Transcript United Way & Any Company Campaign Captain’s Training Month ##, 200# Congratulations! Congratulations on being selected as a Campaign Captain! Campaign Captains are often selected because they.

United Way &
Any Company
Campaign Captain’s
Training
Month ##, 200#
Congratulations!
Congratulations on being selected as a
Campaign Captain!
Campaign Captains are often selected because they are the
leaders, motivators and rising stars of a company.
Your role as a Campaign Captain is very important to us.
We rely on dedicated people like yourself to help raise awareness
about the important work that United Way does.
When we reach out a hand to one, we influence the condition of
all. That’s what it means to LIVE UNITED.
Your Role as a Campaign Captain
Increase Awareness
Increase awareness
Use your local United Way to help your colleagues understand the critical issues
that face our community why their support is so important.
– Employee briefings. Invite your local United Way representative to speak
to your team about United Way and how we advance the common good.
– Lunch n’ Learns. Use this time to help employees understand how they
can get involved with United Way. A local United Way can be on hand to
deliver a presentation, answer questions and speak about the importance
of volunteer and advocacy activities.
– Webinars. Communicating to a wide-spread audience can be difficult, but
webinars make it easy and fun! Encourage people to leave comments
about how they LIVE UNITED, vote on volunteer activities that they find
valuable and sign-up to be photographed in a LIVE UNITED t-shirt.
Incentives such as snacks, lunch or raffle tickets help drive attendance to events.
Your Role as a Campaign Captain
Encourage Employee Engagement
Encourage employee engagement
You can build teamwork and morale by developing a community of
investors within your company that want to make the tri-state area a
better place to live and work.
– Volunteer opportunities. Arrange for your team to read to
children, stock food pantries, work at a soup kitchen or collect
items for a shelter. There are so many opportunities for you to
make a difference.
– Skills-based volunteer activities. Offer skills-based activities to
employees to provide help to their local United Way. Contact your
local United Way representative to find out what skills are most
needed (IT, marketing, accounting, HR, etc.).
– Affinity groups. United Way offers opportunities for your
colleagues to join a larger philanthropic community that works to
solve community problems. Contact your local United Way
representative to find out more.
Your Local United Way Can Help!
Your local United Way representative is a great resource who is here to
help you:
• Arrange team-building activities like volunteer opportunities and
advocacy activities.
• Secure community leaders to speak to your colleagues about how
your support can make a difference.
• Find statistics about the issues in your community.
• Provide brochures, posters, videos to encourage employee
engagement.
Local United Way Contact
Name
Phone
Email
www.liveunitedtristate.org
United Way and the Tri-State Area
Working in your community
United Way works to improve life in the tri-state area so that
everyone receives a quality education that leads to a stable job,
earns enough income to support a family through retirement and
maintains good health.
When you give to United Way, your gift stays in the tri-state area to
address and solve local problems and create opportunities for a
better life for all.
It takes the whole community, working together to achieve results.
United Way and the Tri-State Area
How we work
United Way and the Tri-State Area
LIVE UNITED
• The workplace campaign is the easiest and most powerful
way to invest in our community.
• You can make change happen with your voice by getting
informed, educating your friends and showing your passion
about local issues.
• As a volunteer, you make a direct, hands-on contribution to
your community.
Community Impact
EDUCATION
Did you know?
•
•
•
25% of teenagers will not
graduate on time.
Almost half of America’s
kindergarteners are behind by
two years.
Only 33% of fourth-graders
read at the “proficient” level.
You can LIVE UNITED by
supporting these initiatives:
•
Promoting School Success
–
•
Increases availability and
access to high-quality earlychildhood care.
Keeping Kids on Track
–
Gives students access to
after-school programs that
keep them engaged and
prepare them to succeed.
Community Impact
INCOME
Did you know?
•
•
•
1 in 4 working parents don’t
earn enough to cover basic
living expenses.
More than 33% of lowerincome working families
spend more than 40% of their
income on housing.
63% of lower-income families
have less than $300 in
savings – the amount needed
for a typical emergency.
You can LIVE UNITED by
supporting these initiatives:
•
Financial Stability
Partnership
–
•
Helps families increase
income, build savings and
gain and sustain assets.
Housing for All
–
Gives families the ability to
access and maintain
affordable housing.
Community Impact
HEALTH
Did you know?
•
•
•
12% of children are uninsured
and do not have access to
basic healthcare.
Only 1 in 3 Americans can be
considered healthy and
avoiding risky behavior (i.e.
poor health, smoking, obesity,
high blood pressure, etc.).
1 in 12 babies are born at a
low birth weight .
You can LIVE UNITED by
supporting these initiatives:
•
Healthy Start for Kids
–
•
Increases availability and
access to high-quality
healthcare for children.
Healthy Living
–
Improves the health of all
citizens by reducing obesity in
adults and children, increasing
access to healthcare and
improving our environment.
Your Role as a Campaign Captain
Tools at your fingertips to inspire action
Resources for you and your colleagues:
• United Way general brochure. Provides information on United
Way and the work we do throughout the region.
• United Way Leadership Givers brochure. Offers information
and describes benefits to those who can make an annual gift of
$1,500 or more to United Way.
• Pledge form or pledge internet site. Enables employees to
easily make a contribution to United Way.
• Posters and videos. Hang posters and play the United Way
videos for your employees.
• United Way Store. Go to unitedwaystore.com for great ideas you
can use to thank your team.
Your Role as a Campaign Captain
Giving to United Way
Contributions to United Way are important investments in the
community.
Donors can allocate their gift in two ways:
• To United Way. When donors give to United Way, their gift will be
distributed throughout the tri-state area and will change lives for
the better.
• To a United Way impact fund. Donors can specify that they want
to target their gift to United Way Education, Income or Health
initiatives.
Donors can see how their donation makes a difference by visiting
liveunitedtristate.org and signing up for United Way eUpdates.
Your Role as a Campaign Captain
Employee engagement: Give. Advocate. Volunteer.
Your involvement with United Way will make a difference; we
invite you to LIVE UNITED and be a part of the change.
• Read our Steps to Success in the following slides for more
information on employee giving.
• Employees can advocate for issues that they care about.
Advocacy occurs as people speak out to educate others, gather
support and affect change.
• United Way offers a variety of volunteer programs designed for
busy working adults, youth and retirees. Organize volunteer
opportunities for your colleagues or invite them to visit
liveunitedtristate.org.
Steps to Success
Pre-Campaign
Be Prepared
• Learn about United Way’s mission and initiatives by
attending Captains’ meetings and at liveunitedtristate.org.
• Work with your Campaign Leader to create goals for your
area.
• Connect with your local United Way representative to
organize activities, arrange for speakers and get materials.
• Photograph senior management in LIVE UNITED t-shirts to
use when promoting the United Way campaign.
Steps to Success
Pre-Campaign
Build Enthusiasm
• Hang posters and balloons throughout the office.
• Arrange a United Way Volunteer project with your team.
• Encourage employees to attend a kickoff meeting or event to
learn about United Way and the issues that face the community in
which you work.
• Post a schedule of activities and incentives for employees (like
casual Fridays for donors).
• Photograph your team in LIVE UNITED t-shirts and hold a
competition for “the new face of United Way.” Send best photos
to your local United Way representative.
• Organize networking and social activities to build teamwork and
morale.
Steps to Success
During the Campaign
Make the ask
Emails and packet drop-offs are great, but they are just the
beginning; truly successful campaigns require a personal
touch. Here is your chance to be creative and get to know your
colleagues!
• Distribute brochures and pledge forms to your department. Give
the Leadership Giving guide to those who may make a gift of
$1,500 or more.
• Meet one-to-one with co-workers to talk about United Way.
• Encourage new employees to give and past donors to increase
their gift by $10, $25, $50, or more. Every dollar makes a
difference!
• Lead by example – referencing your own contribution helps make
the case.
• Communicate the goals that you have set for the department.
• Do not be afraid to re-approach co-workers who haven’t given
yet.
Steps to Success
Post-Campaign
Say “Thank You!”
• Send an e-mail, letter or handwritten note to donors – it is
always appreciated.
• An inexpensive breakfast (coffee & donuts) is a great way
to thank your co-workers.
• Encourage people to receive year-round eUpdates at
liveunitedtristate.org to keep track of the impact of their
donation.
FAQs
What exactly does United Way do?
• United Way works to identify and solve the most critical issues facing our community. We
assess community needs, mobilize partners and resources, implement strategies and
measure results.
Why should I give to United Way rather than to a specific nonprofit agency?
• Every dollar you give to United Way funds initiatives that are evaluated and measured,
assuring that your investment makes the greatest possible impact.
How is the money I give to United Way invested?
• Donations to United Way fund initiatives that improve the Education, Income and Health of our
communities. You can choose to target your own investment to one of these initiatives.
How do I know that United Way is efficient with my donation?
• United Way’s overhead costs in the region range from 10 to 18%, which compares favorably
with other charities across the nation. United Way leverages funds raised with funding from
foundations and government agencies to maximize impact.
If someone I know needs help, where do I turn?
• Residents of New Jersey, Connecticut and parts of New York can dial 2-1-1 to be connected to
a specialist who can provide assistance. Residents of New York City should dial 3-1-1 for this
service. All calls are confidential.
Where can I find more information about United Way?
• Visit our website, www.liveunitedtristate.org for more information.
Sources
Education
•
25% of teenagers will not graduate on time. Source: National Assessment of Educational Progress
•
Almost half of America’s kindergarteners are behind by two years. Source: National Center for Education
Statistics
•
Only 33% of fourth-graders read at the “proficient” level. Source: National Center for Education Statistics
Income
•
1 in 4 working parents don’t earn enough to cover basic living expenses. Source: Population Reference
Bureau calculation of data from the American Community Survey
•
More than 33% of lower-income working families spend more than 40% of their income on housing. Source:
Population Reference Bureau calculation of data from the American Community Survey
•
63% of lower-income families have less than $300 in savings – the amount needed for a typical emergency.
Source: Bureau of Labor Statistics
Health
•
12% of children are uninsured and do not have access to basic healthcare. Source: U.S. Census Bureau
•
Only 1 in 3 Americans are healthy and avoid risky behaviors (i.e. poor health, smoking, obesity and high blood
pressure). Source: Centers for Disease Control and Prevention.
•
1 in 12 babies are born at a low birth weight. Source: National Center for Health Statistics
Thanks for your
support!
Account Manager
Phone
Email