Transcript – Marketing to Grow Your Business Social Media

Marketing to Grow Your Business –
Social Media
Social Media 101 | Overview of the
Overwhelming World of Social Media
Social Media 101
Social networking for personal use and business purposes where users post
photos, text and videos on their “wall” or a “friend’s wall.”
Users send and read text-based messages known as “Tweets” of up to 140
characters. Most commonly used between friends and celebrities.
An online resume database used for networking with business contacts, for
businesses seeking employees or individuals looking for employment.
Social photo sharing website which allows users to “Pin” photos from
websites in theme based image collections, often for inspirational purposes.
Video sharing website used by individuals and businesses. Allows users to
publish video content and share it via a link or embedded on their website.
Social media website for real estate and mortgage professionals to post
profiles and communicate with each other for business purposes.
Blogging allows users to publish personalized content on their own website
regarding whatever topic of their choosing.
Why Spend Time on Social Media
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Free!
Networking with like-minded organizations
Networking with potential vendors
Recruiting potential Executives
Online exposure for added brand recognition with clients
Shows your business is forward-thinking and in touch
with the latest in technology initiatives
Set Goals for your Social Media
Campaign
• Pick a number of fans you’d like to acquire
• Schedule time out of your day to make it happen
– 10-15 minutes a day will give you a presence that will:
• Strengthen your brand
• Attract customers to your business
• Evaluate what competitors are doing in your market
(what works, what doesn’t) and leverage that for your
posts
• Create a social media calendar to automate the process
• Designate ONE person to manage everything
Things to Keep in Mind
Across the Board
• Post consistently (follow your social media calendar)
• Develop a unified voice or personality for your business
– One voice=one social media manager
• Brand uniformity across all platforms
– Facebook, LinkedIn, Twitter, etc.
– Design aesthetics should carry through each social media page
(same brand, same message)
• Mass exposure
– Provide links to your social media accounts on your website,
business cards, etc. (Microsoft Tags)
Facebook
Facebook Cont.
• Demographics:
– Almost even male to female ratio
– 65% of Facebook users are 35 or older
– The average Facebook user is 40.5 years old
Facebook Cont.
• Hot Topics
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Leverage holidays
Take the news and make it relevant to your real estate market
Giveaways- Partner with locally owned companies
Community- Reach out to your local audience by highlighting what’s
going on in your neighborhood
• For Executives
– Open listings with photos and videos
– Sold homes to show your success rate
– Realty Executives events to show the support you receive from your
franchise
• For Brokers
– Corporate culture (what’s happening in your office with your Executives)
– Philanthropy- Show your audience how much you care
– “Caption this”
Facebook Cont.
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Like
Timeline
Wall (Page)
Profile Picture
Newsfeed
Ads
Groups
Events
Twitter
Twitter
• Demographics:
– Almost equal male to female ratio
– 55% of Twitter users are 35 or older
– The average Twitter user is 37.3 years old
Twitter
• Hot topics:
– Bite sized pieces of information in one stream of
thought. Think conferences, conventions… live
reports during real-time events
– You can post pictures (TwitPics) but text is
predominant
– Be sure to keep personal opinions from ruining your
company’s reputation (back to having one social media
manager)
Twitter
• Customer Service:
– Some companies are tagging complaints and
comments made on Twitter about their brand and
sending their customer service teams in to pick up the
pieces
– Keep an eye out for how your company’s name is used
Twitter
• Keywords:
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#Hashtags
Tweets
Followers
Favorites
Trends
TwitPics
Pinterest
Pinterest
• To understand Pinterest you first have to
understand the audience
• Demographics:
– 79% Female while only 21% Male
• Make posts accordingly
– 63% of Pinterest users are 35 or older
• The Huffington Post recorded the 15 most
popular Pins of all time and all but three were
recipes
Pinterest
• You can peruse the sight by category
• Visual social media site- MUST have a
compelling visual element
• Stay away from the “corporate
mentality” here. More artistic.
• Provide insightful and appealing
boards and Pins for your audience
• Think about the “home” aspect of
real estate when using Pinterest for
your business
Pinterest
• Keywords:
– Pins
– Repins
– Pinit
– Boards
– Followers
– Likes
LinkedIn
LinkedIn
• Demographics:
– 79% of LinkedIn users are 35 or older
– LinkedIn has the oldest user-base, with the average
user being 44.2 years old
LinkedIn
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Group Page/Company Page/Personal Page
Must have your own account to manage Company Page
Great place to recruit new Executives
Post open positions at your office, when users respond you can first
evaluate by viewing their profiles
• Ask clients/peers to provide recommendations
• Types of Posts
– Make sure posts are business-related
– Use as a forum for professional questions/feedback
– Less personal, more corporate environment
LinkedIn
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Connections
Recommendations
Groups
Pages
Companies
Jobs
Contacts
Invitations
Action Items
• Sign up at the following URLs…
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www.Facebook.com
www.LinkedIn.com
www.Twitter.com
www.YouTube.com
www.Pinterest.com
www.ActiveRain.com
Follow us on Social Media
• Visit www.RealtyExecutives.com and connect
with us via our social media links.
• See you online!
What to Expect in Twitter 101
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Join us for the next social media class
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Class: Twitter 101 | The 5 W's of Twitter and How to Use it for Your Business
Date: Wednesday, February 13, 2013
Time: 10:00 a.m. Pacific, 11:00 a.m. Mountain, 12:00 p.m. Central, 1:00 p.m. Eastern
Instructor: Ashlee Cain, communications manager for Realty Executives International
Class Description: Now that you’ve mastered the art of Facebook, it’s time to tackle
Twitter. No more confusion about what it is, or why you should use it, this class will teach
you:
What Twitter is
How to “Tweet”
How to leverage Twitter into success for your business
Upon completing this class you can say goodbye to all your questions surrounding this social
media platform and hello to your new Twitter skills.
– Click here to register
Coming Up…
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Executive Access 101 | Overview
Tuesday, February 5, 2013
9:00 a.m. Pacific
Click here to register.
Executive Access 201 | Essentials
Wednesday, February 6, 2013
10:00 a.m. Pacific
Click here to register.
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Twitter 101 | The 5 W's of Twitter and How to Use it for Your Business
Wednesday, February 13, 2013
10:00 a.m. Pacific
Click here to register
Take the Poll
• Just a few questions
• Provides feedback for future classes
• Thank you!
Questions?