Transcript Entrepreneurship Education in Oklahoma Presented by: Glenn Muske [email protected] 405-744-5776 Other authors: Billie Chambers, Oklahoma State Nancy Stanforth, Kent State Michael D.

Entrepreneurship Education in
Oklahoma
Presented by: Glenn Muske
[email protected]
405-744-5776
Other authors:
Billie Chambers, Oklahoma State
Nancy Stanforth, Kent State
Michael D. Woods, Oklahoma State
Hong Yu, Oklahoma State
Objectives
• Explore entrepreneurship and role of small
business in communities
• Examine what makes an entrepreneurial
climate
• Introduce 3 Entrepreneurship Curriculia:
– “An Exploration of Entrepreneurship”
– “Learn to Earn: Lawn Care and the
Environment
– “Visual Merchandising”
Creating a Vibrant Community &
Economy
4 Required Elements
1.
2.
3.
4.
Enhance human capital
Create an entrepreneurial climate
Build the digital capacity
Expand civic engagement
+ in Rural areas
1. Change the criteria for success – look beyond a
single focus
2. Speak with one voice for all rural
3. Build from inside out
Creating an Entrepreneurial
Climate
• Entrepreneurship must be an explicit
economic development strategy
• Community must embrace and nurture
entrepreneurs
• Access to quality
workers/consultants/mentors
• Supportive public policies
Common Questions/Issues
• 2 primary
1. What can I do? – Opportunity
- Don’t ask “Do I have what it takes?” or
“What are my skills and talents?”
2. Where can I get a grant? – Funding
- Often no idea about what business they
they want to start, their own ability to
provide some capital, their own credit
record or what they need.
The numbers
•
•
•
•
Small businesses – 16 million nonfarm
50% of private workforce
Create 2/3 of all new jobs
52% of all nonfarm output
The numbers
• Family businesses – 13.8% of households
– South – 3.2 million - $109 billion transferred
• Home-based businesses – 5% - 10% of hh
– Range – 4% NY urban to 18% Vermont rural
(IA-10%)
More “So What”
• Home-base businesses
– 1/3 of all companies started
– Original foundation for all economic activity
• Family businesses
– 50% of business revenue
– Disproportionately large in plains & rural
areas
– Families have higher than average income
An Exploration
for Entrepreneurship
Part 1: Turning your passion into a career
Part 2: Making a living from your passion
An introduction to the skills needed to operate a successful business. Includes
PowerPoint slides with accompanying lecture notes, video clips of
entrepreneurs on various topics, and activities.
An Exploration of Entrepreneurship: Turning Your Passion Into a Career
Course Syllabus
Course description: Study of the process of getting the idea for the business, honing that idea into a
workable business, finding a target market, and promoting the business.
Course Objectives:
Identify characteristics associated with small business entrepreneurs.
Develop the ability to use current skills to identify viable opportunities for entrepreneurship.
Evaluate business profiles and plans.
Identify steps in the design and production processes.
Develop and evaluate promotional plans.
Specific topics will be:
Qualification and characteristics of entrepreneurs
Personality traits
Ownership goals, objectives and risks
Opportunity Spotting
How to find hidden opportunities in your field
Business Profiles and Plans
Type of business: service, value added, retail
Market analysis
Business image, location, projected sales
Product/Service Development
Design process
Production process and work flow
Advertising and Promotion
Establishing objectives
Promotional budget
Creative concept, projected image
An Exploration of Entrepreneurship: Making a Living From Your Passion
Course Syllabus
Course Description: Getting from a business idea to operating a successful business requires focused hard work.
“Making a Living” identifies several of the major business elements required in a profitable business.
Course Objectives: Identify and evaluate various management philosophies used in small businesses; Develop and
evaluate a business plan; Develop skills used by entrepreneurs to manage a firm; Identify the various financial
aspects involved in a small business; Financial record keeping and accounting Systems; Financing; Profitable
pricing; Evaluate the various business structure.
Brief Course Outline
Management Decisions
Organizational culture and management philosophy
Creating the Organization
The 80/20 Rule
Organization and layout of business facilities
Business Planning
Business plans
Customer service
Business Structure and Legalities
Business structure
Licensing and permits
Taxes
Contracts
Intellectual property
Great Employees – A Key Business Factor
Assembling the team
Supervision
Job descriptions, salaries, benefits and training, and performance reviews
Service/Merchandise Plan
Merchandise plan – stocking, buying, & inventory control
Pricing and Break-even
Financial Management
Financing
Financial record keeping, statements, and forecasts
Capital development: personal debt, equity, and venture
LEARN TO
EARN
Lawn Care and
the Environment
Designed to teach youth, ages 12-15, how
to open their own lawn care business.
Focuses on mulching as a niche market.
Includes PowerPoint slides, leader notes,
activities and promotional material.
Visual Merchandising:
The “Silent Salesperson”
Hong Yu, Glenn Muske
Oklahoma State University
Program
Overview
•
•
•
•
•
Getting Started: Visual Merchandising Basics
Exterior
Interior Display
Materials for Successful Visual Merchandising
Ideas and Techniques for Getting Customers’
Attention
• Other areas of Visual Merchandising
• Summary
Visual Merchandising Defined
• Visual merchandising is the actual selling
of merchandise through a visual medium.
• “This is who we are and what we stand for”.
Pegler, M. M., Visual Merchandising & Display
Reminders!
Visual merchandising:
– Practice, practice, practice
– Need not be expensive
– Adds the “silent salesperson” to your staff
– Must be a continuous process
REFRESH! REFRESH!!! REFRESH!!!!!
– Everything you try may not work, just keep
trying
– Keep displays neat, clean and simple