Citizen-Centric Social Innovation Platforms Enabled by the Internet 2nd FIA Research Roadmapping workshop Nuria de Lama Brussels, 25th June 2012
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Citizen-Centric Social Innovation Platforms Enabled by the Internet 2nd FIA Research Roadmapping workshop Nuria de Lama Brussels, 25th June 2012 SMART CITIES WG ES.INTERNET Born October 2011 Holistic view of Smart Cities DB Spanish Smart Cities Members: Academia Citizens Companies Public Administration SPANISH SMART CITIES 14 cities identified as Smart Cities Definition of Smart Cities based on 2 pillars: Citizens- final beneficiaries Intensive use of ICT Two convictions: Technologies can improve the citizens’ quality of life Citizens must be aware of it!!!! DESTINATION HUB NEW SECTOR BASIS Future internet Smart Cities TREND Smart Tourism DESTINATION HUB NEW PARADIGM TOURISM AS A NEW CHALLENGE • tourism represents nowadays 5% of the European GDP Economic and • provides 6% of employment • with more than 2 million companies in Europe business interests Societal interests Technical challenges • due to the fact that any action on tourist destinations will affect directly both citizens living in this area AND tourists visiting it • since tourism is a complex, geographically bounded and culturally diverse sector in which future internet technologies have an obvious stakeholder and can be spread along all the value chain Platja de Palma Destination AXIS Comprehensive revalorization of the urban system Innovative and leader tourist positioning (business) Adjustment to the climate change Improvement of life conditions for residents and workers (user-centric) A digital space for everybody Cutback of the local and global ecological charge Towards a new governance for the change CITIZENS’ INVOLVEMENT- SOCIAL INNOVATION Territorial and sectorial meetings Agreements Social Networks Media Communication CITIZENS’ INVOLVEMENT- SOCIAL INNOVATION UPV- LabHuman. Neuromarketing techniques Citizen participation SC know what citizens want FI based technologies SC develop products/services for citizens Smarter City SC achieve (measure & improve) citizen satisfaction DESTINATION HUB Holistic Concept Sum up (energy + transport + health + security + …) City as a Whole System of Systems: common platform cloud based Citizen Involvement and Participation Key success factor Smart Destinations: Addressing European Mobility and Multiculturalism through the FI On the one hand, the growing trend of a healthier and wealthier ageing population with plenty of free time to travel demand new services focused on providing easily accessible and natural interactions in non usual environments On the other hand, the integration of temporal labor travelers of different statuses, cultures and ethnicities must also be taken into account when rethinking the Future Internet and all its potential travel and tourism applications. A new way to create, promote and consume services should be considered as part of the concept of online human centric services, including challenges of short-time visitors. FROM SMART CITIES TO SMART DESTINATIONS Future Internet services, fully inclusive and accessible by non-usual residents (i.e. travelers) anytime anywhere Multicultural integration for visitors in non familiar destinations Overcoming geographical barriers to mobility and achievement of particular tourism related purposes THANK YOU VERY MUCH!!! Dolores Ordóñez: Prodigy Consultores Carlos Lamsfus: CICTOURGUNE Irene López de Vallejo: Tekniker Nuria de Lama: Atos [email protected] www.prodigyconsultores.com