Funding Strategies for Community Level Organizations Environment • Most competition ever at all levels - 5,000 licensed charities in NC - Church based preschool raising $ - UNC at Chapel Hill.
Download ReportTranscript Funding Strategies for Community Level Organizations Environment • Most competition ever at all levels - 5,000 licensed charities in NC - Church based preschool raising $ - UNC at Chapel Hill.
Funding Strategies for Community Level Organizations Environment • Most competition ever at all levels - 5,000 licensed charities in NC - Church based preschool raising $ - UNC at Chapel Hill 4 Billion dollar campaign • Worst economic situation in many years Environment, cont. • Traditional sources such as United Ways under significant pressure • Many corporations are focusing on funding issues/areas that help strengthen their brand • Generational changes in charitable behavior • Technology – On-line giving Keys for Success Donor Relationship Management 1. Do you know your donors? 2. Do your donors still perceive you as valuable? 3. Do you have a competitive advantage? 4. Can you deliver more to our community? 5. Do you have strengths that can be leveraged? Segmentation • Identification and treatment of donors and prospects based on demographic or psychographic similarities • Designed to generally understand and identify characteristics of donors • Can be as simple or complex as you can imagine • Predicated on the idea that all customers and prospects aren’t created equal Leadership • Who do you involve? • What do you ask from your volunteers? • How strategic is your approach? • How do you recognize your leadership? Plaques are nice - you can do better! Agenda for Lasting Change Supporting Health Community Goals: ✓ Prevention: ___ children in priority and underserved populations engaged in healthy behaviors ✓ Access: Increase access to primary health services for ___ persons in priority populations Moving from “one size fits all” transactions to personalized Creating Lifelong Relationships relationships Engage in year-round interactions Relationship with Local United Ways ■ ■ ■ ■ Know your funder! Volunteer! Conduct a United Way Campaign! Fund “Points of Convergence” - Google story ■ Outputs – outcomes – Impact! ■ Relationships Matter! What United Way Does Advancing the Common Good Creating the opportunities for a good life for all by focusing on: Education Income Health Helping children & youth achieve their potential Promoting financial stability & independence Improving people’s health Community and Volunteer Engagement 2-1-1 Inclusion Community Investment Public Policy Resource Generation Partnerships Donor Relationships How United Way Works – The Standards of Excellence Next Steps Review – Volunteer involvement, recruitment, and recognition. Do you have the right people involved? Review – Organizational materials and website. Do they convey the right message? Develop and/or Review – Strategic direction/plan – Is it taking you where you need to go? Steal, Copy, Plagiarize the best thinking, products and ideas from other local Healthy Carolinians organizations! There are no entitlements! Thank you! Questions? Issues? Concerns?