To make note taking easier, follow these rules. If the words are in red, take down the information—test questions come from information in red. Anything in.

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Transcript To make note taking easier, follow these rules. If the words are in red, take down the information—test questions come from information in red. Anything in.

To make note taking easier,
follow these rules.
If the words are in red, take
down the information—test
questions come from information
in red.
Anything in blue is background or
extra information and you need NOT
take it down.
Here are a few more
rules for note taking.
Anything on the slide in
purple or green is material
from homework or that we
have previously studied. There is no
need to write it down unless you either
did not do the homework, of if you have
forgotten the previous lesson.
What is the empirical approach to
psychology?
Studies conducted by
careful observation
and scientifically-based
research.
Confirmation bias: uncritical
acceptance of hypotheses and theories that
support our way of thinking—people who pay
attention only to evidence that confirms their
beliefs and ignore contradictory evidence.
Psychologists are
People who have been trained to observe,
analyze and evaluate behavior
Experimental, teaching, applied
Three major reactions that psychologists study
are affect, cognition and behavior.
Affect: what the person feels
Cognition: what the person is thinking
Behavior: what the person will do
All right, you people, watch
this film clip from Indiana
Jones and the Temple of
Doom. When I stop the clip,
be able to describe Indy’s
affect, cognition and predict
what his future behavior will
be.
Experimental psychologists
Perform research to understand how
humans (and animals) operate physically
and psychologically.
Albert Bandura
Bobo Doll
Experiment
Philip Zimbardo
Stanford Prison
Experiment
Industrial/organizational psychologists
Employed by business firms or government
agencies; develop methods to boost production,
improve working conditions, train people, etc.
Sports psychologists
Work with athletes to help maximize
performance
Engineering psychologists
Work at the interface between people and
equipment
Educational psychologist
Deals with topics related to teaching children and
young adults, such as intelligence, problem
solving, and motivation.
Community psychologist
Works in mental health or
social welfare agency
operated by state or local
government or a private
agency.
Clinical Neuropsychologists or
Rehabilitation Psychologists
Ph.D. with education similar to clinical
psychologists; extensive education in
mechanisms & operation of the brain;
work with brain injury patients
Developmental psychologists
Study physical, emotional, cognitive and social
changes that occur throughout life
Clinical psychologists
Help people deal with personal problems;
therapists with Ph.D.; have completed a 3-4
year research-oriented program in psychology
plus an internship in psychotherapy and
psychological assessment; some
have a Psy.D: a Doctor of
Psychology
Dr. Phil McGraw is a clinical
psychologist
Counseling psychologists
usually work in schools or industrial firms,
advising and assisting people with problems of
everyday life. Must have a masters or Ph.D. in
counseling.
Psychiatry
A specialty of medicine. MD; prescribe
medication and conduct surgery (lobotomies)
Psychoanalyst—psychiatrist; training in
personality theory & techniques of Sigmund
Freud. Must be psychoanalyzed themselves
before practice
Plato and modern psychology
Quest for perfect knowledge
Delved into areas such as
cognition
First philosopher to study how
people gain knowledge
Aristotle
Theories of sensation,
perception, cognition,
memory, problem
solving and ethics
The Greeks
That’s me!
Learned through observation
Hippocrates (460-375 BC): the father of medicine
identified 4 personality
Galen (130-200 AD)
characteristics
Scientists whose work contributed to the founding
of psychology
Copernicus (1473-1543): sun, not earth,
center of universe. Observation key
element of his studies
Galileo Galilei
Experimentation through observation
17th century: dualism
The mind and the body are
separate and different.
Rene Descartes (1596-1650)
I’m
the
boss
!
disagreed: link between mind and
body—mind controlled body’s
movements, sensations, and
perceptions.
First formal study of
psychology:
Wilhelm Wundt—
Leipzig, GE, 1879
Structuralist: interested in basic elements of the
human experience
Method of introspection, or self-observation
In controlled laboratory situations, trained
subjects reported their thoughts—Wundt
tried to map out basic structure of thought
process
William James (1842-1890)
Father of American psychology
Functionalist—study how animals
and people adapt to environments
1890—Principles of Psychology
Thinking, feeling, learning, and remembering
serve one major function: to help us survive as
a species.
Focused on the functions of the conscious
mind and goals of behaviors
Gestalt Psychology
German psychologists: Max Wertheimer,
Wolfgang Kohler and Kurt Koffka, et al
Perception involves whole patterns—when you
see a chair, you see the WHOLE chair, rather
than separately noticing the seat, legs, etc. In
psych: how sensations are assembled into
perceptual experiences
Behaviorism
John B. Watson—
psychologists should concern
themselves with only the
observable facts of behavior.
Behavior is the result of
conditioning and occurs because
the appropriate stimulus is
present in the environment.
The Little Albert experiments.
Sigmund Freud
Austrian, 1856-1939
Focused on unconscious
mind
Biological urges in
conflict with social norms
and morality
Free association—patient said all that came to
mind not attempting to be logical. Freud
psychoanalyst—sat, listened, then interpreted
associations
The Necker Cube
Introspection
We add meaning
to our sensations
Metaphor for the
multiple
perspectives of
psychology
Sir Francis Galton
British; 19th century
Studied heredity and its
influence on abilities,
character and behavior
Hypothesis: greatness runs in families;
therefore genius is inherited
Did not consider exceptional environments/
socioeconomic advantages
Sir Francis Galton
Created forerunners of
modern intelligence and
personality tests
Inquiries into Human
Faculty and Its Development --the
first study of individual differences
Raised still-debated issue: is behavior
determined by heredity or environment?
Cognitive Psychology
Focus: how humans process, store, and use
information and how that information influences
our thinking, language, problem solving and
creativity. Behavior is influenced by a variety of
mental processes, including perceptions,
memories and expectations.
Jean Piaget, Noam Chomsky, Leon Festinger
Sigmund Freud
Also developed dream
analysis
Based on observations,
or case studies, developed a
comprehensive theory of
personality
Developed concept of
id, ego and super ego
Humanists
Reaction to behaviorist movement
Describes human nature as active and creative
rather than passively reacting to external stimuli.
Believe human mind is able to influence
and change the world in which it functions.
Abraham Maslow, Carl Rogers, Rollo May
Behaviorism
Ivan Pavlov
Russian; Nobel Prize 1904
“Pavlov’s Dogs”— conditioned
reflexes (or reactions) elicited
by a stimulus
Certain behavior can be the result of prior
experience, or certain acts or differences
among people are the result of learning.
Behaviorism
B. F. Skinner (1904-1990)
American; refined and
popularized behaviorism
Walden Two —Utopia in which conditioning,
through rewarding those who display
“desirable” behavior rules every conceivable
facet of life.
Behaviorism
B. F. Skinner (1904-1990)
Practical uses of Skinner’s
theories (conditioning) in
today’s society:
Toilet-training
of children
Weight control
Stopping smoking
Behaviorism
B. F. Skinner (1904-1990)
Reinforcement—controlled
reward and punishment—
popular in education.
Skinner’s teaching
machine was the
forerunner of
modern computerbased instruction.
Dr. Benson here. Look!
I’m so smart that I’m an
expert on all the various
schools of thought in
psychology. So I use the
approach that works best
for each patient. They
call me an eclectic
psychologist. I’m so
smart!