Transcript SEMINAR ON INTELLECTUAL PROPERTY AND CREATIVE SMALL AND MEDIUM-SIZED ENTERPRISES IN DIGITAL ENVIRONMENT Geneva, May 20-22, 2008 WIPO Creative Industries Agenda Christopher Kalanje, Counsellor, Creative Industries.

SEMINAR ON INTELLECTUAL
PROPERTY AND CREATIVE SMALL
AND MEDIUM-SIZED ENTERPRISES
IN DIGITAL ENVIRONMENT
Geneva, May 20-22, 2008
WIPO Creative Industries Agenda
Christopher Kalanje, Counsellor, Creative Industries Division,
WIPO
May 22, 2008
The Roadmap
• Defining Creative Industries
• Importance of Creative Industries
• WIPO Creative Industries Agenda
Defining Creative Industries
From Cultural to Creative Industries
- 1944 Coining of the term cultural
industry (critique to mass production
of cultural products)
- 1970s and 1980s. A positive view
different from Adorno & Horkheimer.
- UNESCO work on cultural industries
- 1990s-current. Wide use of term
creative industries
Defining Creative Industries contd.
• Late 1990s UK department for culture,
media and sports (DCMS) established
creative industries unit and task force
– UK definition “those industries that have their
origin in individual creativity, skill and talent and
which have a potential for wealth and job creation
through the generation and exploitation of
intellectual property”*
* Creative industries mapping document 2001
Defining Creative Industries contd.
Creative Industries
- Relatively new
- Closely linked to cultural
industries. Sometimes
used interchangeably
- Broader than cultural
industries.Goes beyond
• performing arts and
• handicrafts
Defining Creative Industries contd.
UK Creative Industries
Advertising; Architecture;
Art and Antiques Market;
Crafts; Design;
Designer Fashion;
Film & Video;
Interactive Leisure Software;
Music; Performing Arts;
Publishing;
Software and
Computer Services;
Television & Radio
Defining Creative Industries contd.
- Australia
Creative Industries
Definitions
-
Austria
Hong Kong
New Zealand
Singapore
USA
Defining Creative Industries contd.
• IP approach to defining creative industries
– Focus is on copyright-based industries
• Copyright is a well defined concept
– Hence facilitate the categorization
– Facilitates identification of boundary and scope
• Creative industries are those involved directly
or indirectly in the creation, Manufacturing,
production, broadcast and distribution of
copyright works
Defining Creative Industries contd.
• Copyright-based industries
– Core copyright industries
• Main activity is the production/distribution of
copyright materials (e.g.. Press & literature;
Music; Software & databases, Visual and
graphic arts e.t.c.)
– Interdependent copyright industries
• Facilitate the creation, production and/or use of
works (e.g. TV sets; Computers & equipment;
Musical instruments e.t.c.)
Defining Creative Industries contd.
– Partial copyright industries
• A portion of activities is related to copyright
(e.g. Apparel, textiles & footwear; Jewellery &
coins; Furniture e.t.c.)
– Non-dedicated support industries
• Induced impact, measure spill over effects (e.g.
General transportation; General wholesale &
retailing e.t.c.)
Defining Creative Industries contd.
• Characteristics of CIs
– Demand side
• Price inelastic and income elastic
• Consumption patterns- unpredictable, quality
consideration, focus on superstars
• Demand on local products- often insufficient
– The supply side
• High fixed costs for creation/ low marginal cost
of delivery
• Low entry barriers
Importance of Creative Industries
• Cultural and social force for society
– Empower people
– Values individual creativity and diversity
• Fuels creative capital and creative workers
– Changing role of author, creator, artist
– New approaches to businesses
Importance of Creative Industries
contd.
• Economic multipliers ‘ripple-effect’
– Support urban regeneration
– Creates employment
• Industry cluster
– New high-growth sector (accounts for large
share of nation’s GDP)
– Entry to global markets
WIPO Creative Industries Agenda
• Shift in demand from member-states
• WIPO focus on the central role of IP as an
important tool for social development,
economic growth and wealth creation
• Need to have a broadly accepted
categorization of creative industries
WIPO Creative Industries Agenda
contd.
• Identification of
creative industries
Measuring econ.
Contribution of CIs
•Basis for policy options
• Comparability across
sectors and countries
• An indicator of
competitiveness
WIPO Creative Industries Agenda
contd.
•
Publications
–
–
–
–
–
–
Managing Intellectual Property in the Book Publishing
Industry
Managing Creative Enterprises
Rights, Camera Action: IP Rights and the Film-Making
Process
How to Make Living from Music
Managing Intellectual Property Assets in the World of
Design
Publication on Econometric Model for Measuring
Copyright Piracy
WIPO Creative Industries Agenda
contd.
• Other activities
– Publication on creative industries business
best practices (China, Georgia, Jordan,
Nigeria, South Africa, Thailand, Uruguay)
– Sector based training
– Web based information
– Bilateral and multilateral cooperation
WIPO Creative Industries Agenda
contd.
• Study on Intellectual Property Issues in
the Advertising Industry
• Study on Economic, Social and Cultural
Impact of IP in Creative Industries
• Review of Guide on Surveying the
Economic Contribution of the CopyrightBased Industries
WIPO Creative Industries
Agenda contd.
• Conclusions
– The concept of “creative industries” has
evolved through time
– There is still an ongoing debate on the
definition and size
– Understanding the economic contribution of
creative industries provide space for policy
option
– WIPO’s Creative Industries Agenda is evolving
around issues requested by member states
Finally