Using Facebook to Connect With Customers Outline  Questions from Librarians  Introduction to Facebook  Uses for Facebook  Hands-On Workshop  Summary / Conclusions.

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Transcript Using Facebook to Connect With Customers Outline  Questions from Librarians  Introduction to Facebook  Uses for Facebook  Hands-On Workshop  Summary / Conclusions.

Using Facebook to Connect With Customers

Outline

 Questions from Librarians  Introduction to Facebook  Uses for Facebook  Hands-On Workshop  Summary / Conclusions

What is Social Networking?

 A way to connect with friends, family and colleagues online  Websites that help connect you with people with similar interests to you  Online tools that keep connected to your customers and patron base  Keyword: CONNECT

Why Social Networking?

 It’s where your patrons are  One place to keep all contacts  Email is not as popular as it used to be  A new way to deliver news and information

Why Facebook?

 Outreach opportunities  Virtual networking with librarians  Advertising opportunities  Your patrons are there! (or will be soon)

Facebook & Your Patrons  Extremely popular  Most popular website among young adults (18-24)

More Facebook Stats  More than 100 million active users  Facebook is the 4th most-trafficked website in the world  Over 55,000 regional, work-related, collegiate, and high school networks  More than half of Facebook users are outside of college  The fastest growing demographic is those 25 years old and older

Your Library on Facebook

Your Library on Facebook

Your Group on Facebook

Your Group on Facebook

Facebook Applications

Facebook Applications

Facebook Applications

Let’s Get Started  Create a Facebook account  Find Friends  Update Your Profile  Set up your privacy  Create a page for your library  Find Applications  …. and more

Reading List  IT Professional says “No” & Phil Bradley Responds http://tametheweb.com/2008/11/01/phil-bradleys-thoughts/  10 Privacy Settings Every Facebook User Should Know http://www.allfacebook.com/2009/02/facebook-privacy/  Facebook 101 http://www.web2learning.net/facebook-101  Create a Facebook App for your Library http://bringitonhome.pbwiki.com/Facebook-applications  Facebook as a social search engine and the implications for libraries in the twenty-first century

Library Hi Tech

/ 2008 / 26 (4) / pp. 540 - 556 / DOI: 10.1108/0737883081092088

Thank You

Nicole C. Engard Open Source Evangelist, LibLime [email protected]

Slides: http://web2learning.net

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