YOUR MARKET ANALYSIS AND MARKETING PLAN What’s the Difference? Market Analysis Describes Targets (Who & Why) Customers Competition Competitive Advantage Critical Success Factors Critical Risks Potential Sales/Market Share Marketing Plan Describes Tactics.
Download ReportTranscript YOUR MARKET ANALYSIS AND MARKETING PLAN What’s the Difference? Market Analysis Describes Targets (Who & Why) Customers Competition Competitive Advantage Critical Success Factors Critical Risks Potential Sales/Market Share Marketing Plan Describes Tactics.
YOUR MARKET ANALYSIS AND MARKETING PLAN What’s the Difference? Market Analysis Describes Targets (Who & Why) Customers Competition Competitive Advantage Critical Success Factors Critical Risks Potential Sales/Market Share Marketing Plan Describes Tactics (How) Product Positioning Price Placement Promotion Sales Process Partnerships Why Segment the Market? All firms have limited resources. They can’t be all things to all people. They must decide where to focus their limited time, money and human capital so that they yield the greatest return. That means identifying “right-sized” pieces of the market to go after. What Makes a Market Segment Promising? Measurable: possible to determine size Significant: large enough to be profitable Recognizable: distinct enough so that you can identify its members Compatible: with your venture’s mission, strengths, ability Ways to Target the Market Geographic local, regional, national, international Demographic B2C: gender, age, income, education, ethnicity B2B: revenues, # employees, industry Psychographic values, lifestyles, hobbies Behavioral benefits sought, usage rate Tips for Identifying Market Segments Secondary Research Databases & Reports Newspapers & Magazines Trade publications and Trade shows Ask Industry players Potential customers Suppliers Observe THIS IS ONLY A PARTIAL VIEW OF THE FULL DOCUMENT. THE REMAINING PAGES ARE INTENTIONALLY NOT SHOWN. THEY ARE SHOWN ONLY IN THE MEMBERS DOWNLOAD AREA. ADDITIONAL TEMPLATE PREVIEWS Other Sales Plan Builder Tools Option 1 Option 2 Sales Plan Workbook Marketing Plan Workbook Marketing Plan Presentation Workbook Market Research Workbook Marketing Strategy Development Model -- MUST ENABLE MACROs then click on GO buttons Marketing Strategy/Marketing Programs Completeness Audit Marketing Analysis Model Marketing Launch Plan Template Product Launch Plan Workbook Market Development Plan Workbook Marketing Launch Plan Template New Business, Product, and Startup Ideas Presentation and Report Charts and Graphics - Big Time Saver! MARKET, INDUSTRY, AND COMPANY, RESEARCH Develop Winning Business Plans & Investor Presentations Develop Insightful Marketing Plans & Competitive Analyses Develop Creative Sales and New Product Launch Plans Build Breakout & Game Changing Strategic Plans Execute Productive Joint Ventures & Strategic Alliances Create Winning Business Asset and Stock Purchase and Joint Venture Agreements Build Creative Change Management Plans Plan, Manage & Execute Successful Trade Shows Investigate Business Funding Sources Use Comprehensive Business Valuation Models Execute Solid Mergers, Acquisitions, & Divestitures Develop Great Term Sheets, MOUs, & Letters of Interest Conduct Effective Due Diligence Build Effective Results Driven Post Merger Integration Plans Develop Creative Budget & Financial Statement Forecasts Tackle Complex Project Management Issues Use Creative Thinking Guidelines & Models Set up Effective Alternate Distribution Channels Download Productivity Tools - Doc Mgmt, Info Mgmt, and more... Develop Newsletters, Brochures, & Flyers collateral Customize 600+ Business and Sales Letters, Forms, and Announcements