Transcript The Accession of the EC to the Madrid Protocol The Business Perspective Consequences for Trademark Filing Strategies.

The Accession of the EC to the Madrid Protocol
The Business Perspective
Consequences for
Trademark Filing
Strategies
The Accession ot the EC to the Madrid Protocol
Arla Foods – Key Information






Danish and Swedish dairy company
a co-operative owned by 7.200 Swedish and 8.300
Danish milk producers
7,1 billion kg milk
turnover of about 5,1 billion Euro
direct presence in 22 countries
Arla Foods' objective is to be the consumers'
and the costumers’ preferred dairy group
The Accession ot the EC to the Madrid Protocol
Denmark
The Accession ot the EC to the Madrid Protocol
Sweden
The Accession ot the EC to the Madrid Protocol
United Kingdom
The Accession ot the EC to the Madrid Protocol
Germany
The Accession ot the EC to the Madrid Protocol
Saudi Arabia
The Accession ot the EC to the Madrid Protocol
Dominican Republic
The Accession ot the EC to the Madrid Protocol
Filing Strategy



most new trademarks will initially be launched in a
limited number of countries, typically DK, SE, UK and
DE
most trademarks will not be used on a worldwide
scale
individual filing strategies
The Accession ot the EC to the Madrid Protocol
Filing Strategy in the EU before 1/10/04





main markets: DK, SE, UK, DE
CTM obvious choice
only searches in markets for immediate sale
Protocol obvious choice for suggestive trademarks
CTM for more distinctive trademarks
The Accession ot the EC to the Madrid Protocol
Filing Strategy in the EU after 1/10/04

home registration in Denmark
Protocol designating EU
rely on the opting-back
what happened to the fee??

replacements



The Accession ot the EC to the Madrid Protocol
Future Opportunities
Madrid Union
(77 Members)
Agreement only 11
Protocol only 21
Agreement and Protocol 45
(Including EC)