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EVENTS CALENDAR
PITTI IMMAGINE UOMO 89|11-15 JANUARY 2016
MONDAY 11/01
OTHER EVENTS
10:00am1:00pm 3:30pm7:30pm
Boom! - Between Fashion and Light
Illum, Via Francesco Baracca 3a, Firenze
On display clothes and their photostory inspired by 60's fashion.
10:00am8:00pm
Luxury Palace Firenze - L'Artigianato D'Autore
Palazzo Capponi, Lungarno Guicciardini 1, Firenze
Florentine and Italian excellences on display. 6:00pm12:00am
IED & La Rinascente
Palazzo de La Rinascente, Piazza della Repubblica, Firenze
Projection inspired by history of fashion and new generations. Creative project by The Fake Factory.
6:00pm-8:00pm
MVA Barbara Ricchi
Palazzo Capponi, Lungarno Guicciardini 1, Firenze
Artigianato d'autore. A collection of unique and precious pieces. Cocktail by invitation only.
from 8:00pm
Luisaviaroma Firenze4Ever
Manifattura Tabacchi, Via delle Cascine 33-35, Firenze
Tech Dreamers: technology that generates dreams. Gala Dinner and Party by invitation only.
TUESDAY 12/01
09:30am9:30pm
Save the Duck / IED
IED Florence, Via Bufalini 6r, Firenze
On display Save The Duck down jackets created by IED students inspired by environmental awarness
and recycle.
10:00am1:00pm
Plinsky
Armeria, Ground Floor, Stand A3-5
Special guest at the stand BABY-K.
10:00am4:00pm
Invicta
Cavaniglia, Stand W16
Open day for press and performance by Materiaviva.
10:00am5:00pm
IED & The Bridge
IED Florence, Via Bufalini 6r, Firenze
Workshop. 10:00am6:00pm
Stewart
Sala delle Nazioni, Stand 51
Nuvola Special Event. Limited Edition. Cocktail at the stand by invitation only.
13/01/2016
1
TUESDAY 12/01
10:00am7:30pm
Kenneth Field: Time Travel to the Past
WPStore, Via della Vigna Nuova 75r, Firenze
Vintage neck wear collection. Pop up event at WPStore. Kenichi Kusano presents his collection of ties
from all around the worls, from 30s to 80s.
10:30am
Pitti Immagine Uomo 89 Opening Ceremony
Palazzo Vecchio, Sala d'Arme, Piazza della Signoria 1, Firenze
Opening ceremony of Pitti Immagine Uomo 89. By invitation only.
11:45am
Alternative Set: Sastreria 91
Central Pavillion Square
Performance.
12:00pm
Caruso - The Good Italian II The Prince Goes to Milan
Central Pavillion, Upper Floor (in the smallest cinema of the world)
Caruso launches the worldwide preview of the second episode of The Good Italian. Showing by
invitation only.
12:00pm12:00am
Lost & Found Ria Dunn
Dogana, Via Valfonda 25, Firenze
Showing of the documentary film about the designer Ria Dunn directed by William Lacalmontie.
Repeats every hour.
12:00pm1:00pm
MDV - Mariano Di Vaio
Central Pavillion, Ground Floor, J12
Press meeting with Mariano Di Vaio.
12:30pm
Doppiaa
Opificio delle Pietre Dure (Fortezza da Basso) - Aula Altamura
Generations of artists. Generations of style. Presentation of the FW2016-17 collection. By invitation
only.
12:30pm
Matchless
Area Monumentale, Grotte
Presentation of the new Star Wars collection with the exclusive participation of Il Volo. By invitation
only.
1:30pm-4:30pm
2Star
Sala della Guardia, Stand 31
Special guest at the stand Alessandro Borghese.
2:00pm-3:30pm
Ernesto
Central Pavillion, Lower Floor, Stand P1
Ernesto for the bicentenary of Maria Luigia in Parma (1816-2016): chocolate welcome by invitation
only.
2:00pm-4:00pm
Geox
Cortile Medici, Stand 1
Press meeting with the Chairman Mario Moretti Polegato.
13/01/2016
2
TUESDAY 12/01
2:00pm-4:00pm
Diadora Heritage
Cavaniglia, Stand 22
Special guest at the stand Matthew Goode.
2:00pm-4:00pm
Superga
Armeria, Ground Floor, Stand 8
Special guest at the stand Jack Guinness.
2:00pm-5:00pm
Happiness
Spazio Belfiore, Stand 2
Workshop about the culture of Mexican products, produced with agave.
2:30pm
Mauna Kea
Arena Strozzi, Stand A33
Presentation of the collaboration with Fiorentina Basket, with the participation of the players, coach,
the GM Antonio Fagotti and the sport council member of Florence Andrea Vannucci.
3:00pm
Alternative Set: Norwegian Rain X Grenson Shoes
Central Pavillion Square
Performance.
3:00pm
Meet the Urbanatures
Costruzioni Lorenesi, First Floor, Lounge Urban
Photographic exhibition on the new concepts of urban nature produced by Lumberjack.
4:00pm
Peopleunbranded
Area Monumentale, First Floor, Meeting Room
A Made in Italy e-commerce project by Incom. Press preview by invitation only.
4:00pm
Meltin'Pot
Costruzioni Lorenesi, Ground Floor, Stand A6
Samsara House, the dj crew of the Samsara Beach of Gallipoli. Dj set by Marco Santoro and Andrea
Maggino. Open bar.
4:00pm-8:00pm
Nobis
Limonaia di Villa Vittoria, Piazza Adua 1, Firenze
Nobis will celebrate the launch of their 10th Anniversary Collection for Fall 2016. Cocktail by invitation
only.
4:30pm-6:30pm
Canada Goose
Piazzale delle Ghiaia, Stand 2
Cocktail by invitation only.
4:30pm-6:30pm
WESC
Cavaniglia, Stand 2
Showing of the catwalk video and cocktail.
13/01/2016
3
TUESDAY 12/01
4:30pm-7:30pm
Prince Tees
Area Monumentale, Sala delle Colonne
Sweet Dreams Brand Prince Tees presents the new collection of pajamas made in cashmere and
cotton. By invitation only.
5:00pm-7:00pm
Pitti Italics Federico Curradi
Dogana, Via Valfonda 25, Firenze
Fashion Presentation by invitation only.
6:00pm
North Sails. Engineered to Challenge
Gerard Loft, Via dei Pecori 36 r, Firenze
Come and toast with us to the new Fall/Winter '16 collection.
6:00pm-9:00pm
Roy Roger's and Moto Guzzi
Roy Roger's, Via Calimala 27, Firenze
Presentation of the new capsule collection and motorcycles exhibition. By invitation only.
6:30pm
Gaudì
The Loft, Piazza del Carmine 2r, Firenze
Dinner party for the presentation of the new FW2016-17 men and women collection. By invitation
only.
6:30pm-9:00pm
Sutor Mantellassi
Sutor Mantellassi, Via della Vigna Nuova 62r, Firenze
Aperitivo for the launch of The Sartorialist x Sutor Mantellassi with Scott Schuman.
6:30pm10:00pm
Colmar Originals
Teatro Opera di Firenze, Via Vittorio Gui 1, Firenze
The Future Generation. Presentation of a capsule collection created with Christian Pellizzari and
Comeforbreakfast. In collaboration with Vogue Talents.
7:00pm10:00pm
Goti
PNP A Piedi Nudi Nel Parco, Via del Proconsolo 1n, Firenze
Alchemico Goti. Cocktail party.
7:30pm-9:30pm
Which Is Your Generation?
Giardino di Palazzo Corsini, Via della Scala 115, Firenze
MINI and Pitti Immagine, in collaboration with L'Uomo Vogue and GQ Italia. Cocktail party by invitation
only.
from 10:30pm
Verba
Blue Velvet Club, Via Castello d'Altafronte 16r, Firenze
Cocktail party and dj set. By invitation only.
10:30pm
Paltò presents "Il Cappotto"
Cinema Teatro Odeon, Piazza Strozzi, Firenze
On the occasion of the presentation of the AI16/17 collection, party and dj set by Graziano della
Nebbia. By invitation only.
13/01/2016
4
OTHER EVENTS
10:00am1:00pm 3:30pm7:30pm
Boom! - Between Fashion and Light
Illum, Via Francesco Baracca 3a, Firenze
On display clothes and their photostory inspired by 60's fashion.
10:00am8:00pm
Luxury Palace Firenze - L'Artigianato D'Autore
Palazzo Capponi, Lungarno Guicciardini 1, Firenze
Florentine and Italian excellences on display. 10:00am9:00pm
Collezione Automobili Lamborghini
Grand Hotel Villa Medici, Via Il Prato 42, Firenze
Presentation of the FW 2016-17 collection. 10am-6pm press preview. 6pm-9pm cocktail by invitation
only.
11:00am10:00pm
Jewellery Selection
Museo Bellini/Magazzino n.5, Lungarno Soderini 3, Firenze
Temporary store dedicated to jewellery curated by Formal.Attire.
from 5:30pm
Distante Cashmere
Distante Cashmere, Via dell'Oriuolo 47/49r, Firenze
Presentation of the F/W2016-17 collections in the new boutique. Cocktail by invitation only.
from 6:00pm
Rifle and Design Italian Shoes
Hotel Garibaldi Blu, Piazza Santa Maria Novella 21, Firenze
Presentation of the limited edition "Giulio Fratini". Cocktail party by invitation only.
6:00pm
Edwin & Playground
Playground, Viale Don Minzoni, 31/A Firenze
TAKES ONE TO KNOW ONE. Preview of Edwin men collection SS2016. Special layout of the shop.
Cocktail and dj set.
6:00pm12:00am
IED & La Rinascente
Palazzo de La Rinascente, Piazza della Repubblica, Firenze
Projection inspired by history of fashion and new generations. Creative project by The Fake Factory.
6:00pm-8:00pm
Sara Lin
Sara Lin Pop Up Store, Via Tornabuoni 7r, Firenze
Sara Lin presents POP BAG, the modular bag in 1000 versions. Cocktail by invitation only.
6:00pm-9:00pm
Liu Jo Uomo
Liu Jo, Via Roma 24r, Firenze
Press meeting. Cocktail and dj set by invitation only.
6:30pm
Old Willow Tattoo Michele Chiocciolini
Atelier Michele Chiocciolini, Via del Fico 3r, Firenze
Cocktail and presentation of the new capsule collection by invitation only.Dj set di MG-Pulse.
6:30pm
Jewellery Selection Special Event
Museo Bellini, Lungarno Soderini 3, Firenze
Official presentation.
6:30pm-8:30pm
Bosideng
Colle Bereto, Piazza Strozzi 5, Firenze
Cocktail by invitation only.
6:30pm-9:30pm
Bogner
Palazzo Gianfigliazzi Bonaparte, Lungarno Corsini 4, Firenze
Cocktail party FW 16 Collection Preview. Featuring DJ SAINT WKND.
13/01/2016
5
OTHER EVENTS
7:00pm
Firenze made in Tuscany and Peopleunbranded
Relais Santa Croce, Via Ghibellina 87, Firenze
Presentation of the new edition of Firenze made in Tuscany in collaboration with the new online brand
Peopleunbranded. By invitation only.
7:00pm10:00pm
Les Animaux
Guya, Via Calimala 29r, Firenze
Launch of Les Animaux SS16. By invitation only.
7:30pm
Peter Nappi
Ceri Vintage, Via dei Serragli 26 r, Firenze
Presentation of the collection and dj set by Andrea Anedda.
9:00pm
Fumoir d'Alta Quota
Hotel Continentale Terrace, Vicolo dell'Oro 6r, Firenze
Taste Experience & Mountain Refuge by reservation.
00:30am
Urban Magazine Official Party
Full Up, Via della Vigna Vecchia 23, Firenze
Hosted by Tropical Animals. Urban, the metropolitan lifestyle magazine, celebrates its 15th
anniversary and the special issue created on the occasion of Pitti Immagine Uomo 89. WEDNESDAY 13/01
08:30am
The Sartorialist for Roy Roger's
Area Monumentale, First Floor, Meeting Room
Presentation of the new capsule collection created in collaboration with Scott Schuman. Press
conference by invitation only.
09:30am9:30pm
Save the Duck / IED
IED Florence, Via Bufalini 6r, Firenze
On display Save The Duck down jackets created by IED students inspired by environmental awarness
and recycle.
10:00am4:00pm
Bensimon
Cavaniglia, Stand 17
A timeless collection. Serge Bensimon, inventor of the concept store in France, tells the story of the
legendary tennis shoe. Press meeting.
10:00am4:00pm
Armata di Mare
Padiglione Centrale, Piano Terra, Stand H24
Open day for press. At 11.30am presentation of the collaboration between the brand and SICS Tirreno,
the Italian school of rescue dogs.
10:00am5:00pm
IED & The Bridge
IED Florence, Via Bufalini 6r, Firenze
Workshop. 10:00am6:00pm
Azzaro Paris
Central Pavillion, Ground Floor, Stand E10
Meet&Greet with press at the stand.
13/01/2016
6
WEDNESDAY 13/01
10:00am7:30pm
Kenneth Field: Time Travel to the Past
WPStore, Via della Vigna Nuova 75r, Firenze
Vintage neck wear collection. Pop up event at WPStore. Kenichi Kusano presents his collection of ties
from all around the worls, from 30s to 80s.
11:00am
Stance
Cavaniglia, Stand 33
Special guests Pistoia Basket. Press meeting.
11:00am
Your Favorite Fashion Trend? So Last Year. Big Data for trend forecasts.
Area Monumentale, First Floor, Meeting Room
e-PITTI.com in partnership with Nextatlas. Workshop.
11:00am1:00pm
Herschel
Cavaniglia, Stand 32
Press meeting.
11:00am1:00pm
Husky
Cortile Cavaniglia, Stand 2
Saverio Moschillo meets the press.
11:00am3:00pm
Patrizia Pepe
Costruzioni Lorenesi, Stand A2
Meeting with press and buyers by invitation only. Special guest at the stand Marco Bocci, testimonial
of the FW2016 campaign.
11:30am12:30pm
La Martina
Padiglione delle Ghiaia, Stand 6
Presentation of the capsule collection created with Timothy Everest. By invitation only.
12:00pm
Brixton
Cavaniglia, Stand 34
Press meeting.
12:00pm
Two Women In The World - Two Man In The World
Magazzino 02, Stand 2
Vernissage with the artist Alfredo Rapetti.
12:00pm
Doria 1905
Central Pavillion, Lower Floor, Stand R13
Mammamia che Chef! Presentation of the capsule collection created with the tv chef Cesare Marretti.
12:00pm1:00pm
MDV - Mariano Di Vaio
Central Pavillion, Ground Floor, J12
Press meeting with Mariano Di Vaio.
12:00pm2:00pm
070 Studio
Padiglione Medici, Stand A11-13
Le Bon et Le Beau. Presentation of the new collection and tasting of Tuscan and French products
curated by Federico Minghi and "Gourmanderie".
13/01/2016
7
WEDNESDAY 13/01
12:30pm
Il Gentiluomo Senza Cappello
Meeting room, Area Monumentale, First Floor
Presentation of the book by Mario Dell'Oglio, with the participation of Beppe Angiolini and Simone
Marchetti. By invitation only.
12:30pm
Gazzalook
Gazza Lounge, Costruzioni Lorenesi, Ground Floor
Announcement of the coolest clothing items of Pitti Uomo 89, voted on www.gazzetta.it. By invitation
only.
12:30pm2:30pm
A. Testoni
Piazzale Ghiaia
Romantic taste at A. Testoni.
from 1:00pm
Antony Morato
Area Monumentale, Cannoniera
Presentation of the new advertising campaign #IAMWHOIAM. Light lunch to follow. By invitation only.
1:00pm
Tombolini
Central Pavillion, Lower Floor, Stand S2-6
Video Play Zero Gravity. Presentation and cocktail.
2:00pm
Alternative Set: Ulturale
Central Pavillion Square
Performance.
2:00pm
Double Excess
Lyceum, First Floor, Stand 56
Artistic performance by Edoardo Nardini at the stand.
2:00pm-4:30pm
O.X.S.
Fureria, Stand 11
Special guest at the stand Alessandro Borghi. By invitation only.
2:00pm-5:00pm
Happiness
Spazio Belfiore, Stand 2
Workshop about the culture of Mexican products, produced with agave.
2:30pm-6:00pm
The Latest Fashion Buzz
Piazzale della Ghiaia, MINI Lounge
Cocktail by invitation only.
3:00pm
Smartness Lab
Sala della Guardia, Stand 18
Special guests at the stand Eugenio and Francesca (from Uomini e Donne tv show). Presentation of
the new capsule collection Smartness by Niccolò Pratesi.
13/01/2016
8
WEDNESDAY 13/01
3:00pm
Moreschi
Central Pavillion, Lower Floor, Stand Q2
Moreschi celebrates 70 years with an illustrated book and a special capsule collection. Presentation
and cocktail.
3:00pm
L.B.M. 1911
Central Pavillion, Lower Floor, Stand V5-9 / Z3-5
Special guests at the stand ACF Fiorentina football players, that will play a Subbuteo game vs
Subbuteo Club Firenze.
3:00pm
Happiness
Spazio Belfiore, Stand 2
Special guest at the stand Andrea Pinna. Presentation of the new capsule collection LePerlediPinna for
Happiness.
3:00pm-6:00pm
Individual
Urban Panorama, Quinte Teatro
Polaradventure 90°N. Portraits and cocktail.
3:30pm
Doucal's
Central Pavillion, Lower Floor, Stand O4
Presentation of the special project dedicated to Generation(s). In collaboration with IED.
4:00pm
Pitti Italics Vittorio Branchizio
Dogana, Via Valfonda 25, Firenze
Fashion show by invitation only.
4:00pm-6:00pm
Harris Tweed - Colour , Craftsmanship and Creativity
Central Pavillion, Upper Floor, Entrance
Please join representatives from the Harris Tweed Authority for some warm Scottish hospitality and to
learn more about this most unique and special industry.
5:30pm
The International Woolmark Prize
Villa Favard, Via Curtatone 1, Firenze
Menswear Final Fashion Show by invitation only.
5:30pm-8:30pm
Del Toro x Superga
Galleria G&Q, Palazzo Lardarel, Via Tornabuoni 19, Firenze
Presentation and cocktail by invitation only.
6:30pm10:30pm
10x10 ANITALIANTHEORY and Proraso
Blues Barber, Via Cimabue 36, Firenze
Amore italiano a Firenze (Italian love in Florence). Alessandro Enriquez describes Italian love with his
FW16-17 collection and celebrates the special collaboration with Proraso. Cocktail party with live
music by invitation only.
7:00pm
Menswear Guest Designer Juun.J
Stazione Leopolda , Viale Fratelli Rosselli 5, Firenze
Fashion show by invitation only.
13/01/2016
9
WEDNESDAY 13/01
from 8:30pm
Pampaloni
Restaurant In Fabbrica, Via del Gelsomino 99, Firenze
Dinner "Trucchi Da Uomo". By invitation only.
10:00pm
Seletti Wears Toiletpaper Party
La Perla, Via Enrico Forlanini 164, Firenze
Party by invitation only.
11:00pm
59° L'Altro Uomo Party Since 1987
Yab Yum, Via dei Sassetti 5r, Firenze
Special guest live dj set Supernova and Gabri B - Le Baron. By invitation only.
OTHER EVENTS
10:00am1:00pm 3:30pm7:30pm
Boom! - Between Fashion and Light
Illum, Via Francesco Baracca 3a, Firenze
On display clothes and their photostory inspired by 60's fashion.
10:00am8:00pm
Luxury Palace Firenze - L'Artigianato D'Autore
Palazzo Capponi, Lungarno Guicciardini 1, Firenze
Florentine and Italian excellences on display. 11:00am7:00pm
Jewellery Selection
Museo Bellini/Magazzino n.5, Lungarno Soderini 3, Firenze
Temporary store dedicated to jewellery curated by Formal.Attire.
3:30pm-6:30pm
Mason's
Conventino of Four Seasons Hotel, Borgo Pinti 99, Firenze
Mason's brings us to a vip lounge of an ideal airport. Fashion show by invitation only.
5:00pm-6:30pm
eGiornalismo - New Journalism Frontiers
IED Florence, Via Bufalini 6 r, Firenze
Coordinate Salvatore Amura (IED Como). Introduction by Alessandro Colombo (IED Firenze).
Representative: Sara Maino (Vogue Talents) and lessandro Colombo. Participants: Marco Pratellesi
(l'Espresso) and Simone Marchetti(Repubblica.it). Conference.
6:00pm12:00am
IED & La Rinascente
Palazzo de La Rinascente, Piazza della Repubblica, Firenze
Projection inspired by history of fashion and new generations. Creative project by The Fake Factory.
6:00pm-9:00pm
Tommy Hilfiger
Tommy Hilfiger, Piazza degli Antinori 3d
Launch of the new campaign SS16. Cocktail by invitation only.
6:00pm-9:00pm
Scotch&Soda
Bottega Quattro, Via dei Rondinelli 9, Firenze
Cocktail by invitation only.
6:30pm
Matteo Basilè - Lumen et Umbra
Galleria ZetaEffe, Via Maggio 47r, Firenze
Exhibition opening. Open till February 29th 2016.
13/01/2016
10
OTHER EVENTS
6:30pm
Almagores
Palazzo Salviati Ricasoli , Via dei Serragli 51, Firenze
Cocktail party for the presentation of the new SS2016 women collection. By invitation only.
6:30pm-8:30pm
Vicolo
Colle Bereto, Piazza Strozzi 5, Firenze
Cocktail and dj set by Ema Stokholma. By invitation only.
6:30pm-8:30pm
Le Stanze di Riccardo Campedelli
Riccardo Campedelli Showroom, Corso Italia 2, Firenze
New showroom opening.
7:00pm10:00pm
Peter Non
PNP A Piedi Nudi nel Parco, Via del Proconsolo 1n, Firenze
Adaptation. Presentation of an artistic interactive installation based on kinetics. Live music by
Furtherset . By invitation only.
7:30pm
FABS - Fashion Buyer Society
Apple Store, Piazza della Repubblica 10r, Firenze
Presentation of the go-to APP for busy buyers. Through a smart platform, FABS keeps your order
details all in one place. By invitation only.
9:00pm
Fumoir d'Alta Quota
Eataly Firenze, Via De Martelli 22r, Firenze
Taste Experience & Mountain Refuge by reservation.
THURSDAY 14/01
09:30am9:30pm
Save the Duck / IED
IED Florence, Via Bufalini 6r, Firenze
On display Save The Duck down jackets created by IED students inspired by environmental awarness
and recycle.
10:00am5:00pm
IED & The Bridge
IED Florence, Via Bufalini 6r, Firenze
Workshop. 10:00am6:00pm
Azzaro Paris
Central Pavillion, Ground Floor, Stand E10
Meet&Greet with press at the stand.
10:00am7:30pm
Kenneth Field: Time Travel to the Past
WPStore, Via della Vigna Nuova 75r, Firenze
Vintage neck wear collection. Pop up event at WPStore. Kenichi Kusano presents his collection of ties
from all around the worls, from 30s to 80s.
11:00am1:00pm
Happy Socks
Lyceum, Ground Floor, Stand 5-7
Press meeting. 13/01/2016
11
THURSDAY 14/01
11:00am1:00pm
Komono
Lyceum, Ground Floor, Stand 1-3
Press meeting.
12:00pm
D'Acquasparta
Padiglione Centrale, Piano Terra, Stand H13
Press meeting for the presentation of the partnership with the MotoGP team PRAMAC RACING TEAM
and the capsule collection dedicated to Pramac. Special guest at the stand Danilo Petrucci, team rider.
1:00pm-6:00pm
The International Woolmark Prize
Costruzioni Lorenesi, First Floor, Room 13
Menswear Finalist Showroom. Walk in appointments welcome.
2:00pm-5:00pm
Happiness
Spazio Belfiore, Stand 2
Workshop about the culture of Mexican products, produced with agave.
2:30pm
Generation Africa
Dogana, Via Valfonda 25, Firenze
Fashion show by invitation only.
3:00pm
U.S. POLO ASSN.
Cavaniglia, Stand 6
The shooting for the first film U.S. Polo Assn starts "Players on the go". Starring the it-girl Marsica
Fossati.
3:30pm
Special Alternative Set Art Comes First
Piazzale del Padiglione Centrale
Performance.
5:00pm-7:00pm
Womenswear Guest Designer Marco De Vincenzo
Teatro Niccolini, Via Ricasoli 3-5, Firenze
Fashion Installation by invitation only.
7:00pm
Designer Project adidas Originals By White Mountaineering
Stazione Leopolda , Viale Fratelli Rosselli 5, Firenze
Fashion Presentation by invitation only.
8:00pm
Double Excess
Terrazza Twist Martini, Via Generale Carlo Alberto Dalla Chiesa, 9, Firenze
Cocktail, dj set and catwalk. Special guests dj Simone Romei and Carlotta Comparini Fashion Dreams.
OTHER EVENTS
10:00am1:00pm 3:30pm7:30pm
Boom! - Between Fashion and Light
Illum, Via Francesco Baracca 3a, Firenze
On display clothes and their photostory inspired by 60's fashion.
13/01/2016
12
OTHER EVENTS
10:00am8:00pm
Luxury Palace Firenze - L'Artigianato D'Autore
Palazzo Capponi, Lungarno Guicciardini 1, Firenze
Florentine and Italian excellences on display. 5:00pm-7:30pm
The Aluminum (R)evolution
Valigeria Gazzarrini, Via Porta Rossa 71, Firenze
Anima Libera - Carlo Roncato - in collaboration with Vogue Italia. Cocktail by invitation only.
from 5:30pm
Salon of Excellence
Four Seasons Hotel, Borgo Pinti, 99 50121 Firenze
Conference and exhibition on theme "Finance & Luxury - Quality is rewarding!" and booksigning by
Hugo Jacomet. By invitation only.
6:00pm12:00am
IED & La Rinascente
Palazzo de La Rinascente, Piazza della Repubblica, Firenze
Projection inspired by history of fashion and new generations. Creative project by The Fake Factory.
6:30pm
Gioielli e Design. Lusso Trasversale.
Adele InteriorDesign, Via dei Serragli 56r-58r, Firenze
Curio Casa d'Aste e Adele InteriorDesign. Exhibition of design objects and furniture matched with
bijoux produced by important designers and contemporary jewels.
9:00pm
Fumoir d'Alta Quota
Restaurant La Leggenda dei Frati, Costa San Giorgio 6a, Firenze
Taste Experience & Mountain Refuge by reservation.
00:30am
Fountain of Chaos
Club 21, Via dei Cimatori 13r, Firenze
The innovative young brand Les Bohemiens, the party of the alternative Florentine scene Tropical
Animals and the International fashion school Polimoda host the art director of Plastic's Fridays, Tyler
aka Fountain of Chaos.
FRIDAY 15/01
9:00am12:00pm
The International Woolmark Prize
Costruzioni Lorenesi, First Floor, Room 13
Menswear Final Showroom. Walk in appointments welcome.
10:00am7:30pm
Kenneth Field: Time Travel to the Past
WPStore, Via della Vigna Nuova 75r, Firenze
Vintage neck wear collection. Pop up event at WPStore. Kenichi Kusano presents his collection of ties
from all around the worls, from 30s to 80s.
6:00pm
Blackout presents Double Excess
Crystal Lounge Bar, Via dei Benci 19, Firenze
Cocktail, dj set and presentation of the collection. Special guests Stefano Palmisano, Iacopo Cohen,
Simone Romei.
OTHER EVENTS
10:00am1:00pm 3:30pm7:30pm
Boom! - Between Fashion and Light
Illum, Via Francesco Baracca 3a, Firenze
On display clothes and their photostory inspired by 60's fashion.
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OTHER EVENTS
10:00am8:00pm
Luxury Palace Firenze - L'Artigianato D'Autore
Palazzo Capponi, Lungarno Guicciardini 1, Firenze
Florentine and Italian excellences on display. 6:00pm12:00am
IED & La Rinascente
Palazzo de La Rinascente, Piazza della Repubblica, Firenze
Projection inspired by history of fashion and new generations. Creative project by The Fake Factory.
EVERYDAY
PITTI GENERATION(S)
It is the title-theme of the January fairs and it will talk about the simultaneous “coexistence” of
different generations in today’s fashions and styles. Pitti Generation(s) will take an ironic and
lighthearted look at an era in which age is more a state of mind than a date on a birth
certificate.Theme projects designed by Oliviero Baldini and featured at the Fortezza da Basso’s
strategic points. Pitti Generation(s) , is the inspiration for an exclusive capsule collection of timeless
items distributed by original temporary shops: a project produced in cooperation with the design brand
Seletti and Toiletpaper , Maurizio Cattelan and Pierpaolo Ferrari’s cult magazine. THE LATEST FASHION BUZZ e MINI
Piazzale della Ghiaia
MINI will be working with Pitti Immagine, L’Uomo Vogue,GQ Italia and LAGENTE to produce The
Latest Fashion Buzz: the MINI space at the Fortezza will host collections by a group of talented
international designers who work on a new concept of modernity in menswear. MAKE
Sala Alfa + Central Pavillion, Lower Floor
The section dedicated to creative interpretations of traditions and the face-off between craft
workmanship and the most diverse materials. Setting by Studio Design Monadi.
I PLAY
Cavaniglia
It features a crossover style that creatively bonds urban lifestyles with the tech clothes of real sports.
L'ALTRO UOMO
Arsenale + Cortile dell'Arsenale + Magazzino 07
The section that has always defined avant-garde styling at Pitti Uomo is getting a new look, but its
spirit is unchanged! Setting by Studio Design Caputo.
OPEN
Sala della Ronda B
The project that offers a sophisticated interpretation of new-generation, gender-blurring collections.
Setting by Storage Associati.
UNCONVENTIONAL
Archivi
Expression of a luxury underground culture, among a non-conformist approach and outstanding
materials, UNCONVENTIONAL presents an exclusive selection of international collections with a feisty
look, super-contemporary outfits and a strong genderless imprint. In a setting designed by Storage
Associati.
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EVERYDAY
BORN IN THE USA by Liberty Fairs
Archivi
Some of the best born-and-made in the USA brands to showcase a great mix that ranges from classic
styles to sportswear.
FUTURO MASCHILE
Sala delle Nazioni + Sala della Ronda
A concept lab pinpointing the most advanced looks in formal wear. It has always been one of the most
highly regarded sections at Pitti Uomo because of its acknowledged role as a manifesto of changes in
classic-contemporary menswear. TOUCH!
Arena Strozzi
The section which presents the most eclectic looks in contemporary men’s clothing, looks that
combine research and internationality.
THE CENTRAL PAVILLION
Central Pavillion
It is the heart of the fair and it throbs with the ongoing evolution of menswear and cross-pollinations in
design. The across-the-board offering is also enhanced by the Pop Up Stores.
JUST LIKE A MAN
Central Pavillion, Upper Floor
The masculine wardrobe interpreted in a new, very-refined, composite and high-end key. Setting by
Patricia Urquiola. EYE POP
Central Pavillion, Lower Floor
The special area dedicated to eyewear and produced by Pitti Immagine in cooperation with MIDO, the
key international trade event for eyewear. Setting by Alessandro Moradei. MY FACTORY
Lyceum
An extraordinary platform for promoting some of the liveliest creative workshops in the urban- and
sportswear fields. Setting by Oliviero Baldini.
e-PITTI.com Studios
Dogana, First Floor , Via Valfonda 25, Firenze
The Creative Hub of Pitti Immagine's online fairs. Discover how Pitti Uomo becomes digital. Special
Press Corner.
Opificio delle Pietre Dure and Pitti Immagine
Area Monumentale, Primo Piano, Sala Stampa
A meeting of Excellence: the Opificio delle Pietre Dure and Pitti Immagine and Today’s Fashions.
Esquire #TheNewStyle
Square of Cavaniglia
Esquire will be shooting portraits of attendees of Pitti Uomo 89 as part of the publication's
#TheNewStyle project.
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