Transcript Corporate Presentation 2016

PRESENTATION
2016
GRUPPO CAMPARI’S HISTORY
Campari was founded in 1860 - the year Gaspare Campari invented the
bright red bittersweet aperitif in downtown Milan.
From 1888 onwards, his successor and son, Davide Campari, developed and
implemented an extensive campaign to grow the brand globally, featuring a
winning marketing strategy; the creation of the first single-serve aperitif,
Campari Soda, in 1932; and a patronage of the arts to enhance product
promotion.
In the 1960s, Gruppo Campari’s distribution power already reached over 80
countries.
In the second half of the 1990s, the beverage industry was characterized by
a strong M&A trend which led to the creation of corporations with global
dimensions and remarkable portfolios appealing to a broad consumer
dynamic.
Therefore, Campari chose to expand not only via organic growth but also
via external growth, turning from a single-brand company as late as 1995 to
a multinational company with a solid and expansive portfolio with
international appeal today.
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GRUPPO CAMPARI TODAY
Gruppo Campari today is a major player in
the global branded beverage industry, with
a portfolio of over 50 premium and super
premium brands, marketed and distributed
in over 190 markets around the world,
with leading positions in Europe and the
Americas.
The Group employs around 4,000 people
and has an extensive portfolio that spans
three business segments: spirits, wines and
soft drinks.
Shares of the parent company Davide
Campari - Milano S.p.A. are listed on the
Italian Stock Exchange since 2001.
Gruppo Campari is today the
sixth-largest player worldwide
in the premium spirits industry*.
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Diageo
Pernod Ricard
Bacardi Ltd.
Brown-Forman
Beam Suntory
Gruppo Campari
Constellation Brands
E.&J. Distillers
Mast-Jägermeister
The Edrington Group
* Source: Impact’s top 100 Premium Spirits Brands Worldwide by Company, March 2016
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WORLDWIDE PRESENCE
A strengthened route-to-market and product supply chain
Headquartered in Sesto San Giovanni (Milan),
Gruppo Campari has its own distribution network
in 19 countries. Since 2004, it dramatically strengthened
its route-to-market from 5 to 19 in-market
companies which account for 90%
of Group revenues. The Group
insourced bottling activities in the core
US and Australia markets and globally
increased its manufacturing plants
from 8 in 2004 to 16 today: Italy (4),
Greece, Scotland, Jamaica (3), Australia,
Mexico, United States, Canada, Argentina, Brazil (2).
2004 in-market companies
Italy, Germany, USA, Brazil, Switzerland.
Additions since 2004
Austria, China, Argentina, Mexico,
Ukraine, Belgium, Luxembourg, Australia,
Russia, Jamaica, UK, Spain, Canada, Peru.
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GROWTH STRATEGY
Gruppo Campari’s growth strategy aims to combine organic growth through strong brand building with shareholder value enhancing acquisitions.
Spirits are the company’s core business and where it focuses its acquisition efforts. The group’s strategic thinking is driven by the desire
to reach or enhance critical mass in key geographic markets.
Drive faster growth
of Global Priorities
and incubate Regional Priorities
with best-in-class marketing,
innovation and brand building
Generate steady growth
in key Local Priorities
through periodical renewals
50%
ORGANIC
GROWTH
50%
EXTERNAL
Seek acquisitions in markets
where Gruppo Campari
controls its distribution
GROWTH
Acquire local brands
with strong equity
to buil new distribution
platforms
Leverage on rigorous cost
discipline to reinvest savings
into strategic brand building
Identify Specialty Brands
with strong equity
and pricing power
Develop the Group’s presence
in high-potential markets
Maintain financial
discipline
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A HISTORY OF SUCCESSFUL ACQUISITIONS
Gruppo Campari focuses its external growth efforts on spirits and the strategic thinking is driven by the desire to reach or enhance critical mass in key geographic
markets. Campari has a significant track record of successful acquisitions, having executed 24 since 1995, for an overall value of more than € 2 billion.
1995
1999
2001
2002
2003
2004
2005
2006
2007
2008
* Distribution Company
2009
2010
2011
** Contract beverage Packer
2012
2013
2014
*** Subsequently disposed
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BRAND PORTFOLIO
Gruppo Campari has a portfolio
over 50 premium
and super premium
brands in the following categories
Aperitifs
of
Liqueurs /
Distillates /
Others
Gin
Vodka
Soft
Drink
Rum
Sparkling
Wines
Whisky
Tequila
Gruppo Campari’s portfolio also includes a range of still wines, Ready to Drink and other liqueurs and distillates
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GLOBAL PRIORITIES
Gruppo Campari international renowned brands include
IRRESISTIBLY PROGRESSIVE
APEROL SPRITZ #1
ITALIAN COCKTAIL*
RED PASSION
BOTTLED
BUT NEVER TAMED
DISCOVER THE PLEASURE
OF APPLETON ESTATE
SKYY è la vodka
del nuovo millennio,
che non ha timore di osare
e di cambiare.
Completamente orientata
al futuro, SKYY Vodka
ha rivoluzionato l'industria
degli spirit con la sua esclusiva
quadrupla distillazione
e il processo di tripla
filtrazione.
Aperol è l’aperitivo perfetto:
di colore arancio vivace,
a bassa gradazione alcolica,
con un gusto dolce-amaro
inconfondibile.
La sua massima espressione è
Aperol Spritz,
il social drink per antonomasia.
Campari è un classico
contemporaneo e carismatico.
Il suo colore rosso vibrante
e l’aroma intenso sono
alla base di alcuni
tra i cocktail più famosi
al mondo.
Campari è un'icona mondiale
di stile, di passione
e di eccellenza italiana.
Wild Turkey è un'icona
americana. Sotto la guida
dei Master Distiller Jimmy
e Eddie Russell, il nostro pluripremiato Kentucky Straight
Bourbon Whiskey è apprezzato
in tutto il mondo.
La macinatura di segale di alta
qualità, il livello di tostatura
delle botti e il maggiore
invecchiamento garantiscono
un whisky pieno e consistente,
ma allo stesso tempo
incredibilmente amabile.
Da oltre 265 anni coltiviamo
la canna da zucchero creando,
nella Appleton Estate,
il migliore rum, aggiungendo
il calore, la passione
e lo spirito unico
della nostra Giamaica
ad ogni singola goccia.
Appleton Estate è un rum
eccellente: vivace e squisito,
con un gusto intenso,
complesso e aromatico”.
* Source: GfK Total Single Source Panel data - Italian market release 2014.2, processed by DCM S.p.A.
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2015 FIGURES
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2015 FIGURES
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A WELL-BALANCED COCKTAIL FOR FUTURE GROWTH
Increased
business scale
6th largest player
worldwide in the
premium spirits
industry *
€ 1,656.8 million
revenues in FY 2015
(doubled business scale
in the last
10 years)
* Ranking based on Impact’s top
10 Premium Spirits Brands
Worldwide by Company,
March 2016
Strengthened
global reach
Sales in over
190 countries
90% of sales
achieved in own
route-to-market
Increased in-market
companies
from 5 to 19
in the last 10 years
Empowered brand
portfolio
Portfolio of 50+
premium brands,
covering the most
attracting categories
Strong focus
on 5 global priorities
brands
Upside growth
from regional
priorities and
by leveraging
strong platform
from local
priorities
Strongly positioned
for future growth
Growth Strategy leveraging
on the expansion of
the international footprint
of own enriched brand
portfolio and on external
growth through
acquisitions
Strong track record
in acquisitions
Half of the revenue
growth achieved
via acquisitions
24 acquisitions
and 7 disposals
completed
External growth
strategy consistently
executed over time
Marketing
is our engine
of growth
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SUSTAINABLE CAMPARI
Camparistas are the first
ambassadors of our Group
around the world
and one of the most important
assets in assuring the success of
our business.
Nurturing each unique talent
is crucial to embrace
the challenges
and opportunities presented
by the market.
Gruppo Campari
actively promotes a culture
of responsible drinking,
having the deep conviction
that its brands are a way
to enjoy pleasurable
moments, celebrations
and sociable occasions.
Our Group strongly condemns
excessive, inappropriate
or illegal consumption
of alcohol.
Consumer safety
and worker well-being
are key factors
for Gruppo Campari’s business:
this is why Health and Safety
in the workplace
and protection
of the Environment
are the milestones upon
which our Group bases
its production activities.
Gruppo Campari’s focus
is on providing the best
products possible
to our customers
and consumers, and aims
to reach this objective
by always choosing superior,
top-tier business partners.
Establishing fair,
transparent and loyal
relationships enables
our Group to offer products
of the highest quality
while constantly delivering
a competitive advantage.
In the last few years,
Gruppo Campari has grown
significantly both in terms
of geographical expansion
and number of people
employed, and it is now
directly present in several
countries with different social
landscapes. For this reason,
our group is committed
to promoting excellence,
entrepreneurship and equal
opportunities.
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MISSION AND VALUES
Gruppo Campari aims to remain a highly profitable and sustainable top player in the global spirits industry
by combining its passion for brand building with entrepreneurial drive and functional excellence.
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P L E A S E
E N J O Y
O U R
B R A N D S
R E S P O N S I B I L Y
CORPORATE COMMUNICATION
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