Transcript Multi vs mono-lingual packaging

L A N G U A G E S E RV I C E S C O N S U LT A N CY
Q. In a global market,
can a single language pack
ever be as effective as
a multi-lingual pack?
L A N G U A G E S E RV I C E S C O N S U LT A N CY
Some believe it can.
And some don’t care about
embracing their customer;
relying instead on
‘brand goodwill’…
L A N G U A G E S E RV I C E S C O N S U LT A N CY
In a single market, pack
communication must work
hard to engage and sell in the
few seconds a customer
experiences it
L A N G U A G E S E RV I C E S C O N S U LT A N CY
But in a global market this
need is enhanced. It is
imperative that packaging
speaks the local language.
Why?
L A N G U A G E S E RV I C E S C O N S U LT A N CY
Because statistically, most
consumers say they would be
more likely to buy products
which provide information
in their own language
L A N G U A G E S E RV I C E S C O N S U LT A N CY
So… are you sure your packaging
is fully prepared to enter the
international market place?
L A N G U A G E S E RV I C E S C O N S U LT A N CY
PUSH International
Multi-language vendor of choice
for value-added translation services.
Please email us on [email protected]
Call 44 (0) 118 984 1931 (Thames Valley)
44 (0) 203 402 2327 (London)
00 1 646 205 8089 (New York)
or visit http://www.push-international.com
L A N G U A G E S E RV I C E S C O N S U LT A N CY