Transcript Document 7426237

How we made US$250,000 in our
first 12 months on line
Andrew and Daryl Grant
Who would like to learn a
system that can make you
thousands of dollars while
you sleep?
In the next 90 minutes we’ll
show you the exact system
we used to make
US$250,000 in our first
12 months online
This system takes us only
about an hour a day to
maintain.
The exciting news is
it’s primarily
PASSIVE INCOME
Passive income means
we’re not exchanging
dollars for hours
We’d tried lots of ways to
make passive income:
Property
Foreign exchange trading
Share trading
Questions?
Notes?
Here’s what we achieved financially
in our first 12 months online…
monthly income from internet
30000
25000
20000
US dollars 15000
10000
5000
0
Nov- Dec- Jan- Feb- Mar- Apr-05 May- Jun- Jul-05 Aug- Sep04 04
05
05
05
05 05
05 05
month
Most days we wake up to
find an extra US$500 or so
in the bank…
In the first 2 weeks of this
year (while most people
were still on holidays) we
made US$7970
and the lifestyle’s OK too…
We also get to spend more
time with the kids…
Here’s the first thing we did
differently...
We overcame the overwhelm
by applying 80/20 decisionmaking tools to decide
where to start
We sell information products
(ebooks) on line
For example:

www.practical-report-writing.com

www.skin-cancer-advice.com

www.inspirational-kids-stories.com

www.adoption-advice.com
The basic steps are…
1.
Identify a potential market niche
2.
Test the niche to see if it will be profitable
3.
Develop the product
4.
Write the sales letter
5.
Build the website, with a process to collect the
money
6.
Monitor and fine tune
Step 1 – Identify a market niche

You want a niche with enough traffic, hungry
crowd, low advertising costs

You don’t have to know anything about the
product (in fact it’s often better if you don’t)

Look for traffic volume using
www.pixelfast.com/overture or
www.keyworddiscovery.com/search.html

Search on Google for competition using a
Google search, or Competition Spy
Research the topic using
pixelfast…
Check for competition using a
Google search…
Step 2 – Test for profitability

Put up a survey site

Advertise it using Google Adwords (use
Keyword Finder and Keyword List Maker to
identify more profitable key words)

Run it for three days

Measure the response rate and advertising
cost

Look at what the customers are saying they
want
Survey site example…
A great survey site is one which…

Gets 500 or more visitors a day

Costs no more than 10c a click for
your Google Ads

Gets at least 5% of visitors to your site
to leave feedback
Step 3 – Develop the product

Product must be downloadable – it can be
text, audio, video, software, or a mix

Come up with a “twist”, eg our baby sleep
product
Either:

Do it yourself, or

Get someone else to do it for you using
www.rentacoder.com
Step 4 – Write the sales letter
Either:

Write it yourself

Write it yourself using software (eg
Killer Web Copywriter, Burpies by
Brett)

Get someone else to write it (eg Pete
Godfrey)
Step 5 – Build the website

Keep it to a basic one page sales letter with
a great headline

Decide on the graphics

Sign up to Clickbank (www.clickbank.com)
for payments

Include Google code to measure the
conversion rate
www.skin-cancer-advice.com
www.inspirational-kids-stories.com
www.practical-report-writing.com
Step 6 – Measure and fine-tune

Split-test the sales letter:
– Conversion rate (aim for 1% or more)

Monitor the Google ad campaign:
– Number of clicks (aim for 500 clicks per day)
– Click through rate
– Cost per click (aim for 10c per click)
How much does each site make?

To begin with, we aim for 500 clicks a day,
10c per click, 1% close rate, $30 product.

This gives 5 sales a day ($150 a day
income) at a cost of $50.

Gross monthly income = $4,500 per site.
Once this is in place, build up volume and
close rate, and reduce costs.
With some fine tuning, here’s
what this site could make…

1,500 clicks a day, 10c per click, 1.1%
close rate, US$35 product.

This gives you 16.5 sales a day.
US$578 a day income at a cost of
US$150.

Gross monthly income = US$17,325.
Note: Results will vary based on individual circumstances such
as the niche and your marketing ability. These figures are for
demonstration purposes only.
Once your ebook site is making
money, you can apply more
advanced strategies
Examples of Advanced Strategies

Sell back end products (CDs, DVDs)

Put a “forced continuity” (subscription)
program in place

Deliver high end coaching

Sell other people’s products (via JV or
affiliate programs)

Sell your ebook site
… etc, etc, etc …
What’s next for YOU?
Statistically, only 10% of you will go away and
apply the information you’ve seen here.
 Will you be part of the 10%? Or part of the
90%?
 What is the critical thing that makes the
difference?
The secret to success…
emotional
mental
physical
Here’s the second thing we
did differently...
We identified and eliminated
our
SUBCONSCIOUS
blockages to success
Our blockages to success with
passive income
Beliefs that were holding us back:







Earning money requires hard work - if it’s too easy I
feel guilty
Really good opportunities are scarce
I need to take things stepwise and build up
knowledge and experience
Passive income is hard to generate
Direct mail stuff is “shonky”
This American stuff won’t work in Australia
My self-worth comes from consulting achievements
Before we could be
successful with passive
income we had to eliminate
these blockages at a
subconscious level
Here’s what we replaced them with…
New subconscious beliefs that led to success:







Money comes easily to me
Great opportunities are everywhere
I have more than enough knowledge and
experience to act now
Passive income is easy to generate once you know
how
Direct mail stuff is innovative
I have a world-wide market
My self-worth is innate – it doesn’t depend on what I
achieve
Our success resources…
Mal Emery
Mike Filsaime
Brett McFall
Paul & Mary
Blackburn
emotional
mental
physical
Alexei and Andrey (technical stuff)
Pete Godfrey (sales letters)
Join our Program and we will show you in detail
what we did to make
US$250,000 Passive Income in
our First 12 Months Online
Here’s what you get…
Starter Pack
 6 CD-Set
 Weekly Eclasses for 6 months
 Quick Start Guide
 “How to Use the Pack” booklet
 BONUS - 1 ticket to our “Building a millionaire
mindset—how to identify and remove blockages to
financial success” workshop
 BONUS - 1 month subscription to the “Mental
Money Magnet”
Total Value…$1,882
Here’s what’s in the Deluxe Pack
Deluxe Pack









6 CD-Set
Weekly Eclasses for 12 months
Quick Start Guide
“How to Use the Pack” booklet
Introductory DVD
Transcripts of the 6 CD-Set
Camtasia Videos of our processes
4 hours of One-on-One Coaching
3 months subscription to the “Mental Money Magnet”
Plus $9,990 Worth of FREE GIFTS…





Software to help you write the sales letter
Critique of your sales letter by Pete Godfrey
Sales letter split-tested to maximise returns
Website (with all the functionality we use) built for you
DVDs of our 4 x 1-day workshops:
–
–
–
–
Building a millionaire mindset
Building an ebook business
Building a membership site business
80/20 planning and implementation

Two tickets to each of our 4 x 1-day workshops
 Marketing software – Competition Spy, Keyword Finder, Keyword
List Maker
Total Value…$12,930
Plus, put all the risk on
us, with our 100%,
no-weasel-clause,
money-back guarantee
Join our program today and try it out for a full 30 days. If at the
end of that time you’re not convinced that it’s value for money,
for whatever reason, just ask and we’ll refund you immediately.
And you get to keep the two tickets to our 4 workshops (valued
at $3,980) as our way of saying “sorry for wasting your time”.
Your price today
Your price today
Value
Starter
pack
Deluxe
pack
$1,882
$12,930
Your price today
Starter
pack
Deluxe
pack
Value
$1,882
$12,930
Price Today
$995
$2,930
Your price today
Starter
pack
Deluxe
pack
Value
$1,882
$12,930
Price Today
$995
$2,930
Or 7 x monthly payments of
$475
Plus, put all the risk on
us, with our 100%,
no-weasel-clause,
money-back guarantee
Join our program today and try it out for a full 30 days. If at the
end of that time you’re not convinced that it’s value for money,
for whatever reason, just ask and we’ll refund you immediately.
And you get to keep the two tickets to our 4 workshops (valued
at $3,980) as our way of saying “sorry for wasting your time”.