Transcript May 8, 2015 Tony D’Agostino Research Director, MOTT  Economic Impact of Tourism on MA  Review of International and Overseas Travel to MA   Summary of.

May 8, 2015
Tony D’Agostino
Research Director, MOTT

Economic Impact of Tourism on MA

Review of International and Overseas Travel to MA


Summary of Canadian visitation to Mid Atlantic
states, New England states and MA
Focus on top Origin Provinces to Mid Atlantic
states, New England state and MA


Expenditures….$18.5 BILLION
Domestic $16 Billion, Int’l $2.5 Billion
Volume….25 Million
Domestic 22.9 Million, Int’l 2.1 Million

Jobs Supported….129,400 with $3.9 Billion P/R

State & Local Tax Revenues….$1.2 Billion
Economic Impact of Domestic and International Traveler to MA , CY2013
Travel Expenditures
Domestic
2013p
($ Millions)
Public Transportation
% of total
International
2013p
($ Millions)
% of total
$5,263.6
32.8%
$300.2
12.2%
Auto Transportation
2,364.8
14.8%
35.4
1.4%
Lodging
3,327.8
20.8%
866.3
35.2%
Foodservice
3,135.0
19.6%
462.8
18.8%
924.6
5.8%
194.3
7.9%
1,008.3
6.3%
598.8
24.4%
$16,024.1
100.0%
$2,457.7
100.0%
Entertainment & Recreation
General Retail Trade
Total
v.
Domestic Visitors Origin: Top States and Regions, 2013……
23 MILLION TOTAL
Person Trips
Origin State
to Massachusetts
Share of all
Person Trips
Massachusetts
7,250,000
33.1%
New York
2,412,000
11.0%
Connecticut
2,211,500
10.1%
New Hampshire
1,541,500
7.0%
618,000
2.8%
13,069,500
59.7%
3,688,500
16.8%
Rhode Island
All New England States
All Mid Atlantic
States(NY,NJ,PA)
Source:TNS, Travels America




Int’l Travel to U.S. & MA is considered an Export
!!!
Travel Industry falls within SERVICE SECTOR
TRAVEL is FASTEST-GROWING INDUSTRY within
the FASTEST-GROWING SECTOR of U.S. Exports
Int’l travel to U.S. accounted for 10% of all U.S.
exports and generated a $74 Billion trade
surplus
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
Overseas visitor data come from in-flight
survey and compiled by U.S. Dept. of
Commerce
Canadian visitor data come from StatsCanada
Origin of 2.1 Million Visitors
700,000
…PRC, Australia and South
America
700,000
…Quebec,
Ontario, Nova Scotia
Canada
Europe
Other
…western Europe
700,000
Generating $29 in state & local taxes
2013
Rank
(State/Territory)
2013
Change
2013
Visitation (000)
(%)
Market
Share
2012
2012
Market
share
change
Visitation
(000)
Market
1
New York
9,804
5%
30.6
dn
9,315
31.3
2
Florida
7,209
10%
22.2
up
6,577
22.1
3
California
6,472
8%
20.2
flat
6,012
20.2
4
Hawaiian
Islands
3,172
12%
9.9
up
2,827
9.5
5
Nevada
2,915
5%
9.1
dn
2,768
9.3
6
Texas ***
1,570
17%
4.9
up
1,339
4.5
7
Guam
1,474
5%
4.6
dn
1,399
4.7
8
Illinois
1,442
3%
4.5
dn
1,399
4.7
9
Massachusetts
1,378
3%
4.3
dn
1,339
4.5
10
Pennsylvania
993
4%
3.1
dn
952
3.2
11
New Jersey
929
8%
2.9
flat
863
2.9
U.S. visitation from Overseas up 8% to 32,000,000
***
Texas passes Ma
2012
Visits
Share
1 New York
4,263
18.8%
2 Florida
3,559
15.7%
3 Washington
2,933
12.9%
4 Michigan
1,612
7.1%
5 Nevada
1,587
7.0%
6 California
1,543
6.8%
7 Pennsylvania
8 Maine
975
928
4.3%
4.1%
9 Montana
776
3.4%
10 North Dakota
761
3.4%
11 Arizona
728
3.2%
12 Minnesota
696
3.1%
13 MA
691
3.0%
14 Vermont
667
2.9%
15 Virginia
652
2.9%
TOP 5 International Destinations
U.S., Mexico ,Cuba, U.K. and Dominican Republic
N.J.
competitive set
competitive set
competitive set
competitive set
Total = 678,000
Quebec
Ontario
Nova Scotia
Nova Scotia…50,000
Quebec…302,000
New Brunswick
British Columbia
Ontario…216,000
Alberta
Other
Visits from Quebec, Ontario and Nova Scotia to New England & Mid Atlantic states
Calendar Year 2011
New England /
Mid Atlantic
states
New England
% of
NE/MidAtl
Mid Atlantic
% of
NE/MidAtl
Quebec to …
2,650,000
1,422,000
54%
1,228,000
46%
Ontario to …
4,020,000
654,000
16%
3,336,000
83%
384,000
306,000
80%
78,000
20%
Nova Scotia to…
Mid Atl includes NY,NJ,PA
Canadian Visits to Mid Atlantic and New England States (1+ nights)
Calendar Year 2011
VOLUME AND SHARE
New
England /
Mid Atl
Massachusetts
Vermont
Maine
Quebec to …
2,650,000
302,000
11%
480,000
18%
347,000
13%
Ontario to …
4,020,000
216,000
5%
157,000
4%
114,000
3%
384,000
50,000
13%
7,000
2%
189,000
49%
Nova Scotia to…
Ontario is basically Toronto
and is analogous to NYC for
domestic travel to MA
Canadian Visits to Mid Atlantic and New England states (1+ nights)
ALL CANADIAN visitors …not just from Quebec,Ontario and Nova Scotia
Percentage of Destination Totals
Mid Atlantic
New England
Vermont
Massachusetts
Maine
Auto
3,889,000
77%
2,260,000
78%
384,000
56%
569,000
86%
848,000
90%
Air
846,000
17%
303,000
10%
170,000
25%
28,000
4%
33,000
3%
Bus
175,000
3%
192,000
7%
108,000
16%
28,000
4%
24,000
3%
Other
125,000
2%
141,000
5%
28,000
4%
34,000
5%
40,000
4%
Only 20% of domestic visitors to MA came by AIR
Canadian Visits to Mid Atlantic and New England States (1+ nights)
Percentage of State Totals
Mid/Atl
New England
Massachusetts
Vermont
Maine
Business/Convention
439,000
9%
192,000
7%
107,000
16%
16,000
2%
27,000
3%
Visits Frnds/Rltvs
769,000
15%
413,000
14%
109,000
16%
105,000
16%
99,000
10%
Holiday/Vacation
3,155,000
62%
1,964,000
68%
390,000
58%
510,000
77%
652,000
69%
Other
694,000
14%
332,000
11%
71,000
10%
33,000
5%
169,000
18%
5,057,000
2,901,000
677,000
664,000
Domestic Traveler Main purpose…47% VFR
947,000
Canadian Visits to Mid Atlantic and New England States (1+ nights)
Percentage of State Totals
Mid/Atl
New England
Massachusetts
Vermont
Maine
Shopping
3,727,000
74%
2,106,000
73%
499,000
74%
399,000
60%
739,000
78%
Sightsee
2,302,000
46%
1,417,000
49%
429,000
63%
256,000
39%
408,000
43%
Visit Frnds/Rltvs
1,485,000
29%
796,000
27%
219,000
32%
185,000
28%
206,000
22%
Outdoor
Activity/Sports
1,211,000
24%
916,000
32%
139,000
21%
273,000
41%
295,000
31%
Historic Sites
1,386,000
27%
763,000
26%
312,000
46%
108,000
16%
177,000
19%
Night Club
986,000
19%
445,000
15%
155,000
23%
78,000
12%
116,000
12%
National/State Park
855,000
17%
568,000
20%
111,000
16%
142,000
21%
132,000
14%
Museum/Art Gallery
988,000
20%
535,000
18%
237,000
35%
67,000
10%
123,000
13%
Theme Park
431,000
9%
236,000
8%
27,000
4%
29,000
4%
126,000
13%
13%
245,000
8%
97,000
14%
39,000
6%
51,000
5%
Cultural Event
675,000
5,057,000
2901000
678000
663000
947000
Canadian Visits to U.S. and New England States (1+ nights)
Percentage of State Totals
Mid/Atl
New England
Massachusetts
Vermont
Camping
330,000
7%
278,000
10%
19,000
3%
95,000
14%
Cottage/Cabin
106,000
2%
153,000
5%
10,000
1%
67,000
10%
3,106,000
61%
1,655,000
57%
433,000
64%
310,000
47%
Friends/Relatives
596,000
12%
292,000
10%
100,000
15%
64,000
10%
OTHER
489,000
10%
314,000
11%
86,000
13%
71,000
11%
Not Stated
431,000
9%
208,000
7%
30,000
4%
55,000
8%
662,000
100%
Hotel/Motel
5,058,000
2,900,000
678,000
Domestic visitors stay at friend or family just over 40%
Paid Accommodations also just over 40%
Canadian Visits to U.S. and New England States (1+ nights)
Percentage of State Totals
Mid/Atl
New England
Massachusetts
Vermont
Maine
Under 12
281,000
6%
183,000
6%
29,000
4%
37,000
6%
75,000
8%
12 - 19
343,000
7%
147,000
5%
34,000
5%
35,000
5%
51,000
5%
20 - 34
551,000
11%
322,000
11%
100,000
15%
74,000
11%
78,000
8%
35 - 54
1,499,000
30%
894,000
31%
206,000
30%
205,000
31%
286,000
30%
55 or older
2,111,000
42%
1,178,000
41%
249,000
37%
273,000
41%
416,000
44%
Not Stated
271,000
5%
177,000
6%
60,000
9%
38,000
6%
41,000
4%
5,056,000
2,901,000
678,000
662,000
947,000
Domestic visitors have higher % in 20-54 ages
and lower % in 19 and under ages
Percentage of State Totals
Mid/Atl
New England
Massachusetts
Vermont
Maine
One Night
1,590,000
31%
728,000
25%
128,000
19%
182,000
27%
231,000
24%
2 - 6 Nights
3,147,000
62%
1,874,000
65%
472,000
70%
429,000
65%
596,000
63%
7 - 13 Nights
261,000
5%
253,000
9%
65,000
10%
46,000
7%
103,000
11%
14+ Nights
59,000
1%
46,000
2%
14,000
2%
6,000
1%
18,000
2%
Total 1+ Nights
5,057,000
100%
2,901,000
100%
679,000
100%
663,000
100%
948,000
100%
Average nights
2.9
3.2
3.7
2.8
3.3
Domestic overnights average just under 4 nights
Canadian Visits to Mid Atlantic and New England States (1+ nights)
Percentage of State Totals
Mid/Atl
New England
Massachusetts
Vermont
Maine
Q1
825,000
16%
311,000
11%
87,000
13%
103,000
16%
75,000
8%
Q2
1,272,000
25%
654,000
23%
184,000
27%
150,000
23%
186,000
20%
Q3
1,967,000
39%
1,416,000
49%
299,000
44%
282,000
43%
526,000
56%
Q4
993,000
20%
521,000
18%
108,000
16%
128,000
19%
160,000
17%
100%
2,902,000
5,057,000
678,000
663,000
947,000
50
45
40
35
30
25
Domestic visitor
20
Canadian visitor
15
10
5
0
Q1
Q2
Q3
Q4
Quarterlies from provinces not available!!
Growth of travel to U.S. from Canada slowing…to MA???
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Canadian visitor profile similar to Domestic
Visitor …Purpose and length of stay are
different
MA competes with other New England and
Mid Atlantic states
Economic Impact of Canadian visitor to MA
fits in between Domestic and Overseas visitor
Current MA market share of top origin
provinces is fairly small
Travel Spending in MA is a big business
We must work it like playing a pinball machine