Transcript Using Facebook to Connect With Customers Part 1 Outline  Questions from Librarians  Introduction to Facebook  Uses for Facebook  Facebook for Personal Use 

Using Facebook to
Connect With Customers
Part 1
Outline
 Questions from Librarians
 Introduction to Facebook
 Uses for Facebook
 Facebook for Personal Use
 Summary / Conclusions
What is Social Networking?
 A way to connect with friends, family and colleagues
online
 Websites that help connect you with people with similar
interests to you
 Online tools that keep connected to your customers
and patron base
 Keyword: CONNECT
Why Social Networking?
 It’s where your patrons are
 One place to keep all contacts
 Email is not as popular as it used to be
 A new way to deliver news and information
Social Networks & Your Patrons
 Social Network Stats from PEW (Jan 2009)
 75% of online adults 18-24 have a profile on a social
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network site
57% of online adults 25-34 have a profile on a social
network
30% of online adults 35-44 have one
19% of online 45 to 54 year olds have a profile
10% of online 55 to 64 year olds have a profile
7% of online adults 65 and older have a profile
http://www.pewinternet.org/PPF/r/272/report_display.asp
Why Facebook?
 Outreach opportunities
 Virtual networking with librarians
 Advertising opportunities
 Your patrons are there!
(or will be soon)
Facebook & Your Patrons
 Extremely popular
 Most popular website among young adults (18-24)
More Facebook Stats
 More than 400 million active users1
 Facebook is the 4th most-trafficked site in the world2
 More than 35 million users update their status each day, 60
million total status updates are posted daily1
 More than 5 billion pieces of content (web links, news
stories, blog posts, notes, photo albums, etc.) shared each
week1
 The fastest growing demographic is those 55 years and
older3
1. http://www.facebook.com/press/info.php?statistics
2. http://techcrunch.com/2009/08/04/facebook-is-now-the-fourth-largest-site-in-the-world/
3. http://mashable.com/2009/07/07/facebook-users-older/
Your Library on Facebook
Your Library on Facebook
Your Group on Facebook
Your Group on Facebook
Facebook Applications
Facebook Applications
Facebook Applications
Let’s Get Started
 Login to your account
 www.web2learning.net/facebook-101/signing-up
 Update Your Profile
 www.web2learning.net/facebook-101/signing-up
 Find Friends
 www.web2learning.net/facebook-101/friends-and-groups
 Set up your privacy
 www.web2learning.net/facebook-101/settings
Guide to the Facebook Homepage:
http://www.facebook.com/#!/sitetour/homepage.php
Reading List
 IT Professional says “No” & Phil Bradley Responds
http://tametheweb.com/2008/11/01/phil-bradleysthoughts/
 10 Privacy Settings Every Facebook User Should
Know
http://www.allfacebook.com/2009/02/facebook-privacy/
 Facebook 101
http://www.web2learning.net/facebook-101
 Facebook as a social search engine and the
implications for libraries in the twenty-first century
Library Hi Tech / 2008 / 26 (4) / pp. 540 - 556 /
DOI: 10.1108/0737883081092088
Thank You
Nicole C. Engard
[email protected]
Slides: http://web2learning.net >
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