Transcript FINDINGS: THE TOP TEN

EBU TECHNOLOGY AND INNOVATION
FUTURE ASPIRATIONS
EBU TECHNOLOGY AND INNOVATION
SIMON FELL
DIRECTOR
HANS HOFFMANN
PRODUCTION TECHNOLOGY
AGENDA
• Key themes of EBU Technology and Innovation
• Impact of new consumer devices and cost pressure on broadcasters
• Challenges in media production and integration
• Key findings in integration of Radio, TV and Online
• What about Codecs, Archives and Metadata
• Summary
TECHNOLOGY & INNOVATION
• Shaping broadcast technology
and standards
• Anticipating
technical developments
• Contact with manufacturers
and operators
• Popular web-site:
tech.ebu.ch
TECHNOLOGY & INNOVATION: EVENTS AND
CONFERENCES
PUBLICATIONS: TECH-I AND TECHNICAL REVIEW
tech.ebu.ch/tech-i
tech.ebu.ch/techreview
STRATEGIC PROGRAMMES 2013–2014
KEY GROUPS
IN THE NEW
WORKPLAN 201415
MEDIA FUNDAMENTALS & PRODUCTION
TECHNOLOGIES
MEDIA DELIVERY & SERVICES
INTEGRATED MEDIA PRODUCTION
STRATEGIES
FUTURE DISTRIBUTION STRATEGIES
QUALITY CONTROL
SPECTRUM MANAGEMENT &
REGULATION
FUTURE NETWORKS & STORAGE
SYSTEMS
BROADCASTERS INTERNET SERVICES
MEDIA INFORMATION MANAGEMENT
DIGITAL RADIO PLATFORMS
BEYONDHD
FUTURE AUDIO FORMATS & RADIO
PRODUCTION SYSTEMS
INTERDICIPLINARY GROUPS
AGILE SOFTWARE COLLABORATION
TOPICS OF RESEARCH AND COORDINATION
SUSTAINABLE TECHNOLOGY IN BROADCASTING
SPECTRUM STEERING GROUP
JOINT TASK FORCE ON NETWORKED MEDIA
TASK GROUP ON NETWORKED MEDIA ARCHITECTURES
TASK GROUP ON INTERNET SECURITY
CHALLENGES IN THE
MEDIA LANDSCAPE
AND IMPACT ON
PRODUCTION
THE MEDIA LANDSCAPE IS CHANGING
Mobile online applications
(e.g: podcasts, VoD ,etc.)
with iPhone, iPad, iPod:
Home network
Internet-Radio
HbbTV –
Connected TV Broadband & TV combine
HDTV UHDTV
DAB, DAB+
AUDIENCES ARE CHANGING
Content needs to be immediate and:
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accessible
mobile
tailored
adapted to all screens
...especially News & Sports
…importance of social media
MEDIA ORGANIZATIONS NEED TO REACT
The Challenge for broadcasting organisations:
Adapt to the converging media landscape and changing patterns of
consumption yet budgets remain challenged
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Reduce costs
Become more efficient (more and better content, for all platforms)
Stay Relevant and be present wherever audiences are
Provide perceptible quality improvement (Loudness, Access, UHDTV)
BIG CHALLENGES IN PRODUCTION
• Final transition to file based operations, now technology might be
ready for a fully networked broadcaster including live and remote
• Faster and better News: story centric workflow
• Integration of Radio, TV and Online, Social Media
• Manage the mass of information to produce content
• Quality Control for file based productions
• 4K/UHDTV on the longer term for sports and events
Media Integration in News,
TV Radio, Online, Archives
RESULTS OF THE EBU
CROSS DEPARTMENTAL
PROJECT IMPS
(T&I and EUROVISION ACADEMY)
IMPS IN A NUTSHELL
Assist Members in the planning and implementation of integrated production
facilities
Address strategic, change management, organisational, editorial & technical
issues
Help bring management, journalists, and technology together and build a
trusted atmosphere amongst Members
Reveal best practices & practical solutions.
Discuss needs & requirements vis-a-vis the industry with one voice
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HOW ?
On-site Visits with analysis of technical, editorial, organizational issues
2012
• Radio Bremen,
• YLE News, VRT News
• & RTBF Info
2013
• SWR, 14 -15 March;
• DR News, 6-7 June,
• SR , 5-6 November
2014
• RTL/BCE, 11 -12 Feb;
• NRK, 14-15 May:
• NOS, 30 June -1 July,
IMPS MEMBERSHIP
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Over 120 participants
29 Members organisations
incl. radio only Members
Czech Radio
Bulgarian National Radio
Romanian Radio
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And newcomers: RTVE,
RTR, Latvian Radio
FINDINGS: THE TOP TEN !
1 - Content is king !
• No longer just in the business of TV, Radio or
Web.
• It is all about content: “the time of silos is over”
(RTBF)
• Cross media roles, with editorial decision making
skills are needed
• Integrate Social Media in your news room
• Exploit the assets in your archive and
• Use “Data to create Content”
FINDINGS: THE TOP TEN !
2 - Change must be initiated from the top
• Management must speak with one voice
• Need to create a vision and a strategy
• Look for “quick wins”
• Be bold
FINDINGS: THE TOP TEN !
3 - Frontrunners, pilot projects, and experimental teams
Broadcasters need to test and trial
Radio Bremen: Digital Garage team
YLE: Business Radio & TV desks
SWR: “Das Ding”
FINDINGS: THE TOP TEN !
4 -Tri-media, bi-media journalists ...
Not every journalist needs to be a one (wo)man
band...
But all journalists should be able to think tri-media and
work for at least two media
services
FINDINGS: THE TOP TEN !
5 - New job profiles are emerging
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media experts,
fast news generalists,
social media curators,
online graphic designers,
data journalists,
app developers
coders?
data wranglers
FINDINGS: THE TOP TEN !
6 - Quality is key...
...and exclusivity is a must !
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Use new workflows for the advantages they offer
Smart phone reporting, visual radio
Low Cost production tools
UMTS Back Pack………
FINDINGS: THE TOP TEN !
7- Workflow analysis today and tomorrow
An inevitable exercise between editorial and technology
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How do we work today
How do we work tomorrow
Show the benefits
Win followers…
FINDINGS: THE TOP TEN !
8 - Journalists & engineers must work together
• Workflows need to be defined together
• Allocate specific “nearby’
technical support for the
newsroom
FINDINGS: THE TOP TEN !
9- New technologies are great
Technology enables fast news & sport production but..
interoperability, performance and stability are critical
issues
Members’ common needs
Defined interfaces between systems
metadata: coherent scheme, how do they “travel”?
User guide to Non Linear Editing (format, codecs etc.)
JOINT CUSTOMER APPROACH TOWARDS
VENDORS
FINDINGS: THE TOP TEN !
10 - Overall outcome
• More and better content on different platforms
• More creative work atmosphere
• More professional development opportunities for staff
• And for less money…
WILL RADIO BENEFIT?
Radio staff are afraid of “hostile takeover” by their TV colleagues
But radio has proven adaptable, and successful
(and TV staff less hostile than they seemed)
COMING SOON
EBU is currently finalising a document on
the technical & functional requirements for
News Room Systems
Best practices and guidelines for
integrated News rooms
Helps in the design and tender process
NEW WORK FOR IMPS AND EBU T&I
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How to deal with vendors and user forums
Social Media for News Production (integrated)
Production for Social Media (integrated)
Low cost production tools
User Forum for developer teams and share
developments between Members
• Archives to bridge the ‘content gap’ also for OTT
CODECS, METADATA, FILE
FORMATS AND ARCHIVES
TECHNICAL INNOVATION – EXAMPLES DELIVERABLES
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EBU CORE METADATA
TECH 3293
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FIMS – Service Oriented Architectures
TECH
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HDTV FORMATS
TECH 3299
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STUDIO CODEC TESTS REPORTS
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Sony XDCAM
BPN 079
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Panasonic AVC-I
BPN 098
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Sony XAVC
BPN 103
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Panasonic AVC Ultra
BPN 104
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Quality Control Tests in File based workflows
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Many more…….
TECH3363
ARCHIVES - PARADIGM SHIFT AHEAD
The archive of the past has been at the end of the
production chain
In the future the archive is part of an integrated
production process
MOTIVATORS TO DEVELOP AN ARCHIVE STRATEGY
• Film, Video, Audio/Sound formats are end of life
• No playback devices anymore
• Re-digitisation new formats
• Awareness about the value of archives
• Need for Content, transmission, programmes, public use
Organisational structure, workflows, editorial
teams and technology must collaborate for a
successful strategy
ARCHIVE CHALLENGES FOR BROADCASTERS
• Define the best strategy
• Saving the data
• There is no general solution that fits all
broadcasters, but commonalities (technology,
workflows, experiences)
• Financing and monetisation
• Convincing others
SUMMARY
• Media Landscape and consumer behaviour changes
• Broadcasters have to be where the audiences are
• Integration of Radio, TV, Online is an editorial, organisational, technical
task
• Digital Archives help to bridge the ‘content gap’ (also for OTT)
• It’s all about stories coming from an integrated production platform to
get the attention of audiences
• EBU T&I cross-departmental work with the Media Department and
Eurovision Academy is assisting all Members in this area
THANK YOU
SIMON FELL
[email protected]
IMPS CONTACTS:
HANS HOFFMANN, EBU COORDINATOR
HELENE RAUBY MATTA, EUROVISION ACADEMY
FRANS DE JONG, EBU COORDINATOR