Transcript TEAM Coalition Jill Pepper Key Messages Safety Drunk Belts Driving Social Norming Enforcement Fans Don’t Let Fans Drive Drunk Over the Limit, Under Arrest Buckle Up America – Every Trip, Every.

TEAM Coalition
Jill Pepper
Key Messages
Safety Drunk
Belts Driving
Social Norming
Enforcement
Fans Don’t Let
Fans Drive Drunk
Over the Limit,
Under Arrest
Buckle Up America –
Every Trip, Every Time
Click It or Ticket
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TEAM Coalition Members
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Strategic Partners
• IACP: International Association of Chiefs of Police
• NSA: National Sheriffs’ Association
• RADD: Recording Artists, Actors, and Athletes Against Drunk
Driving
• SMA: Stadium Managers Association
• SUM: Soccer United Marketing
• HERO Campaign
• GHSA: Governors Highway Safety Association
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Over The Limit Under Arrest
Click It or Ticket
Calendar of Opportunities
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OUTREACH
OPPORTUNITIES
Employee Training
Fan Code of Conduct Cards
Designated Driver Program
Public Service Campaign Responsibility Has Its Rewards
Responsibility Promotional Events
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TEAM Training in Effective
Alcohol Management
Warning Signs of Impairment/Tolerance
Absorption Rate Factors/BAC
Legal Liability/Reasonable Efforts
Intervention Guidelines/Practice Scenarios
ID Checking/State Laws for Responsible
Alcohol Service
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TEAM Training in Effective
Alcohol Management
Trainers
Employees
Facility/concessionaire
managers
All job functions
interacting with fans
2-day certification
workshop
3-hour certification
training session
40-question exam
20 or 30-question exam
2-year certification
3-year certification
$600 registration fee
$12 per certification
manual
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Employees Actively Certified
As of 2007
MLB
NFL
NHL
NBA
MLS
Live Nation
NCAA
Minors
Other
Total
9,039
3,063
2,139
2,504
1,019
432
488
327
693
14,756
35,922
24,352
20,881
8,896
3,820
10,746
495
634
1,239
45,098
65
719
23
807
1,880 7,816 54,878
987 257 6,009 35,784
761
367 24,267
761 459
12,739
897
5,855
11,178
983
41
1,142
1,963
1,748 2,596 8,948 74,617
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Upcoming TEAM Train-theTrainer Workshops
2/20-21/2008
Yankee Stadium
New York, NY
Reg. deadline:
2/13/2008
3/4-5/2008
Cleveland Browns
Stadium
Cleveland, OH
Reg. deadline:
2/26/2008
6/11-12/2008
EnergySolutions
Arena
Salt Lake City, UT
Reg. deadline:
6/4/2008
5/6-7/2008
Ralph Engelstad
Arena
Grand Forks, ND
Reg. deadline:
4/29/2008
7/21-22/2008
BC Place
Vancouver, British
Columbia
Reg. deadline:
7/14/2008
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FAN CODE OF CONDUCT CARDS
OFFER DIRECT REACH TO FANS
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Designated Driver Program
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Designated Driver Program
Register fans of drinking age by pledging not
to drink during event, get friends home safely
Usually includes a wrist band to identify as
designated driver and a free soft drink
Promotion can also include giveaways to
individuals such as a t-shirt or other “trinkets”
Designated driver award drawing (winner for
each game, winner of the season)
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Responsibility Has Its Rewards
Sweepstakes
Sweepstakes encouraging fans to be
designated drivers at professional sports
stadiums
MLS, MLB, NBA, NFL currently participating
Over 400,000 fans participated in 2007
Grand prize winners attend MLS Cup, World
Series, NBA Finals, and Super Bowl
Secondary winners attended All-Star
Games and Pro Bowl
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Responsibility Has Its Rewards
RHIR PLEDGE
Buckle Up
Never Drive Drunk
Always Have A
Designated Driver
REWARDS
Branded Photos
Video Messages
Tickets to Future
Events
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Major League Soccer
2005
– Click It Or Ticket
– InterLiga
– Launch Responsibility Has Its Rewards
2006
– InterLiga
– World Cup
– Sierra Mist All-Star Game
– MLS Cup
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Major League Soccer
2007
– SuperLiga
– Gold Cup
– Sierra Mist All-Star Game
– MLS Cup
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Major League Soccer
MLS Cup
2007
– Hundreds of photos
– Designated Drivers of the Season from
Dynamo and Revolution won trips
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Major League Soccer
Buckle Up PSA
2007
Designated Driver PSA
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Major League Soccer
Sierra Mist All-Star Game
2007
– Designated Driver of the Season from the
Wizards attended the game
– Hundreds of photos
– 51 fan videos
– 2 PSAs
– Buckle Up and
Designated Driver
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Major League Soccer
SuperLiga
Gold Cup:
2007
– Partnership
with Miller
– 28 fan videos
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Major League Soccer
MLS Cup
– Hundreds of photos
– Designated Drivers of the Season from
Dynamo and Revolution won trips
2006
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Major League Soccer
Sierra Mist All-Star Game
– Designated Driver of the
Season from DC United
attended game
– Hundreds of photos
– 60 fan videos
– 2 PSAs
– Buckle Up and Designated
Driver
2006
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Major League Soccer
InterLiga
World Cup:
– 22 fan videos
– PSAs produced
in English and
Spanish
2006
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Major League Soccer
– Sweepstakes for designated drivers
– Posters and PSAs
2005
Launch Responsibility Has Its
Rewards
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Major League Soccer
– Supported NHTSA enforcement
efforts
– English and Spanish
2005
Click It Or Ticket PSAs aired in
stadiums
InterLiga: re-branded Beer Cup
Shuffle PSA
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Jill Pepper
Executive Director
TEAM Coalition
703-647-7431
[email protected]
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