Transcript VolunteerMatch Webinar Social Media and Volunteer Engagement Victoria Pacchiana, Online Communications Manager.

VolunteerMatch Webinar
Social Media and Volunteer Engagement
Victoria Pacchiana, Online Communications Manager
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Before
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Now
What are they saying?
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They’re spreading the news.
They’re sharing their experiences and talking about
the things they care about.
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What can you say?
News and Updates
Answer Questions / Provide Support
Point people to blog posts, programs,
or other things of interest
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But they’re not just talking.
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Social media can be a place for giving
and receiving.
 information
 support
 laughs
 free stuff
 special offers
 training
 resources
 promotions
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Delicious.com
Delicious.com lets you create a library of content that is accessible by anyone, from anywhere.
Use tags to organize your bookmarks.
Create an RSS feed for your bookmarks or link your account to Twitter to keep people updated.
Go>>
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Facebook: Pages vs. Groups
 “Like” a Page (pages have fans)
 Page administrators do not reveal their identities
 Can have “applications”
 Indexed by search engines for increased visibility
 Can send updates to all of your fans, regardless of #
 Minimal member control
 “Join” a group (groups have members)
 Group creators and administrators reveal their identities
 Can’t have “applications”
 Not indexed by search engines to maintain privacy
 Can send updates to members if less than 5,000
 Maximum member control – members can be approved
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Facebook: The Status Update
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What enters the “feed”?
 Posting a link
 Starting a discussion
 Posting a new video or picture
 Creating an Event
Benefits of Using Facebook Events
 Shows in your status stream
that you added a new Event
 You can invite all of your
“fans”
 People can RSVP, and it’ll
show in their status stream
 Attendees can post pictures
and videos of the event
Facebook >>
Facebook: Best Practices
 Pay attention to your audience – what do they respond to?
 Adapt your language for the medium
 Make your updates relevant to audience and time.
 Space out your updates – avoid cramming too much information.
 Use images or video to pique interest
 Post as often as you can, and as much as your audience likes
California State Library
San Jose Public Library
Southern California Library
Literacy Network
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YouTube: Communication Made Easy
La Puente Library uses YouTube to introduce the community to the various programs
the library operates, including its volunteer program.
“How to Clean Books”
“How to Sign Out”
 Videos like these can be a fairly low-cost productions.
 Creating engaging content will help your patrons, volunteers, and your community connect with your work.
Uses of Twitter
 Spread the word about events, program updates, or volunteer opportunities
 See what people are saying about your branch or programs
 Organize volunteers or groups with a ‘#’ to keep them informed of important
updates, events, or ways to help out
 Hear from patrons and learn their wants, needs, and gripes
 Provide the service that you do in new mediums
Twitter
RT = retweet
@____ = say hi, reply
to, call out to
# = group tweets into
a category or thread
http://bit.ly/NEAWt or http://ow.ly123abc etc. = shortened URLs.
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Bringing It All Together: Transforming Life After 50
Ning Community
Twitter
YouTube
Facebook
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How do you benefit?
Support from people who
want to show they
support you.
Access to people you’ve
never had access to
before.
Insight into how your
organization is perceived
by the public.
Instant feedback on any
initiatives or services.
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Social Media on CaliforniaLibraries.VolunteerMatch
 Share your opportunities with AddThis
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What’s getting shared?
* Based on all shares from May 2009 – June 2010
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How People Are Sharing
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Question Time!
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Thanks for attending!
Contact me:
Victoria Pacchiana, Online Communications Manager
@VMConnect
[email protected]
415 – 241 – 6884
Contact Maura Koehler-Hanlon, Client Relations Manager
[email protected]
415 – 554 – 8982
Resources:
Check out some great blogs and guides on using social media:
http://delicious.com/volunteermatch/sm_volunteerengagement
Download our Getting Started with Social Media Guides:
http://www.box.net/shared/f4n3009nyz
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