Transcript Intelligent Online Marketing Local Digital Advertising Specific To Your Business Presented by: Dexter Nelson Live Minder Trend Analysis & Marketing.

Intelligent Online Marketing
Local Digital Advertising Specific To Your Business
Presented by:
Dexter Nelson
Live Minder Trend Analysis & Marketing
• Most industries hurt their pipeline by not
using online marketing effectively
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User Interaction is Low
“Bad” Traffic & Low Conversions
Poor Local Search Visibility
Sporadic Lead Generation
Expensive Cadillac Marketing Programs
Old Methods Lost in the Noise
The root cause for these problems rests
with the tools chosen for the task at hand.
• Use online effectively:
1) Build a Local Following Online
2) Create “Digital Personal Relationships”
3) Be Found in Local Search
1) Before the need
2) During the need
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Leverage Positive Reviews
Unify the Marketing Message Across Platforms
Steer Campaigns “By the Numbers”
Deploy Results-Only Strategy
POTENTIAL CUSTOMERS & CLIENTS
• The Right Message for the Right Client
– Unique to Your Business Model
• Use client history & roster as a profiling tool
– Age / Occupation / Interests
– Record Key Indicators
– Cater to Similar Audiences Online
– Triggers
• Customer Interests
• “Real” Keywords With Search History
• Targeted Content
• Every business should have a useful
website
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About & Philosophy
Services / Specialty / Deals
Map & Directions
Contact Form
• No Cost Consultation Request Form
– Client Testimonials (Text & Video)
– Mobile Version
– Blog and Original Articles
• Segments to Target Online
– Buyers
• Be unique, and active in discussions;
• Compete through local trigger keywords
– Listing
• Stay top of mind
• Have presence in related markets
• Compete for trigger keywords
– Referrals
• Enable easy referrals and testimony review
• Social Media
– Facebook Offers the Relationship Opportunity
• Near Real Time Interaction
• Significant Local Reach Ability
– Requires the Most Attention
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Weekly / Daily Updates
Relatable and Meaningful Offers
Some questions require expert advice
Promotional Support
– Content Suggestions
• Listing Groups
• Best Practices
• Featured Staff
• Google Places
– Offers the Greatest Local Search Opportunity
• Site visitors locate your business profile, which is
matched based on their search text and location
• Significant for Local Reach
– Local buyers actively seeking services
– Requires
• Write Up & Base Content
• Three Video Testimonials
• Feedback from Clients
• Paid Search Engine Optimization
– Target the keywords used by local consumers;
• Searching for a new local home
• Looking to list a local home
– Campaign Goals
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Run for one to three months+
Local position page 1, upper page placement
Support Facebook and agent website
Place visitors into funnel to receive consultation or
related info/products.
• Strategy Summary
– Personal Branding & Relationships
– LCE Marketing Vehicles & Requirements
– Factors for Differentiating Your Business
You can personally deploy this strategy
in less than 4 weeks… however;
• Live Minder – The Intelligent Solution
• Can deploy in as little as five days
• Online marketing focus in your industry
• Proven methods & tactics
Live Minder only needs one quick
meeting or phone call to get started.
Turn Key
Solutions
LIVE MINDER will
deploy and steward
your marketing
campaign with
tangible results as the
primary goal.
Our competitive rates
are sure to please the
bottom line.
Base hourly rate is
$125 per hour
CORE PRODUCTS
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Facebook Fan Page
– Page Setup
– 6 Week Content Guide
$399
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Google Places
– Account Setup
– Profile Optimization
$249
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Search Engine Optimization (3 Keywords)
– Priced per Keyword per Month
– Page One Position for multi-weeks
$550
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Triple Play Bundle
$997
– Receive all three core products
– Plus backlink building, bonus network traffic generation,
and social bookmarking.
Monthly Management (Optional)
Paid Advertisement Management
20% Ad Budget
Website Support
$147
Phone/Email Tech Support
$249
Copywriting
N/A_
Review Stewardship
$197
• A Premier Marketing Partner
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Dexter Nelson
Live Minder Trend Analysis & Marketing
1593 Powhatan Road, Clayton NC 27527
(919) 576-9255
– [email protected]
– http://www.mindyourowndata.com
Live Minder