Exceptions &
Workflow
messages
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Oracle Demantra
Advanced Forecasting and Demand Modeling
Advanced Statistical Engine Capability
and Reporting
• Computation and Display of
Individual causal contribution
• Impact Analysis of events
• Cross-correlative Analysis
• Attribute based forecasting
• Promotion/Sales Calendarization
• Nodal Tuning
• Unlimited Causals
• NPI - Shape modeling and alignment
• Additional and improved forecasting
models
• Advanced reporting (Gantt charts for
Deals, Trade, Promo, Price breaks
etc.)
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Mean Absolute Percentage Error
Bayesian-Markov Modeling
vs. Best Fit Approaches
SKU
Source: Demantra CPG customer
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Oracle Demantra
Predictive Trade Planning
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Create/Copy and Plan
promotions
Compute and display
decomposition of lifts, halo
and cannibalization effects
Analyze &display promotion
effectiveness
Statistically calculate
baseline forecast
Do scenario evaluation
against profitability, quota,
and allocated budget
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Oracle Demantra
Trade Promotion Optimization
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Suggest optimum
promotions to maximize ROI,
Volumes or Revenue based
on constraints and goals
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Oracle Demantra
Deductions and Settlements Management
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Reconcile deductions and
payments with proof of
performance from your
customer (retailer) per
promotion terms
Administrate reconciliation of
settlements
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Manugistics
i2
SAP
Demantra + Oracle
Product Features
Oracle DP
Solution Comparisons
Demand management
Statistical forecasting
Multi-dimensional analysis and reporting
Consensus forecasting
High volume forecasting
Demand shaping (NPI, phase-outs, adjustments etc.)
Trade promotion planning and optimization
Promotion modeling to estimate volume lifts
Scenario analysis to evaluate promotional impact
Optimal promotional spend
Sales and operations planning
Alerts, workflows, and KPIs based automation
Revenue and margin analysis
Demand and supply matching
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
No
Weak
Partial
Yes
Vtech
VTech is a global provider of corded and cordless, telephones,
electronic
learning products and contract manufacturing services
 Challenge
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Strategy
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Implement a consumer driven planning process with retailers to reach a onenumber plan using POS data and retailer merchandising schedules
Solution
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Improve service levels and on-shelf availability with big box retailers in order to
increase revenues, while keeping inventory levels and minimizing logistics costs
Real-time Sales & Operations planning
Results
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Rapid time-to-benefit with implementation in 90 days
Increased order fill rate from 55% to over 95%
Increased inventory turns from 3x to 6x per year
Reduced retail compliance fines by 85%
Reduced logistics costs by 65%
Reduced price protection claims by 40%
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Demantra’s Customers
Consumer Packaged Goods
Medical Devices
Quick Serve Restaurants
Consumer Durables
Media & Entertainment
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”
Summary
 6 components in solution
 Demand/Sales Forecasting
 Trade Promotions Management
“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”