Transcript Successful Chapter Programming Volunteer Leaders Webcast Series August 22, 2013 Sherry Johnson, SPHR Field Services Director – Southwest Central Region.

Successful Chapter
Programming
Volunteer Leaders Webcast Series
August 22, 2013
Sherry Johnson, SPHR
Field Services Director – Southwest Central Region
Today’s Presenters
Successful Chapter Programming
Sherry Johnson, SPHR
SHRM Field Services Director
Southwest Central Region
Cathleen Hoffmann, SPHR, MBA
Arkansas SHRM State Conference Committee Chair;
and, Northwest Arkansas SHRM (NOARK) Director of
Programs
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Today’s Agenda
Successful Chapter Programming
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Strategic Planning
Where to Find Speakers
Challenges
How to Decide on Topics
Core HR Topics
Measuring Success
Program Topic Analysis
SHRM Resources
Best Practices – Case Study
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Strategic Planning
Program Planning, Marketing & Branding
• SWOT Analysis
– Marketing Plan Objectives
• Raise awareness in the business community
• Increase membership
• Increase participation and engagement of membership
• Branding
– Change your logo by adding a tagline
– Develop Ad Campaign
– Dedicate financial resources to advertising
• Program Objectives
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To provide HRCI Credit pre-approved
To increase Networking opportunities
Use CORE HR topics
Hire engaging speakers
Ensure a comfortable environment
Develop Career Emphasis Groups
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Where to Find Speakers
Successful Chapter Programming
• Referrals from membership
• Referrals from other SHRM chapters
– Network with other chapters
• Use speakers from other SHRM affiliate conferences and events
– National, Regional, State, Local
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Referrals from other non-profit organizations
Government agencies
Well-known local professionals
Let them come to you – How?
– Law Firms, Consulting Companies, etc.
• Special Interest Groups (SIGs) and Core Emphasis Groups (CEGs)
• SHRM Speakers Bureau
• SHRM Chapter Speaker List
– Speakers, Available Topics, Locations, Fees
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Challenges
Successful Chapter Programming
• Appealing to various backgrounds and levels of
technical HR experience
• Keeping it interesting & relevant
• Scheduling conflicts
• Overcoming a poorly received speaker
• Speakers making a sales pitch
• Cost of higher quality speakers
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How to Decide on Topics
Successful Chapter Programming
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Member surveys
Evaluations
Board recommendations
Legal updates
HR hot topics, relevance
SHRM HR Magazine; publications
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Core HR Topics
Successful Chapter Programming
• Compensation & Benefits
• State Salary Survey
• 401k
• Employee Relations
• Generational Differences
• Hiring & Staffing
• The Art of Effective Interviewing
• Transition
• Networking
• Ethics
• Ethical Decision Making in Organizations
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Measuring Success
Successful Chapter Programming
• Evaluations for each session
– Track evaluations and look for trends
• Survey those in attendance
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Satisfaction with the Event
Atmosphere
Food
Environment
Suggestions
Recommendation of SHRM Memphis events
• Ask attendees
– Some will not complete evaluations
• Number of attendees
– Track attendance to determine average and look for trends
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Program Topic Analysis
Successful Chapter Programming
Results . . .
• Members like:
• Legal Updates
• Diversity & Inclusion
• Hot Topics in HR:
• Employee Engagement in this Economy
– Work-Life Balance
• Succession Management
– Talent Management, Skills Gaps,
Aging Workforce, etc.
• Positive Thinking in the Workplace
• Suggested topics:
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Healthcare Reform
Immigration
USERRA
HR: A Strategic Change Agent
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SHRM Resources
www.shrm.org/vlrc
Successful Chapter Programming
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SHRM Resources
Successful Chapter Programming
SHRM Presentations for Chapter and State Council Use
Do you need a presentation for a chapter meeting?
These PowerPoint presentations and scripts were developed for chapters and state
councils to use when they have a need for programming but do not have a speaker. A
brief description of the presentations is also available for you to submit the program to
HRCI for re-certification credit.
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SHRM: Your Career Partner (PowerPoint presentation)
SHRM: Your Career Partner (Script)
New! HR Scenario Planning: Key Tool for Managing Economic Uncertainty
New! Business Ethics for HR Professionals
Click here to access these presentations: Presentation for Chapters and State Councils
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SHRM Resources
Successful Chapter Programming
SHRM Foundation DVD Series
Through interviews with top executives, these educational DVDs present
real-world case studies of strategic HR in action.
These videos are ideal for use in SHRM chapter programs. Use the
companion discussion guides and PowerPoint presentations to create highimpact presentations for professional development or classroom use.
SHRM Foundation DVDs are used in more than 400 universities in 43
countries.
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SHRM Resources
Successful Chapter Programming
SHRM Speakers Bureau
Members of the SHRM Staff may be available to speak on the following topics:
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HR Governmental Update - (please specify from the options listed below):
HR Public Policy: The 113th Congress and the Second-Term Obama Administration
HR Regulatory and Judicial Outlook for the Obama Administration
HR State Public Policy Outlook
SHRM Advocacy Team: Shaping HR Public Policy
Global HR: Strategies for a Flatter World
Best Practices in Talent Management Strategy
The Business Case: Why Diversity and Inclusion are Good for Business
The Future of HR: What's Next for the Profession?
Making Sense Of Social Media As A Tool For Hr Professionals.
Workplace Flexibility: The Next Imperative For Business Success And HR Leadership
The HR Professional Competency Model: A Roadmap for Success
Energize and Engage: How Inclusion Supercharges Employee Satisfaction and Performance
Avoiding the Boomer Drain: HR Strategies and Best Practices
New! When 9 to 5 Goes Bust: Making Workflex a Reality in Your Organization
We attempt to fulfill as many speaking invitations as is feasible. To ensure we have adequate information for
making scheduling decisions, please complete the online request form at
http://apps.shrm.org/speakers/speakers_form.asp
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SHRM Advocacy Team Initiative
2010-2014 Target States
2010
2011
2012
2013
2014
1
Alabama
Delaware
Colorado
Alaska
Hawaii
2
Arkansas
Illinois
Connecticut
Arizona
Kentucky
3
Florida
Nevada
Georgia
Louisiana
Massachusetts
4
Kansas
New Mexico
Idaho
Michigan
Mississippi
5
Maine
Ohio
Indiana
Minnesota
Missouri
6
Nebraska
Oregon
Iowa
Montana
New Jersey
7
New York
Pennsylvania
Maryland
New
Hampshire
North Dakota
8
Rhode Island
Texas
Oklahoma
North Carolina
South Dakota
9
Washington
Virginia
Tennessee
South Carolina
Utah
10
Wisconsin
West Virginia
Wyoming
Vermont
SHRM ADVOCACY TEAM:
SHAPING HR PUBLIC POLICY
As an HR Professional, you are uniquely
positioned to shape the development of
federal and state workplace laws and
regulations. This presentation takes you
through the basic steps of becoming
involved in the public policy process; best
practices for contacting, meeting, and
building lasting relationships with elected
officials and their staffs; and effective
ways to communicating the HR
professional's perspective on key
workplace issues. You will also learn
about the initiative SHRM has launched to
create a nationwide member advocacy
network of HR Advocates, collectively
known as the Advocacy Team, or ATeam.
Chatrane Birbal
Senior Member Advocacy
Specialist
[email protected]
703-535-7476 (W)
www.shrm.org/advocacy
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California
California
California
California
California
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SHRM Workplace Flexibility Initiative
2012-2014 Target States
Presentation
Presentation 2
1
When
9 to 5 Goes
Bust:
WORKPLACE
FLEXIBILITY:
Making
Workflex
a Reality
THE NEXT
IMPERATIVE
FORinBUSINESS
Your
Organization
SUCCESS
AND HR LEADERSHIP
You might flexibility
be convinced
the value
of
Workplace
has of
become
a key
workplace
flexibility,
but howthe
cantalents
you make
business strategy
to leverage
and
it work
in your
organization?
In this
skills
of today’s
increasingly
diverse, aging,
and
presentation, you workforce.
will hear award-winning
multi-generational
In this session,
you
will learnpractical
how flexible
strategies,
tips work
and arrangements
advice from
such
as job companies
sharing, flexible
scheduling,
best-practice
to help you
design
phased
retirement,
telecommuting
a Workflex
programand
uniquely
suited to can
the
drive
engagement,
productivity,
needs employee
and culture
of your organization.
retention,
andinsights,
benefit attendees
your organization’s
Among
other
will learn
bottom
You will
also examine
key HR
the fourline.
key steps
to building
a successful
strategies
for
implementing
flexibility
as well
program, including building the business
as
legal
issues
to
consider.
And
you
will
hear
case, customizing a Workflex program,
about new resources and opportunities as a
incorporating
change
management
result of SHRM’s partnership with the Families
strategies, and implementing Workflex for
and Work Institute, including the “When Work
success.
Works” initiative.
2012
2013
2014
1
Alaska
Alabama
Arkansas
2
Arizona
Colorado
District of Columbia
3
Florida
Connecticut
Georgia
4
Idaho
Delaware
Iowa
5
Maine
Hawaii
Kentucky
6
Michigan
Indiana
Massachusetts
7
Minnesota
Kansas
Mississippi
8
Missouri
Louisiana
New Mexico
9
Nevada
Montana
Ohio
10
New Hampshire
Nebraska
Rhode Island
11
New York
New Jersey
South Carolina
12
North Dakota
North Carolina
Utah
13
Oklahoma
South Dakota
Vermont
14
Pennsylvania
Tennessee
Wisconsin
15
Texas
Washington
Wyoming
Workplace Flexibility Program
Specialist
[email protected]
703-535-6086 (W)
512-705-8065 (C)
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West Virginia
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California
California
California
http://www.shrm.org/hrdiscipline
s/benefits/Pages/workflex.aspx
Cassidy Neal
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Successful Chapter Programming
Best Practices
Cathleen Hoffman, SPHR, MBA
[email protected]
Phone: (479) 621-4313
• Arkansas SHRM (ARSHRM)
Professional Development Director
• 2013 ARSHRM State Conference
Committee Chair
• Northwest Arkansas SHRM (NOARK)
Director of Programs
• 2008 NOARK Human Resource
Professional of the Year
• 2011 Arkansas "Outstanding" Human
Resource Professional of the Year
• SHRM Learning System Instructor
• National Association of Female
Executives (NAFE)
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Topic Ideas?
Successful Chapter Programming
• Advertisements you get via e-mail…
• SHRM Learning System Modules
• Survey your members
• Rotate your committee members for
fresh ideas.
• Look at what other chapters are doing.
• Hot News Topics
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Where do you find your speakers?
Successful Chapter Programming
• Ask your chapter members—You
have experts among you!!!
• Ask your vendors.
• Ask professors/teachers at your
Universities/Colleges in your area.
• Put a “Call for Presenters” on your
chapter website.
• Non-Profits are great speakers.
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Where do you find your speakers?
Successful Chapter Programming
Social Media
• Facebook
• Friend other chapters,
state councils, conference pages
• Twitter
• Follow chapters,
state councils, conferences
• Live chats
• Ex. #SHRMchat
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When do you have your meeting?
Successful Chapter Programming
• How do you decide?
• Breakfast
• Lunch
• After Hours
• Survey
• Look at attendance at the different meetings
• What kind of program is it?
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How do you know if your meeting was successful?
Successful Chapter Programming
Evaluations—Best Practices
• Short
• Timely
• Use the results to make changes if needed.
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Questions?
Successful Chapter Programming
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Thank You!
Successful Chapter Programming
Sherry Johnson, SPHR
Field Services Director
Southwest Central Region
AR, LA, MO, OK, TX
[email protected]
703-535-6255 (W)
@SHRMSherry
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