Transcript constantly
Welcome to Tom Peters “PowerPoint World”!
you will find at updated tompeters.com
Beyond the set of slides here, the last eight years of presentations, a basketful of “Special Presentations,” and, above all, Tom’s constantly Part I Master Presentation is context. Part II —from which most of the slides in this presentation are drawn. There are about 3,500 slides in the 7-part “Master Presentation.” The first five “chapters” constitute the main argument: is devoted entirely to innovation—the sine qua non, as perhaps never before, of survival. In earlier incarnations of the “master,” “innovation” “stuff” was scattered throughout the presentation— now it is front and center and a stand-alone. gratitude from Joe Pine and Jim Gilmore’s Part III is a variation on the innovation theme—but it is organized to examine the imperative (for most everyone in the developed-emerging world) of an ultra high value-added strategy. A “value-added ladder” (the “ladder” configuration lifted with the dust. Part IV Experience Economy ) lays out a specific logic for necessarily leaving commodity-like goods and services in argues that in this age of “micro-marketing” there are two macro -markets of astounding size that are dramatically under attended by all but a few; namely women and boomers-geezers. underpins the overall argument with the necessary bedrock—Talent, with brief consideration of Education & Healthcare. I’ve learned along the way.” Part VI Leadership for turbulent times from several angles.
examines Part VII is a Part V collection of a dozen Lists—such as Tom’s “Irreducible 209,” 209 “things Enjoy! Download! “Steal”—that’s the whole point!
NOTE: To appreciate this presentation [and ensure that it is not a
mess
], you need Microsoft fonts:
“Showcard Gothic,” “Ravie,”
and
“Chiller” “Verdana”
Tom Peters’ X25*
EXCELLENCE. ALWAYS.
FEMSA/Buenos Aires/ 02 November 2007 * In Search of Excellence 1982-2007
All you need to know …
All you need to know …
except for …
Conrad Hilton, at a gala celebrating his life, was asked, “What was the most important lesson you’ve learned in your long and distinguished career?” His immediate answer:
“ remember to tuck the shower curtain inside the bathtub”
EXCELLENCE. CIRCA 1982.
Excellence1982: The Bedrock “Eight Basics” 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. Hands On , Value-Driven 6. Stick to 7. Simple the Knitting Form, Lean Staff 8. Simultaneous Loose-Tight Properties”
“Breakthrough” 82*
People! Customers! Action! Values!
* In Search of Excellence
ExIn*: 1982-2002/Forbes.com
DJIA : EI : $10,000 yields $10,000 yields $85,000 $140,050 *Forbes/ Excellence Index /Basket of 32 publicly traded stocks
EXCELLENCE. ASPIRATION.
2006.
Why in the World did you go to Siberia?
Enterprise* ** (*at its best): An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that elicits maximum concerted human potential in the wholehearted service of others.**
**Employees, Customers, Suppliers, Communities, Owners, Temporary partners
“Excellence can be obtained if you: ... care more than others think is wise; ... risk more than others think is safe; ... dream more than others think is practical; ... expect more than others think is possible.”
Source: Anon.
(Posted @ tompeters.com by K.Sriram, November 27, 2006 1:17 AM)
EXCELLENCE. INNOVATE. OR.
DIE.
“I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The answer seems obvious :
Buy a very large one and just wait
.” —Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics
Dick Kovacevich:
You don’t get better by being bigger. You get worse.”
InnoTacs
revenue matters most
The Commerce Bank Model
“cost cutting is a death spiral.”
Source: Fans! Not customers. How Commerce Bank Created a Super-growth Business in a No-growth Industry , Vernon Hill & Bob Andelman
“Our whole story is growing revenue.”
—Vernon Hill (Top-line driven; standard is bottom-line driven by cost cutting)
imagination
Single greatest act of pure imagination
design & wow
“You design know is a good when you want to lick it .”
— Steve Jobs Source: Design: Intelligence Made Visible Stephen Bayley & Terence Conran ,
We become who we hang out with 1
Measure “Strangeness”/Portfolio Quality Staff Consultants Vendors Out-sourcing Partners Competitors Customers Product Portfolio IS/IT Projects HQ Location Lunch Mates Language (#, Quality) Innovation Alliance Partners (who we “benchmark” against) Strategic Initiatives (LineEx v. Leap) Board
“[CEO A.G.] Lafley has shifted P&G’s focus on inventing all its own products to developing others’ inventions at least half the time . One successful example Mr. Clean Magic Eraser, based on a product found in an Osaka market.” — Fortune , 12.18.06
Concoct a Parallel universe!
“Venture” fund
(Gerstner/Amex, Dow/Marriott, Grove/Intel, Bedbury/Starbucks/ 1% )
try it. Try it. Try it. Try it. Try it.
Try it. Try it. Try it. Screw it up.
Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up.
it. Try it. Try it. try it. Try it.
Screw it up.
Try it. Try it. Try it.
“ This is so simple it sounds stupid, but it is amazing how few oil people really understand that
you only find oil if you drill wells.
You may think you’re finding it when you’re drawing maps and studying logs, but you have to drill.” Source: The Hunters , by John Masters, Canadian O & G wildcatter
“We made mistakes, of course. Most of them were omissions we didn’t think of when we initially wrote the software.
and again.
We fixed them by doing it over and over, again
We do the same today. While our competitors are still sucking their thumbs trying to make the design perfect, we’re already on prototype version
# 5.
By the time our rivals are ready with wires and screws, we are on version
# 10.
It gets back to planning versus acting: We act from day one; others plan how to plan— for months.”
—Bloomberg by Bloomberg
Culture of Prototyping
“Effective prototyping may be
the most valuable core competence
an innovative organization can hope to have.”
—Michael Schrage
No try. No deal.
“You miss
100%
of the shots you never take.”
—Wayne Gretzky
“new” markets i
“Forget
China
,
India
and the
Internet
: Economic Growth Is Driven by
Women
.” Economist , April 15, 2006, Leader, page 14 —Headline,
“Women are
the
majority market”
—Fara Warner/ The Power of the Purse
Repeat:
“Goldman Sachs in Tokyo has developed an index of 115 companies poised to benefit from women’s increased purchasing power; over the past decade the value of shares in Goldman’s basket has risen by 96%, against the Tokyo stockmarket’s rise of 13%.”
—Economist , April 15
“The
most significant variable
in
every
sales situation is the
gender
of the buyer, and more importantly, how the salesperson communicates to the buyer’s gender.”
—Jeffery Tobias Halter, Selling to Men, Selling to Women
The Perfect Answer Jill and Jack buy slacks in black…
Cases! Cases! Cases!
McDonald’s (“mom-centered” to “majority consumer”; not Home Depot via kids) (“Do it [everything!] Herself”) P&G (more than “house cleaner”) DeBeers (“right-hand rings”/$4B) AXA Financial Kodak Nike Bratz (women = “emotional centers of the household”) (> jock endorsements; new def sports; majority consumer) Avon (young girls want “friends,” not a blond stereotype) Source: Fara Warner/ The Power of the Purse
“We simply had stopped being relevant to women.”
—Kay Napier, SVP Marketing (Fara Warner, The Power of the Purse , “From Minority to Majority: McDonald’s Discovers the Woman Inside the Mom”)
“Mostly Moms”
“Women were either ignored in favor of focusing on men— generally considered the industry’s most frequent users and therefore its most important consumers—or they were cast in the role of moms who were simply conduits to their children.”
—Fara Warner, The Power of the Purse , “From Minority to Majority: McDonald’s Discovers the Woman Inside the Mom”
“McDonald’s shifted its strategy toward women from one of ‘minority’ consumers who served as a conduit to the important children’s market to one in which women are the company’s majority consumers and the main driver behind menu and promotion innovation.”
—Fara Warner, The Power of the Purse , “From Minority to Majority: McDonald’s Discovers the Woman Inside the Mom”
“new” markets ii
!!!!!!!!!!!!!!!!!
“People turning 50 today have
more than half
of their adult life ahead of them.”
—Bill Novelli, 50+: Igniting a Revolution to Reinvent America
We are the Aussies & Kiwis & Americans & Canadians . We are the Western Europeans & Japanese . We are the fastest growing , the biggest , the wealthiest , the boldest , the most (yes) ambitiou s, the most experimental & exploratory , the most different , the most indulgent , the most difficult & demanding , the most service & experience obsessed , the most vigorous , (the least vigorous,) the most health conscious , the most female , the most profoundly important commercial market in the history of the world—and we will be the Center of your universe for the next twenty-five years . We have arrived!
“Marketers attempts at reaching those over 50 have been miserably unsuccessful.
No market’s motivations and needs are so poorly understood.”
—Peter Francese, founding publisher, American Demographics
2000-2010 Stats
18-44:
-1%
55+:
+21% (55-64: +47% )
Conscious measurement
Innovation Index: of your Top 5 How many Strategic Initiatives/Key Projects score 8 or higher [out of 10] on a “Weird” / “Profound” / “Wow” / “Game- changer” Scale?
EXCELLENCE. BEDROCK.
LEADERSHIP.
10Ps.
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE. Potent.
Positive.
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE. Potent.
Positive.
“A leader is a dealer in hope.”
—Napoleon (+TP’s writing room pics)
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE. Potent.
Positive.
“
Nothing is so contagious as enthusiasm.”
—Samuel Taylor Coleridge
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE. Potent.
Positive.
“The role of the Director is to create a space where the actors and actresses can
become more than they’ve ever been before, more than they’ve dreamed of being.”
—Robert Altman, Oscar acceptance speech
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE. Potent.
Positive.
“
It’s always showtime.”
—David D’Alessandro, Career Warfare
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE. Potent.
Positive.
“
You must
be
the change you wish to see in the world.”
Gandhi
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE. Potent.
Positive.
“ Success seems to be largely a matter of
hanging on
after others have let go.”
—William Feather, author
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES. PEOPLE.
potent.
Positive.
“I used to have a rule for myself that at any point in time I wanted to have in mind — as it so happens, also in writing, on a little card I carried around with me — the three big things I was trying to get done.
Three.
Not two. Not four. Not five.
Not ten.
Three.”
— Richard Haass, The Power to Persuade
“ Dennis, you need a …
‘To-don’t ’
List !”
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE i. Potent.
Positive.
“Leaders
‘do’
people. Period.”
—Anon.
“Leaders
‘SERVE’
people. Period.”
—inspired by Robert Greenleaf
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE ii. Potent.
Positive.
“
A man without a smiling face must not open a shop.”
—Chinese Proverb
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE iii. Potent.
Positive.
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE iv. Potent.
Positive.
“AS LEADERS, WOMEN RULE:
New Studies find that female managers outshine their male counterparts in almost every measure” TITLE/ Special Report/ BusinessWeek
!!!!!!!!!!!!!!!
14
to
168 *
*Leadership Positions/D&T/1992-2002/ WIAR (Women’s Initiative Annual Report)
Period??!!* Start:
3 0f 14
18 months later:
10 of 18
*AIM/September 2007
10 UNASSAILABLE REASONS WOMEN RULE Women Women Women Women make [all] the financial decisions.
control [all] the wealth.
[substantially] outlive men.
start most of the new businesses.
Women’s Women work force participation rates have soared worldwide.
are closing in on “same pay for same job.” Women are penetrating senior ranks rapidly [even if the pace is slow for the corner office per se].
Women’s leadership strengths are exceptionally well aligned with new organizational effectiveness imperatives.
Women are better salespersons than men.
Women buy [almost] everything — commercial as well as consumer goods.
So what exactly is the point of men?
“One thing is certain: Women’s rise to power, which is linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labor or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system.
For a number of observers, we have already entered the age of ‘womenomics,’ the economy as thought out and practiced by a woman.”
—Aude Zieseniss de Thuin, Financial Times, 10.03.2006
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE v. Potent.
Positive.
PUT HR AT THE HEAD OF THE HEAD TABLE. BEST PEOPLE. NOBLEST MISSION.
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE vi. Potent.
Positive.
Internal “brand promise”!
IBP =
Remarkable challenge, rapid professional growth, respect, satisfaction, fun, stunning opportunity, exceptional reward, amazing peer group, full membership in Club Adventure, maximized future employability
Source: adapted from Ed Michaels, The War for Talent
“We are a ‘Life Success’ Company.”
Dave Liniger, founder, RE/MAX
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE vii. Potent.
Positive.
TP:
“How to flush $500,000 down the toilet in one easy lesson!!”
< CAPEX > People!
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE. Potent.
Positive.
Kevin Roberts’ Credo 1 . Ready. Fire! Aim.
2. If it ain’t broke ... Break it!
3. Hire crazies.
4. Ask dumb questions.
5. Pursue failure.
6. Lead, follow ... or get out of the way!
7. Spread confusion.
8. Ditch your office.
9. Read odd stuff.
10.
Avoid moderation!
PURPOSE.
PASSION.
Potential.
Presence.
Personal.
PERSISTENCE.
PRIORITIES.
PEOPLE. Potent.
Positive.
The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.
Michelangelo