Transcript IP PANORAMA IN THAILAND Dr. Kajit Sukhum Assistant Director General International Affair DEPARTMENT OF INTELLECTUAL PROPERTY THAILAND.

IP PANORAMA IN THAILAND
Dr. Kajit Sukhum
Assistant Director General
International Affair
DEPARTMENT OF INTELLECTUAL PROPERTY
THAILAND
Content
1.
Thailand’s IP Statistics and
IP Education Policy
2.
The Reason to Develop Thai Version of
IP Panorama
3.
Recommendation for Arab Nations
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1. Thailand’s IP Statistics and
IP Education Policy
1.1 IP’s Role of Economic
Development of Thailand
1.2 Role of DIP
1.3 IP Statistics of Thailand
1.4 Main Goal to Raise Human Resource
Using IP E-Learning
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1.1 IP’s Role of Economic
Development of Thailand
A. National Strategy on IP
B. Creative Economy
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1.1 IP’s Role of Economic
Development of Thailand
A. National Strategy on IP (July 2009) with Prime
Minister as the Chair of the National Comm.
...Objective
The main objective is to base the
country’s future economic development
on creativity, being able to rely on
its own creative wealth and
compete at the international level.
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The 6 policies under
National IP Strategy (1)
1. Establishment of Ownership for Creators
and Right Owners
2. Utilization and
commercialization of IP
3. Development of intellectual property
protection system on par with
international standards and practices
and resilient to changes in
technologies
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The 6 policies under
National IP Strategy (2)
4. Prevention and suppression of intellectual
property rights violation
5. Raising awareness and public education
6. Providing a proper finance
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B. Creative Economy Policy
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Scope of Creative Economy (1)
The scope of the Creative Economy
Policy covers 4 clusters of altogether 15
industries.
Culture Heritage
1)
2)
3)
4)
Craft
Historical and culture tourism
Thai food
Thai traditional medicine industries
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Scope of Creative Economy (2)
Arts
Art
5) Performing arts
6) Visual arts industries

Media
Media
7) Film
8) Publishing
9) Broadcasting
10) Music industries
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Scope of Creative Economy (3)

Functional
Arts
Functional Creative
Creation Arts
11) Design
12) Fashion
13) Architecture
14) Advertising
15) Software industries
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The 4 Commitments
1. Creative Infrastructure
2. Creative Education and
Human Resources Development
3. Creative Society and Inspiration
4. Creative Business Development
and Investment
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1.2 Role of DIP
Protecting IP Rights
Developing Measures and
Mechanisms for Protection of IP
Developing Information Technology Systems
Related to IP
Conducting Reform & Revision
Of Registration related to IP
Establishing Mechanism for Promoting of IP Rights
Handling Mediation & Settlement of IP Disputes
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1.3 IP Statistics of Thailand (1)
n u mb e r
S tatis tics of Patent Application and
Granted
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
2005
2006
2007
2008
2009
ye ar
Thai Application
Thai Granted
Foreigner Application
Foreigner Granted
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1.3 IP Statistics of Thailand (2)
S tatis tics of Petty Patent Application
and Granted
numbe r
2,500
2,000
1,500
1,000
500
0
2005
2006
2007
2008
2009
year
Thai Application
Thai Granted
Foreigner Application
Foreigner Granted
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1.3 IP Statistics of Thailand (3)
Statis tic s o f Co py rig hts
50,000
numbe r
40,000
30,000
20,000
10,000
0
2005
2006
2007
2008
2009
ye ar
T hai Applicat ion
For e igne r Applicat ion
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1.3 IP Statistics of Thailand (4)
Statis tics of Trademark Application
and Regis tration
30,000
numbe r
25,000
20,000
15,000
10,000
5,000
0
2005
2006
2007
2008
2009
y e ar
Thai Applicat ion
Thai Regis t r at ion
For eigner Applicat ion
For eigner Regis t r at ion
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1.3 IP Statistics of Thailand (5)
numbe r
Statistics of the Application and
Registration of Geographical Indication
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14
12
10
8
6
4
2
0
2005
2006
2007
2008
2009
y e ar
Thai Application
Thai Registration
Foreigner Application
Foreigner Registration
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1.4 Main Goal to Raise Human
Resource Using IP E-Learning
The Difference Between Education & Business
Grants/
Sponsorship
Sourcing
Funds
New
Ideas
Applied
Research
Basic
Research
Inventions/
Technologies
Customer
Fulfillment
Customer
Needs
Business
Sales
Education
Proof
of
Concept
Patents
Publications
Ph.D.,
Promotion,
Tenure
Manufacturing
Product
Development
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1.4 Main Goal to Raise Human
Resource Using IP E-Learning
Linkage Between Technology, IP,
And Market
Technology
Innovation
(Value creation)
Exclusive
Rights
IP
System
Market-Driven
Innovation
Strategic
IP
Management
Marketplace
(Value Realization)
(Value Protection)
Market Monopoly
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IP Panorama in Thailand

Total time from beginning: approximately 1 year

Done: 30 September 2009

Total cost of production: Translation US$ 6,250
Animation US$ 12,500

Has not been officially inaugurated.
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2. The Reason to Develop
Thai Version of IP Panorama
2.1 Strong Points of IP PANORAMA
2.2 Future Plan to Use IP PANORAMA
2.3 Comments from Participants who
Experienced IP PANORAMA in
Thailand
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2.1 Strong Points of IP PANORAMA
(A) Descriptive Presentation of
a Real Situation
(B) Effective Use of Details Content
(C) Effective online tool great with
modern world
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2.2 Future Plan to Use IP PANORAMA
(A) Distributing CDs, DVDs of IP PANORAMA
among schools, colleges and universities.
(B) Handling the Seminar/Workshop by
using real cases on IP PANORAMA for SMEs,
student, TLO, and IPMO.
(C) Opening more opportunities for other
countries to adjust the format of IP
PANORAMA
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2.3 Comments from Participants
who Experienced IP PANORAMA in Thailand
(A) Complicating Steps of Learning Tools
- non continuous play
- some conversational and none
(B) Substantive Content IP PANORAMA
(Time & Details)
- Sometimes too much story, lost track
- Each section is too long for online
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3. Recommendation for Arab Nations
The best animated E-Learning Content
on IP.

Need to be advertised more to the public,
particularly, educational institutions.

On the website, there should be explanation
to the benefit of undertaking IP Panorama.

Periodical competitions among users.
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Recommendations for KIPO





Need to improve the animation to be more
realistic.
Greater flow of conversation instead of
reading text.
Making the content more flexible for
domestic laws.
Using examples from translating countries.
Applying more international cases;
i.e. infringements & resolutions.
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Thank You
DEPARTMENT OF INTELLECTUAL PROPERTY,
THAILAND
www.ipthailand.go.th
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