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EVENTS CALENDAR
EVENTS CALENDAR|11-15 JANUARY 2016
MONDAY 11/01
OTHER EVENTS
10:00am1:00pm 3:30pm7:30pm
Boom! - Between Fashion and Light
Illum, Via Francesco Baracca 3/a, Firenze
On display clothes and their photostory inspired by 60's fashion.
10:00am8:00pm
Luxury Palace Firenze - L'Artigianato D'Autore
Palazzo Capponi, Lungarno Guicciardini, 1 50125 Firenze
Florentine and Italian excellences on display. 6:00pm12:00am
IED & La Rinascente
Palazzo de La Rinascente, Piazza della Repubblica, Firenze
Projection inspired by history of fashion and new generations. Creative project by The Fake Factory.
6:00pm-8:00pm
MVA Barbara Ricchi
Palazzo Capponi, Lungarno Guicciardini 1, Firenze
Artigianato d'autore. A collection of unique and precious pieces. Cocktail by invitation only.
from 8:00pm
Luisaviaroma Firenze4Ever
Manifattura Tabacchi, Via delle Cascine 33-35, Firenze
Tech Dreamers: technology that generates dreams. Gala Dinner and Party by invitation only.
TUESDAY 12/01
09:30am9:30pm
Save the Duck / IED
IED Florence, Via Bufalini 6 r, Firenze
On display Save The Duck down jackets created by IED students inspired by environmental awarness
and recycle.
10:00am1:00pm
Plinsky
Armeria, Ground Floor, Stand A3-5
Special guest at the stand BABY-K.
10:00am5:00pm
IED & The Bridge
IED Florence, Via Bufalini 6 r, Firenze
Workshop. 10:00am6:00pm
Stewart
Sala delle Nazioni, Stand 51
Nuvola Special Event. Limited Edition. Cocktail at the stand by invitation only.
10:30am
Pitti Immagine Uomo 89 Opening Ceremony
Palazzo Vecchio, Sala d'Arme, Piazza della Signoria 1, Firenze
Opening ceremony of Pitti Immagine Uomo 89.
Final 29/12/2015
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TUESDAY 12/01
11:45am
Alternative Set: Sastreria 91
Central Pavillion Square
Performance.
12:00pm
Caruso - The Good Italian II The Prince Goes to Milan
Central Pavillion, upper floor (in the smallest cinema of the world)
Caruso launches the worldwide preview of the second episode of The Good Italian. Showing by
invitation only.
12:00pm12:00am
Lost & Found Ria Dunn
Dogana, Via Valfonda 25, Firenze
Documentary film on the designer Ria Dunn directed by William Lacalmontie. Repeats every hour.
12:30pm
Doppiaa
Opificio delle Pietre Dure (Fortezza da Basso) - Aula Altamura
Generations of artists. Generations of style. Presentation of the FW2016-17 collection. By invitation
only.
2:00pm-3:30pm
Ernesto
Central Pavillion, Lower Floor, Stand P1
Ernesto for the bicentenary of Maria Luigia in Parma (1816-2016): chocolate welcome by invitation
only.
2:00pm-4:00pm
Superga
Armeria, Ground Floor, Stand 8
Special guest allo stand: Jack Guinness.
2:00pm-5:00pm
Happiness
Spazio Belfiore, Stand 2
Workshop about the culture of Mexican products, produced with agave.
2:30pm
Mauna Kea
Arena Strozzi, Stand A33
Presentation of the collaboration with Fiorentina Basket, with the participation of the players, coach
and the GM Antonio Fagotti.
3:00pm
Alternative Set: Norwegian Rain X Grenson Shoes Collaboration
Central Pavillion Square
Performance.
4:00pm
Peopleunbranded
Area Monumentale, First Floor, Meeting Room
A Made in Italy e-commerce project by Incom. Press preview by invitation only.
4:00pm-8:00pm
Nobis
Limonaia di Villa Vittoria, Piazza Adua 1, Firenze
Nobis will celebrate the launch of their 10th Anniversary Collection for Fall 2016. Cocktail by invitation
only.
Final 29/12/2015
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TUESDAY 12/01
4:30pm-7:30pm
Prince Tees
Area Monumentale, Sala delle Colonne
Sweet Dreams Brand Prince Tees presents the new collection of pajamas made in cashmere and
cotton. By invitation only.
5:00pm-7:00pm
Pitti Italics Federico Curradi
Dogana, Via Valfonda 25, Firenze
Fashion Presentation by invitation only.
6:00pm
North Sails. Engineered to Challenge
Gerard Loft, Via dei Pecori 36 r, Firenze
Come and toast with us to the new Fall/Winter '16 collection.
6:00pm-9:00pm
Roy Roger's and Moto Guzzi
Roy Roger's, Via Calimala 27, Firenze
Presentation of the new capsule collection and motorcycles exhibition. By invitation only.
6:30pm10:00pm
Colmar Originals
Teatro Opera di Firenze, Via Vittorio Gui 1, Firenze
The Future Generation. Presentation of a capsule collection created with Christian Pellizzari and
Comeforbreakfast. In collaboration with Vogue Talents.
7:00pm10:00pm
Goti
PNP A Piedi Nudi Nel Parco, Via del Proconsolo 1/N, Firenze
Alchemico Goti. Cocktail party.
7:30pm-9:30pm
Which Is Your Generation?
Giardino di Palazzo Corsini, Via della Scala 115, Firenze
MINI and Pitti Immagine, in collaboration with L'Uomo Vogue and GQ Italia. Cocktail party by invitation
only.
10:30pm
Paltò presents "Il Cappotto"
Cinema Teatro Odeon, Piazza Strozzi, Firenze
On the occasion of the presentation of the AI16/17 collection, party and Dj Set by Graziano della
Nebbia by invitation only.
from 10:30pm
Verba
Blue Velvet Club, Via Castello d'Altafronte 16r, Firenze
Cocktail party and dj set. By invitation only.
OTHER EVENTS
10:00am1:00pm 3:30pm7:30pm
Boom! - Between Fashion and Light
Illum, Via Francesco Baracca 3/a, Firenze
On display clothes and their photostory inspired by 60's fashion.
10:00am8:00pm
Luxury Palace Firenze - L'Artigianato D'Autore
Palazzo Capponi, Lungarno Guicciardini, 1 50125 Firenze
Florentine and Italian excellences on display. Final 29/12/2015
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OTHER EVENTS
10:00am9:00pm
Collezione Automobili Lamborghini
Grand Hotel Villa Medici, Via Il Prato 42, Firenze
Presentation of the FW 2016-17 collection. 10am-6pm press preview. 6pm-9pm cocktail by invitation
only.
11:00am10:00pm
Jewellery Selection
Museo Bellini/Magazzino n.5, Lungarno Soderini 3, Firenze
Temporary store dedicated to jewellery curated by Formal.Attire.
from 5:30pm
Distante Cashmere
Distante Cashmere, Via dell'Oriuolo 47/49r, Firenze
Presentation of the F/W2016-17 collections in the new boutique. Cocktail by invitation only.
from 6:00pm
Rifle and Designer Italian Shoes
Hotel Garibaldi Blu, Piazza Santa Maria Novella 21, Firenze
Presentation of the limited edition "Giulio Fratini". Cocktail party by invitation only.
6:00pm12:00am
IED & La Rinascente
Palazzo de La Rinascente, Piazza della Repubblica, Firenze
Projection inspired by history of fashion and new generations. Creative project by The Fake Factory.
6:00pm-8:00pm
Sara Lin
Sara Lin Pop Up Store, Via Tornabuoni 7r, Firenze
Sara Lin presents POP BAG, the modular bag in 1000 versions. Cocktail by invitation only.
6:00pm-9:00pm
Liu Jo Uomo
Liu Jo, Via Roma 24r, Firenze
Press meeting. Cocktail and dj set by invitation only.
6:00pm-9:00pm
Sandro Paris
Sandro Paris, Via Calimala 17/18r, Firenze
Presentation of the capsule collection tribute to David Bowie. By invitation only.
6:30pm-8:30pm
Bosideng
Colle Bereto, Piazza Strozzi 5, Firenze
Cocktail by invitation only.
7:00pm
Firenze made in Tuscany and Peopleunbranded
Relais Santa Croce, Via Ghibellina 87, Firenze
Presentation of the new edition of Firenze made in Tuscany in collaboration with the new online brand
Peopleunbranded. By invitation only.
WEDNESDAY 13/01
08:30am
The Sartorialist for Roy Roger's
Area Monumentale, First Floor, Meeting Room
Presentation of the new capsule collection created in collaboration with Scott Schuman. Press
conference by invitation only.
09:30am9:30pm
Save the Duck / IED
IED Florence, Via Bufalini 6 r, Firenze
On display Save The Duck down jackets created by IED students inspired by environmental awarness
and recycle.
Final 29/12/2015
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WEDNESDAY 13/01
10:00am5:00pm
IED & The Bridge
IED Florence, Via Bufalini 6 r, Firenze
Workshop. 10:00am6:00pm
Azzaro Paris
Central Pavillion, Ground Floor, Stand E10
Meet&Greet with press at the stand.
11:00am
Stance
Cavaniglia, Stand 33
Press meeting.
11:00am
e-PITTI.com and Nextatlas
Area Monumentale, First Floor, Meeting Room
Your Favorite Fashion Trend? So Last Year. Big Data for trend forecasts. Workshop.
11:00am1:00pm
Herschel
Cavaniglia, Stand 32
Press meeting.
11:00am1:00pm
Husky
Cortile Cavaniglia, Stand 2
Saverio Moschillo meets the press.
11:00am3:00pm
Patrizia Pepe
Costruzioni Lorenesi, Stand A2
Meeting with press and buyers by invitation only. Special guest: the testimonial of the FW2016
campaign.
11:30am12:30pm
La Martina
Padiglione delle Ghiaia, Stand 6
Presentation of the capsule collection created with Timothy Everest. By invitation only.
12:00pm
Brixton
Cavaniglia, Stand 34
Press meeting.
12:00pm
Two Women In The World - Two Man In The World
Magazzino 02, Stand 2
Vernissage with the artist Alfredo Rapetti.
12:30pm
Il Gentiluomo Senza Cappello
Meeting room, Area Monumentale, First Floor
Presentation of the book by Mario Dell'Oglio, with the participation of Beppe Angiolini and Simone
Marchetti. By invitation only.
12:30pm2:30pm
A. Testoni
Piazzale Ghiaia
Romantic taste at A. Testoni.
Final 29/12/2015
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WEDNESDAY 13/01
from 1:00pm
Antony Morato
Area Monumentale, Cannoniera
Presentation of the new advertising campaign #IAMWHOIAM. Light lunch to follow. By invitation only.
1:00pm
Tombolini
Central Pavillion, Lower Floor, Stand S2-6
Video Play Zero Gravity. Presentation and cocktail.
2:00pm
Alternative Set: Ulturale
Central Pavillion Square
Performance.
2:00pm-5:00pm
Happiness
Spazio Belfiore, Stand 2
Workshop about the culture of Mexican products, produced with agave.
2:30pm-6:00pm
The Latest Fashion Buzz
Piazzale della Ghiaia, MINI Lounge
Cocktail by invitation only.
3:00pm
Moreschi
Central Pavillion, Lower Floor, Stand Q2
Moreschi celebrates 70 years with an illustrated book and a special capsule collection. Presentation
and cocktail.
3:00pm
Happiness
Spazio Belfiore, Stand 2
Special guest at the stand: Andrea Pinna. Presentation of the new capsule collection LePerlediPinna
for Happiness.
3:00pm
Happiness
Spazio Belfiore, Stand 2
Special guest at the stand: Gianluca Vacchi. Presentation of the new capsule collection GV for
Happiness.
3:00pm
L.B.M. 1911
Central Pavillion, lower floor, Stand V5-9 - Z3-5
Special guests at the stand ACF Fiorentina football players, that will play a Subbuteo game vs
Subbuteo Club Firenze.
3:00pm
Smartness Lab
Sala della Guardia, Stand 18
Special guests at the stand Eugenio and Francesca (from Uomini e Donne tv show). Presentation of
the new capsule collection Smartness by Niccolò Pratesi.
3:00pm-6:00pm
Individual
Urban Panorama, Quinte Teatro
Polaradventure 90°N. Portraits and cocktail.
Final 29/12/2015
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WEDNESDAY 13/01
3:30pm
Doucal's
Central Pavillion, Lower Floor, Stand O-4
Presentation of the special project dedicated to Generation(s). In collaboration with IED.
4:00pm
Pitti Italics Vittorio Branchizio
Dogana, Via Valfonda 25, Firenze
Fashion show by invitation only.
4:00pm-6:00pm
Harris Tweed - Colour , Craftsmanship and Creativity
Central Pavillion, Upper Floor, Entrance
Please join representatives from the Harris Tweed Authority for some warm Scottish hospitality and to
learn more about this most unique and special industry.
5:30pm
The International Woolmark Prize
Villa Favard, Via Curtatone 1, Firenze
Menswear Final Fashion Show by invitation only.
6:30pm11:30pm
10x10 ANITALIANTHEORY and Proraso
Blues Barber, Via Cimabue 36, Firenze
Amore italiano a Firenze (Italian love in Florence). Alessandro Enriquez dscribes Italian love with his
FW16-17 collection and celebrates the special collaboration with Proraso. Cocktail party with live
music by invitation only.
7:00pm
Menswear Guest Designer Juun.J
Stazione Leopolda , Viale Fratelli Rosselli 5, Firenze
Fashion show by invitation only.
from 8:30pm
Pampaloni
Restaurant In Fabbrica, Via del Gelsomino 99, Firenze
Dinner "Trucchi Da Uomo". By invitation only.
10:00pm
Seletti Wears Toiletpaper Party
La Perla, Via Enrico Forlanini 164, Firenze
Party by invitation only.
OTHER EVENTS
10:00am1:00pm 3:30pm7:30pm
Boom! - Between Fashion and Light
Illum, Via Francesco Baracca 3/a, Firenze
On display clothes and their photostory inspired by 60's fashion.
10:00am8:00pm
Luxury Palace Firenze - L'Artigianato D'Autore
Palazzo Capponi, Lungarno Guicciardini, 1 50125 Firenze
Florentine and Italian excellences on display. 11:00am7:00pm
Jewellery Selection
Museo Bellini/Magazzino n.5, Lungarno Soderini 3, Firenze
Temporary store dedicated to jewellery curated by Formal.Attire.
Final 29/12/2015
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OTHER EVENTS
3:30pm-6:30pm
Mason's
Conventino of Four Seasons Hotel, Borgo Pinti 99, Firenze
Mason's brings us to a vip lounge of an ideal airport. Fashion show by invitation only.
5:00pm-6:30pm
eGiornalismo - New Journalism Frontiers
IED Florence, Via Bufalini 6 r, Firenze
Coordinate Salvatore Amura (IED Como). Introduction by Alessandro Colombo (IED Firenze).
Representative: Sara Maino (Vogue Talents) and lessandro Colombo. Participants: Marco Pratellesi
(l'Espresso) and Simone Marchetti(Repubblica.it). Conference.
6:00pm12:00am
IED & La Rinascente
Palazzo de La Rinascente, Piazza della Repubblica, Firenze
Projection inspired by history of fashion and new generations. Creative project by The Fake Factory.
6:00pm-9:00pm
Tommy Hilfiger
Tommy Hilfiger, Piazza degli Antinori 3d
Launch of the new campaign SS16. Cocktail by invitation only.
6:30pm
Matteo Basilè - Lumen et Umbra
Galleria ZetaEffe, Via Maggio 47r, Firenze
Exhibition opening. Open till February 29th 2016.
6:30pm-8:30pm
Le Stanze di Riccardo Campedelli
Riccardo Campedelli Showroom, Corso Italia 2, Firenze
New showroom opening.
6:30pm-8:30pm
Vicolo
Colle Bereto, Piazza Strozzi 5, Firenze
Cocktail and dj set by Ema Stokholma. By invitation only.
7:00pm10:00pm
Peter Non
PNP A Piedi Nudi nel Parco, Via del Proconsolo 1n, Firenze
Adaptation. Presentation of an artistic interactive installation based on kinetics. Live music by
Furtherset . By invitation only.
THURSDAY 14/01
09:30am9:30pm
Save the Duck / IED
IED Florence, Via Bufalini 6 r, Firenze
On display Save The Duck down jackets created by IED students inspired by environmental awarness
and recycle.
10:00am5:00pm
IED & The Bridge
IED Florence, Via Bufalini 6 r, Firenze
Workshop. 10:00am6:00pm
Azzaro Paris
Central Pavillion, Ground Floor, Stand E10
Meet&Greet with press at the stand.
11:00am1:00pm
Happy Socks
Lyceum, Ground Floor
Press meeting. Final 29/12/2015
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THURSDAY 14/01
11:00am1:00pm
Komono
Lyceum, Ground Floor
Press meeting.
1:00pm-6:00pm
The International Woolmark Prize
Costruzioni Lorenesi, First Floor, Room 13
Menswear Finalist Showroom. Walk in appointments welcome.
2:00pm-5:00pm
Happiness
Spazio Belfiore, Stand 2
Workshop about the culture of Mexican products, produced with agave.
2:30pm
Generation Africa
Dogana, Via Valfonda 25, Firenze
Fashion show by invitation only.
5:00pm-7:00pm
Womenswear Guest Designer Marco De Vincenzo
Teatro Niccolini, Via Ricasoli 3-5
Fashion Installation by invitation only.
7:00pm
Designer Project adidas Originals By White Mountaineering
Stazione Leopolda , Viale Fratelli Rosselli 5, Firenze
Fashion Presentation by invitation only.
OTHER EVENTS
10:00am1:00pm 3:30pm7:30pm
Boom! - Between Fashion and Light
Illum, Via Francesco Baracca 3/a, Firenze
On display clothes and their photostory inspired by 60's fashion.
10:00am8:00pm
Luxury Palace Firenze - L'Artigianato D'Autore
Palazzo Capponi, Lungarno Guicciardini, 1 50125 Firenze
Florentine and Italian excellences on display. 6:00pm12:00am
IED & La Rinascente
Palazzo de La Rinascente, Piazza della Repubblica, Firenze
Projection inspired by history of fashion and new generations. Creative project by The Fake Factory.
FRIDAY 15/01
9:00am12:00pm
The International Woolmark Prize
Costruzioni Lorenesi, First Floor, Room 13
Menswear Final Showroom. Walk in appointments welcome.
Final 29/12/2015
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OTHER EVENTS
10:00am1:00pm 3:30pm7:30pm
Boom! - Between Fashion and Light
Illum, Via Francesco Baracca 3/a, Firenze
On display clothes and their photostory inspired by 60's fashion.
10:00am8:00pm
Luxury Palace Firenze - L'Artigianato D'Autore
Palazzo Capponi, Lungarno Guicciardini, 1 50125 Firenze
Florentine and Italian excellences on display. 6:00pm12:00am
IED & La Rinascente
Palazzo de La Rinascente, Piazza della Repubblica, Firenze
Projection inspired by history of fashion and new generations. Creative project by The Fake Factory.
EVERYDAY
PITTI GENERATION(S)
It is the title-theme of the January fairs and it will talk about the simultaneous “coexistence” of
different generations in today’s fashions and styles. Pitti Generation(s) will take an ironic and
lighthearted look at an era in which age is more a state of mind than a date on a birth
certificate.Theme projects designed by Oliviero Baldini and featured at the Fortezza da Basso’s
strategic points. Pitti Generation(s) , is the inspiration for an exclusive capsule collection of timeless
items distributed by original temporary shops: a project produced in cooperation with the design brand
Seletti and Toiletpaper , Maurizio Cattelan and Pierpaolo Ferrari’s cult magazine. THE LATEST FASHION BUZZ e MINI
Piazzale della Ghiaia
MINI will be working with Pitti Immagine, L’Uomo Vogue,GQ Italia and LAGENTE to produce The
Latest Fashion Buzz: the MINI space at the Fortezza will host collections by a group of talented
international designers who work on a new concept of modernity in menswear. MAKE
Sala Alfa + Central Pavillion, Lower Floor
The section dedicated to creative interpretations of traditions and the face-off between craft
workmanship and the most diverse materials. Setting by Studio Design Monadi.
I PLAY
Padiglione Cavaniglia
It features a crossover style that creatively bonds urban lifestyles with the tech clothes of real sports.
L'ALTRO UOMO
Arsenale + Cortile dell'Arsenale + Magazzino 07
The section that has always defined avant-garde styling at Pitti Uomo is getting a new look, but its
spirit is unchanged! Setting by Studio Design Caputo.
OPEN
Sala della Ronda B
The project that offers a sophisticated interpretation of new-generation, gender-blurring collections.
Setting by Storage Associati.
UNCONVENTIONAL
Archivi
In a revamped setting at this edition, an exclusive selection of international brands that know how to
combine a non-conformist approach and outstanding materials in collections with a feisty look, supercontemporary outfits and a strong genderless imprint. Setting by Storage Associati.
Final 29/12/2015
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EVERYDAY
BORN IN THE USA by Liberty Fairs
Archivi
Some of the best born-and-made in the USA brands to showcase a great mix that ranges from classic
styles to sportswear.
FUTURO MASCHILE
Sala delle Nazioni + Sala della Ronda
A concept lab pinpointing the most advanced looks in formal wear. It has always been one of the most
highly regarded sections at Pitti Uomo because of its acknowledged role as a manifesto of changes in
classic-contemporary menswear. TOUCH!
Arena Strozzi
The section which presents the most eclectic looks in contemporary men’s clothing, looks that
combine research and internationality.
THE CENTRAL PAVILLION
Central Pavillion
It is the heart of the fair and it throbs with the ongoing evolution of menswear and cross-pollinations in
design. The across-the-board offering is also enhanced by the Pop Up Stores.
JUST LIKE A MAN
Central Pavillion, Upper Floor
The masculine wardrobe interpreted in a new, very-refined, composite and high-end key. Setting by
Patricia Urquiola. EYE POP
Central Pavillion, Lower Floor
The special area dedicated to eyewear and produced by Pitti Immagine in cooperation with MIDO, the
key international trade event for eyewear. Setting by Alessandro Moradei. MY FACTORY
Lyceum
An extraordinary platform for promoting some of the liveliest creative workshops in the urban- and
sportswear fields. Setting by Oliviero Baldini.
e-PITTI.com Studios
Dogana, First Floor , Via Valfonda 25, Firenze
The Creative Hub of Pitti Immagine's online fairs. Discover how Pitti Uomo becomes digital. Special
Press Corner.
Esquire #TheNewStyle
Square of Padiglione Cavaniglia
Esquire will be shooting portraits of attendees of Pitti Uomo 89 as part of the publication's
#TheNewStyle project.
Final 29/12/2015
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