Transcript Using Facebook to Connect With Customers Outline  Questions from Librarians  Introduction to Facebook  Uses for Facebook  Hands-On Workshop  Summary / Conclusions.

Using Facebook to
Connect With Customers
Outline
 Questions from Librarians
 Introduction to Facebook
 Uses for Facebook
 Hands-On Workshop
 Summary / Conclusions
What is Social Networking?
 A way to connect with friends, family and colleagues
online
 Websites that help connect you with people with similar
interests to you
 Online tools that keep connected to your customers
and patron base
 Keyword: CONNECT
Why Social Networking?
 It’s where your patrons are
 One place to keep all contacts
 Email is not as popular as it used to be
 A new way to deliver news and information
Social Networks & Your Patrons
 Social Network Stats from PEW (Jan 2009)
 75% of online adults 18-24 have a profile on a social
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network site
57% of online adults 25-34 have a profile on a social
network
30% of online adults 35-44 have one
19% of online 45 to 54 year olds have a profile
10% of online 55 to 64 year olds have a profile
7% of online adults 65 and older have a profile
http://www.pewinternet.org/PPF/r/272/report_display.asp
More Facebook Stats
 More than 200 million active users
 Facebook is the 4th most-trafficked website in the world
 Over 55,000 regional, work-related, collegiate, and high
school networks
 45% of Facebook’s US audience is now 26 years old or
older
 The fastest growing segment in the US: Women over 55
 Facebook’s monthly growth accelerated by at least 25% in
30 countries in January 2009 vs. December 2008
More Facebook Stats
Why Facebook?
 Outreach opportunities
 Virtual networking with librarians
 Advertising opportunities
 Your patrons are there!
(or will be soon)
Your Library on Facebook
Your Library on Facebook
Your Group on Facebook
Your Group on Facebook
Facebook Applications
Facebook Applications
Facebook Applications
Let’s Get Started
 Create a Facebook account
 Find Friends
 Update Your Profile
 Set up your privacy
 Create a page for your library
 Find Applications
 …. and more
Reading List
 IT Professional says “No” & Phil Bradley Responds
http://tametheweb.com/2008/11/01/phil-bradleys-thoughts/
 10 Privacy Settings Every Facebook User Should Know
http://www.allfacebook.com/2009/02/facebook-privacy/
 Facebook 101
http://www.web2learning.net/facebook-101
 8 Essential Apps for Your Brand’s Facebook Page
http://mashable.com/2009/05/13/facebook-brand-apps/
Reading List
 Create a Facebook App for your Library
http://bringitonhome.pbwiki.com/Facebook-applications
 Our Library Facebook page
http://chrisbourg.wordpress.com/2008/10/16/our-libraryfacebook-page/
 Facebook as a social search engine and the implications
for libraries in the twenty-first century
Library Hi Tech / 2008 / 26 (4) / pp. 540 - 556 / DOI:
10.1108/0737883081092088
Thank You
Nicole C. Engard
Open Source Evangelist, LibLime
[email protected]
Slides: http://web2learning.net >
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