Transcript Energy Upgrade California: Improving Home Energy Efficiency and Comfort in San Mateo County Rick Row, Ecology Action Sept 25, 2011

Energy Upgrade California:
Improving Home Energy Efficiency and Comfort
in San Mateo County
Rick Row, Ecology Action
Sept 25, 2011
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Where Energy Upgrade California fits into CA energy
efficiency policy
Goal
Goal Results
New construction will reach “zero net
energy’
By 2020, all new homes are ZNE
Home buyers, owners and
renovators will implement a
whole house approach to
energy consumption
Energy consumption in existing
homes will be reduced by 20%
by 2015 and 40% by 2020
Plug loads will be managed
Plug loads will grow at a slower rate &
then decline through technological
innovation
Residential lighting industry will
undergo substantial transformation
Utilities will shift focus toward new
lighting technologies and other
innovative programs
Source: From Section 2: Residential Sector Including Low Income,
CA Energy Efficiency Strategic Plan, Jan. 2011 Update
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Energy Upgrade California—a Statewide Initiative
California Energy
Commission
California Public
Utilities Commission
Utilities (PG&E)
Local Governments
Environmental Groups
Contractors
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How can an Energy Upgrade help me?
Whether they’re 12
years or 120 years old,
most homes share some
common problems…
What’s the Problem?
“We’ve got the furnace on
24/7, but it’s still too cold
and drafty.”
What’s the Problem?
“In the summer we
sleep downstairs,
because it’s so hot in
our bedrooms.”
What’s the Problem?
“Sometimes
I wonder if the house
makes her asthma
worse.”
What’s the Problem?
“I want to help the
environment
however I can,
including in my
home.”
What’s the Problem?
“I dread opening our
utility bills each
month—I wish we could
find ways to lower
them.”
California Residential Natural Gas Price has risen
faster than the Bay Area’s Consumer Price Index
1500
1300
1100
California Residential
Natural Gas Price
(Index 1967=100)
900
700
500
Bay Area CPI
(1967=100)
300
100
1965
1975
1985
1995
2005
2015
For these and other “invisible” interacting problems
Leaking ducts
Poor insulation
Air leakage
Inefficient furnace
Backdrafts
Moisture uptake
Asbestos
The “Whole House” Approach
Most Cost Effective Way to Reduce Energy Losses from Out of Your
Living Space
Energy
Upgrade
California
offers a
“whole house”
solution!
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Do Me First
Home performance improvement for poorly performing
homes is more cost effective than adding PV panels
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Homeowners Make all their Local Connections
on the Website
Participating
Contractors
Rebates
Affordable
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www.EnergyUpgradeCA.org
financing
Why participating contractors are special
• Active California State License Board license holder
and properly insured and bonded
• Pre-screened by PG&E
• At least one Building Performance Institute-certified
building analyst on staff
– Working knowledge of applying building science
within whole-house approach to improve
building performance
• Completed a participation workshop
• Handles the rebate paperwork on behalf of the home
owner
• Agreed to a rigorous QA procedure, including random
field verifications and home owner surveys
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• Required to pull all necessary building permits for
every job and follow current building codes
Statewide Upgrade Packages
Incentives for Home Energy Upgrades
Basic Upgrade Package
Required Measures
• Air sealing
• Attic insulation
• Duct sealing
• Hot water pipe insulation
• Low-flow showerhead with
thermostatic control
• Smoke alarms and carbon
monoxide detectors
• Combustion safety testing
Advanced Upgrade Package
Incentive
Basic Package Measures +
Custom Measures
Incentive
Up to
$1,000
Choose from elements such as:
• High-efficiency furnaces
• Energy-efficient cooling systems
• Energy-efficient water heaters
• Wall insulation
• Energy-efficient pool pumps
• Dual pane energy-efficient
windows
• Cool roofs
$1,500 to
$4,000
Approximately 10% energy savings
Required 15%-40% energy savings
See web site for more rebates, incentives, tax credits in your area!
Benefits
To
homeowners
•
•
•
•
To
community
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Comfort
Savings
Health & Safety
Environment
• Jobs
• Local spending
• Greenhouse gases
reduction
San Mateo County Marketing
LEAD GENERATION CAMPAIGN through:
• Community Based Social Marketing (April ‘11– Feb ‘12)
– Homeowner workshops
– Tabling at community events and farmers markets
– Presentations to community groups
• City Outreach (April ‘11 – Feb ’12)
• Corporate Outreach (April ’11 – Feb ’12)
• Media Advertising (Sept ‘11 - Feb ‘12)
–
–
–
–
–
–
Online Search (Google)
Social Media (Facebook)
Banner Ads (Patch.com and Media Outlets)
Movie Theater Advertising
Oversized Newspaper Inserts
E-mail Marketing
San Mateo County Rebates
Matching Incentives for Home Energy Upgrades
Basic Upgrade Package
Required Measures
• Air sealing
• Attic insulation
• Duct sealing
• Hot water pipe insulation
• Low-flow showerhead with
thermostatic control
• Smoke alarms and carbon
monoxide detectors
• Combustion safety testing
Incentive
$1,000
$2,000
Approximately 10% energy savings
Advanced Upgrade Package
Basic Package Measures +
Custom Measures
Choose from elements such as:
• High-efficiency furnaces
• Energy-efficient cooling systems
• Energy-efficient water heaters
• Wall insulation
• Energy-efficient pool pumps
• Dual pane energy-efficient
windows
• Cool roofs
Incentive
$1,500 to
$4,000
$3,000$8,000
Required 15%-40% energy savings
• San Mateo County match available through March of 2012
• Funding available for approximately 120 upgrades
Easy Path to Home Performance Improvement
Start here: www.EnergyUpgradeCA.org
The simple, safe, cost-effective path
to improving home performance !
Thank you
Rick Row
Ecology Action, Energy Upgrade Specialist, Bay Area
[email protected]
(650) 269-1121
With thanks to:
Liz Henton
San Mateo County
[email protected]
(650) 363-1949
Please register at
www.EnergyUpgradeCA.org/county/san_mateo to:
• Retain the personal information you enter for future reference
• Use the contact features.
• Keep
track of vendors you've contacted.
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Extra slides
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A thorough energy assessment
Utility bill
analysis
Home owner
interview
Infrared scan
Insulation
inspection
Appliance
safety
inspection
Blower door
test
Duct leakage
test
Indoor air
quality
inspection
Appliance
inspection
Building
modeling
Lighting
inspection
Water
efficiency test
Solar
inspection
Picture
documentation
Energy Audit
Report
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An example financial case
Assumptions:
• Utility bill before savings:
$2,500 per year
• 30% energy efficiency
gain, -> 30% energy
savings ($63 per month
energy savings)
• 7% per year rise in energy
prices
• $12,000 upfront cost
• Less $3,000 EUC rebate
• Less $500 fed. tax credit
• $8,500 net cost
• 4% loan over 15 years
Over
15
years
Monthly
Now 15 yrs
Finance charge
$63
$63
Less utility savings
$63
$172
Non-financial
benefits such as
increased comfort,
durability, quietness,
air quality
free
$109
Note: actual costs and savings may differ considerably
for any 24
specific home
Santa Clara and San Mateo Counties
ABAG Grant from California Energy Commission
 $10.5M for Energy Upgrade Bay Area
 $1.95M grant for Santa Clara County
 $ 785,595 grant for San Mateo County
Program Goals
• Improve energy efficiency of thousands of single family
homes in Bay Area
• Help property owners save money on their utility bills
• Put construction professionals back to work
• Help boost the economy
• Reduce local greenhouse gas emission
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Santa Clara County Campaign
Is your home at
risk for an
energy
emergency?
A home energy
assessment is
just what the
doctor ordered!
www.sccgov.org/EnergyUpgrades
Santa Clara County Marketing
LEAD GENERATION CAMPAIGN through:








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Media Outreach (TV, radio, print, e-mail)
Social Media (Facebook, blogs, search marketing (google)
Community Outreach (Targeted outreach, event coverage)
City Outreach
Corporate & Local Business Outreach
Sponsored events (home shows)
Contractor House Call Events at OSH
Speakers Bureau and more…..
Santa Clara County Rebates
ENERGY ASSESSMENT REBATES (Test-in, Test-out)
 Remove high cost of uncertainty in getting started
 Assure $400,000 dedicated to rebates is spent
 Cover 80% of the cost of a energy assessment
 Up to $800 test-in and $800 test-out ($1600 total)
 Paid directly to Energy Upgrade Participating
Contractors (who sign service agreements with the County)
 Paid after test-in and/or test-out assessments
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