Transcript Berlin Initiative „Projekt Zukunft“ and its actual programme „Creative Coaching Center“ KCC Berlin 2009 Eva Emenlauer-Blömers 2nd Brussels Workshop on the Future of the European Cohesion.

Berlin Initiative „Projekt Zukunft“
and its actual programme
„Creative Coaching Center“ KCC
Berlin 2009
Eva Emenlauer-Blömers
2nd Brussels Workshop on the Future of the European
Cohesion Policy, 12 November 2009
PROJEKT ZUKUNFT
• Since 1997 – cofinanced by EFRD
• Main objective: enabling and supporting the structural change
from industrial society to information society in Berlin
• Best example for the tremendous success of EFRD
for the ICT, media and creative industries
1997:
65,000
7,500
2006:
employees
190,000
enterprises
24,500
turnover
21 Billion €
• 2006: ICT and CI = 16 % of Berlin`s GDP
• About 3 million € EFRD effected at least 300 million €
investments of other subsidy programmes (ProFIT etc) and
private investments
www.projektzukunft.berlin.de
Industries of Cluster Communication,
Media, Creative Industries
Creative Industries
Media
Design, Fashion,
Performing Arts
Arts Market,
Architecture,
Cultural Heritige
Music,
Film & TV,
Publishing
Advertising/PR
Market Research
www.projektzukunft.berlin.de
IT
Software/
Multimedia/
Internet/TK
IT-Technology,
Hardwareservices,
ICT-Services
KCC
Berlin
Creative Coaching Center (KCC)
From Ideas to Success!
Subsidized coaching
for start-ups and established enterprises
of the creative industries in Berlin
TCC Ltd
Investment Bank Berlin (IBB)
Technology Coaching Center Ltd
Project
Project
TCC
KCC
Cofinanced by the
European Union (EFRD)
Services
2 coaching days
free of charge
KCC
Coaching
subsidized
Coaching
Prerequisites for subsidized coaching
Enterprises of the creative industries
Head office in Berlin
Economic capacity and
high potential for growth
Compliance of criteria for small and
Fördervoraussetzungen
medium enterprises („de-minimis“)
Basic understanding of trade and
commerce
Coach: Knowledge of market and
competition
Concrete USP
No legal claim to subsidy
Individual Coaching in all phases of business
Possible issues of coaching:
Financing
Business Plan
Organisation
Marketing & Sales
Strategy
Controlling
Market Analysis
Founding
Period
Period of
growth
Quick and unbureaucratic way to
subsidized coaching

Open inquiry/
application
Check:
creterias of
subsidy
2 days of free
charged coaching
Joint choice of a First meeting
coach
about 3 days of processing
Presentation of
first results by
the coach
Laying high claims to coaches
KCC
creteria
KCC Coachpool
Free consultants
Commercial-creative
Know-how
University studies in economics
and creative industries or
comparable qualification
Vocational experience
and industries Know-how
At least 3 years leading position
in a medium or big sized
enterprise
Experiences as a coach
3 years of self employed
coaching esp. for start ups and
creative industries
Investments
Payment
1./2. day
3.-8. day
9.-14. day
Start ups*
free of charge
170 €
295 €
420 €
Established
Enterprises
free of charge
315 €
440 €
565 €
Further
conditions
* up to 3 years after founding
per day
Per day
Per day
Per day
after 15. day
Per day
Controlling and evaluation
Per day
Subsidized Further Qualification Services of TCC Ltd
Seminars & Workshops
Issues:
Participants:
•
•
•
•
Founding / organisation form of
enterprise
Sales / Market
Funds / Financing
Leading / Team / Soft Skills
Seminars for Women
Start ups
Business People
Leading persons
Employees of all industries
charges:
Subsidized costs
appointment:
90 € Per day
www.tcc-berlin.de
Percentage of industries since march 2008
Statistics of KCC 2008/2009
Industries
Design /Industriedesign
13
Fashion
30
Music / Entertainment
13
Film / Radio and TV
17
Arts / Culture
Multimedia /Software/
Games
9
10
PR / Advertising
9
Publishing
15
Architecture
2
Total
118
Number
of inquiries /
applications
Number of
coaching
projects
Appointed
coaching
days
2008
128
44
198,00
2009* (until
31.10.09)
127
74
346,00
255
118
544,00
Total
118 Enterprises with about 700 employees and a turnover of about 28 Mio €
346 coaching days correspond to subsidies of 296 T€ (50 % EFRD = 148 T€ )
Funding: 525,000 € EFRD (for 3 years 2008-2010)
525,000 € IBB (375,000 €) + Land Berlin + counselees (150,000 €)
International Delphi Study 2030
Actual international Study about the future of ICT
and Media
(by Münchner Kreis, Telekom, u.a., BMWi)
1,000 national and international experts answered 144 theses about
the future and future ability of ICT and media
One important result:
The challenge of the future is: open innovation
and
This is possible only by parallel supporting the
cohesion and regional development
www.projektzukunft.berlin.de
Contact
Eva Emenlauer-Blömers
Senate Department of Economics, Technology and
Women`s Issues
Division Communication, Media, Creative Industries
Landesinitiative Projekt Zukunft
Martin-Luther-Straße 105
10825 Berlin
fon: +49 30 9013 -7404
fax: +49 30 9013 -7478
mailto:[email protected]
www.projektzukunft.berlin.de