Transcript Global California

Global California
Silicon Valley Bank
April 3, 2009
Karl Kailing
US & Foreign Commercial Service
US Department of Commerce
California Global Exports
Source: US Department of Commerce
California Global Exports:
Leading Sectors
Total ’08:$144,813,262,592
All Others
Chemical Manufactures
Machinery Manufactures
Transportation Equipment
Computers & Electronic Products
0
%
Source: US Department of Commerce
5
10
15
20
25
30
35
40
45
California Exports 2004-2008
5000000
4500000
4000000
3500000
3000000
2500000
2000000
1500000
1000000
500000
0
2004
2005
Africa
Source: US Department of Commerce
2006
Middle East
2007
2008
Middle East
Total ‘08: $4,470,546,519
All Others
Machinery Manufactures
Transportation Equipment
Computers & Electronic Equipment
Misc Manufactures
%
0
Source: US Department of Commerce
5
10
15
20
25
30
North Africa
Total ‘08: $540,864,001
All Others
Crop Production
Computers & Electronic Products
Machinery
Processed Foods
0
%
Source: US Department of Commerce
5
10
15
20
25
30
35
Sub Saharan Africa
Total ‘08: 776,224,222
All Others
Petroleum & Coal
Machinery Manufactures
Transportation Equipment
Computers & Electronic Products
0
%
Source: US Department of Commerce
5
10
15
20
25
30
35
40
California’s Global Markets
Middle East and Africa:
Best Prospects
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Telecommunications Services and Equipment
Environmental/Clean Technologies
Computer Hardware/Software
Transportation Equipment
Advanced Machinery
Case 1: Egypt
Telecommunications Sector
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$3.3 billion market in 2007/8
Mobile services constitute 80% of industry revenue
43 million cell phone subscribers (January 2009)
12 million fixed lines/14 million capacity
12 million households have internet access; 720,000
broadband
• Internet Penetration 17%
Egypt Telecom: Sectoral Growth 2000-2009
60
5000
4500
50
4000
3500
40
3000
30
20
2500
2000
2000
2009
1500
1000
10
500
0
0
Fixed Line Pentration
Mobile Penetration
Fixed Line Users
Mobile Subscribers
Egypt Telecom: Best Prospects
•
•
•
•
Cell Phones
GPS
Voice Over Internet Protocol (VOIP)
WiFi/Wireless Network Solutions
Case 2: South Africa
Solar Market
• Average 2,500 hours of sunshine per year
• Solar radiation levels between 4.5 and 6.5 Wh/m2
per day
• 70,000 households, 250 clinics and 2,100 schools
currently have photovoltaic panels - 1,000 are
added per month
• Rising cost of coal beginning to bridge
affordability gap
South Africa:
National Solar Water Heating Program
• Rollout Program in Western Cape and KwaZulu-Natal
• Led by Department of Minerals and Energy and Central
Energy Fund
• Focus on mid – high income households
• Desired Outcomes:
– Produce national standards for solar water heaters
– Write a code of practice
– Market awareness to determine savings when using solar water
heater
– Determine models for financial aid
South Africa:
Solar Market Opportunities
• Solar Home Heating Systems
• Proposed 100 MW Concentrated Solar Power
(CSP) plant – tested in Barstow, Ca. and favored
by Eskom (power utility)
• Future Power Plant Production - Eskom aims to
produce 1,600 MW of solar energy by 2025
Recommended Entry Strategies
• Establishment of a local representative, agent, or
distributor
• Alternatively, selling through established dealers
• Establishing a full dealership/subsidiary operation,
particularly for big-ticket items
• Close communication with distributors and
customers to exchange information and ideas on
market trends
Resources
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Silicon Valley Export Assistance Center (buyusa.gov/siliconvalley)
International Trade Administration (www.export.gov)
Export-Import Bank of the United States (www.exim.gov)
United States Trade and Development Agency (www.ustda.gov)
Overseas Private Investment Corporation (www.opic.gov)
United States Department of Energy (www.doe.gov) – Renewable Energy
Initiatives!
United States Department of State (www.state.gov)
United States Trade Representative (www.ustr.gov)
United States Agency for International Development (www.usaid.gov)
And several more…
Karl Kailing
Silicon Valley US Export Assistance Center
55 S. Market Street suite 1040
San Jose, Ca 95113
[email protected]
408-535-2757 x.103