Transcript Promote your app Monetize with Microsoft Advertising Ad mediation “ Monetization with Microsoft Advertising has improved in the past year.

Promote your
app
Monetize with
Microsoft
Advertising
Ad mediation
“ Monetization with Microsoft
Advertising has improved in the
past year. Fill rates and eCPM are
much better than a year ago.”
Promote your
app
Monetize with
Microsoft
Advertising
Ad mediation
Announcing…
“I want to run a targeted app
“Using
multiple
ad providers is
promotion
campaign”
very complicated”
App promotion auto-targeting
Windows ad mediation
“Must can
I multiple
update
my
app
“How
I calculate
mytoCPI?”is
“Using
ad providers
change
ad mediation?”
very
complicated”
Modifytracking
ad mediation
Install
supportwithout
Windows
ad
mediation
app update
“I want more ad experience
options”
Video interstitials!
3 steps
select
creative
set
targeting
measure
install
“ Microsoft’s ‘Promote Your App‘ solution
acquires users at roughly half the cost of
the Amazon Ad Network.”
Promote your
app
Monetize with
Microsoft
Advertising
Ad mediation
Announcing…
“My
game
needsadtoproviders
run fast” is
“Using
multiple
very complicated”
“New day, new SDK version, new
“Must I update
my app to
breaking
change”
change ad mediation?”
“Can I have more ad
experiences”
Windows 10 Ad SDK supports
native
games
Windows
ad mediation
Windows 10 Ad SDK ships as OS
Modify ad mediation without
Framework
app update
Video interstitials
Promote your
app
Monetize with
Microsoft
Advertising
Ad mediation
Announcing…
“Using multiple ad providers is
very complicated”
Windows ad mediation
“Must I update my app to
change ad mediation?”
“My game needs to run fast on
“Do
I have
to visit
pubCenter
“I
want
to run
a targeted
app to
low
memory”
monetize
app with ads?”
promotionmy
campaign”
Modify ad mediation without
app update
Windows 10 ad SDK supports
One
Portal
to rule
them all:
App
targeting
and
nativepromotion
games
Windows
Dev Center
install tracking
Promote your
app
Monetize with
Microsoft
Advertising
One Portal: Dev Center
Ad mediation
• Link to Microsoft Advertising Build blog
• Link to case studies:
AE Mobile
Iceflake Studios
Random Salad
• Visit adsinapps.microsoft.com and dev.windows.com