Data Summary

July 27, 2005

Dealing with Perceptions!

     Used to quantifiable quality (collection size, # of journals, etc.) Survey of opinions or perceptions Don ’ t take it personally Cannot argue with perceptions Can only attempt to design methods and services to address the perception and increase user satisfaction

LibQUAL+™ Goals

    To begin a process of comparison To measure and demonstrate impact To choose where to focus further improvements Commitment to user input and an awareness of the role of users in guiding library initiatives

General Facts

    Created by ARL and Texas A&M University 247 institutions participated in 2005 Included all UVSC faculty, staff and students Distributed via direct email, newsletters, Communicator, Academic Communicator, Student News and in print

Response Summary

 442 complete surveys  Incomplete surveys were not kept   Surveys with more than 11 “ n/a ” responses deleted Surveys containing more than 9 logical inconsistencies deleted (Minimum should not be higher than Desired rating)

Demographic Summary  Percentage of Respondents by User Group

21% 2% 4% 2% 71% Undergraduate Faculty Library Staff Graduate Staff

Demographic Summary

 Number of Respondents by Discipline

90 80 70 60 50 40 30 20 10 0 Bu sin es s 58 26 2 CS E Co nt E d Ed uc at ion 45 22 SG A 84 HA Sc SS i & H ea lth 88 16 21 18 TTI Un de cid ed Ot he r

Demographic Summary

 Percentage of Respondents by Age

17% 1% 1% 28% 18% Under 18 18-22 23-30 31-45 46-65 Over 65 35%

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22 Questions and a Box

”    22 core statements covering many areas of library service     “ When it comes to… ” Minimum, Desired, Perceived Level of Service Responses 1-9 with 9 most favorable Service Adequacy Gap 5 local statements 1 box for comments  172 out of 442 surveyed provided comments

Survey Summary

 Core statements summarized into three areas (dimensions):    Affect of Service – how the patron is treated Library as Place – the library facility and environment Information Control – personal control of and access to information

LibQUAL+ ™ Radar Chart -- All

Service Adequacy (Difference between Perceived Service mean and Minimum Service Mean)   Most Positive Adequacy Means  AS-1: Employees who instill confidence in others (.69)  AS-2: Giving users individual attention (.68) Negative Adequacy Means  LP-1: Library space that inspires study and learning (-.07)  LP-2: Quiet space for individual activities (-.04)

Core Questions Dimension Summary

LibQUAL+ ™ Radar Chart - Students

LibQUAL+ ™ Radar Chart -- Faculty

Other LibQUAL+ ™ Questions: Library Use (all respondents)

How often do you use resources on the library premises?

 Percentage of Students and Faculty

20 15 10 5 0 45 40 35 30 25 Da ily W ee kl y Mo nt hl y Qu ar te rly Ne ve r Students Faculty

How often do you access library resources through a library Web page?

 Percentage of Students and Faculty

60 50 40 30 20 10 0 Da ily W ee kl y Mo nt hl y Qu ar te rly Ne ve r Students Faculty

How often do you use Yahoo ™, Google ™, or non-library gateways for information?

 Percentage of Students and Faculty

70 60 50 40 30 20 10 0 Da ily W ee kl y Mo nt hl y Qu ar te rly Ne ve r Students Faculty

Local Questions Summary  Adequacy Mean

1 0.8

0.6

0.4

0.2

0.03

0.48

0.08

0.4

0.45

Collections of online full text articles sufficient to meet my needs Video and sound recording resources I need for my research Ready access to computers/Internet/soft ware Librarians teaching me how to effectively use the electronically available databases, journals and books Efficient Interlibrary Loan/document delivery 0

Other LibQUAL+™ Questions: Overall Quality & Satisfaction

9 8 7 6 7.07

7.38

5 4 3 2 1 Overall Quality of Service Personal Treatment Satisfaction 6.84

Teaching, Learning, Research Support Satisfaction

Other LibQUAL+ ™ Questions: Information Literacy Outcomes

9 8 7 6 5 4 3 2 1 6.04

6.51

6.66

6.04

6.36

Library helps me stay abreast of developments in my field of interest Library aids my advancement in my academic discipline Library enables me to be more efficient in my academic pursuits Library helps me distinguish between trustworthy and untrustworthy information Library provides me with the information skills I need in my work or study

Survey Comments

 Alert us to problems or possibilities:  “ I ’ m sure your facilities are able to do so much more than I ever try to access. Sometimes I don ’ t know where to start -- just like a student. Do you offer research classes? That would be great. Since getting my doctorate, I have forgotten how to use the library as an instructional tool.

”  Faculty member, age 46-65  How-to Tuesdays: “ Research for Dummies ”

Comments: Positive Perceptions       Great job with the limited resources Appreciate specific services: ILL, electronic reserve, textbooks “ library has been one of the best things about my experiences at this school ” “ happy atmosphere ” “ library is the best place on campus ” Staff service

Comments: Negative Perceptions         Noise Study space Confusing to find research Number and currency of resources Uncomfortable chairs Slow computers on 4 th floor Number of online resources Staff service

        Some examples of things we can take action on: Too much cell phone noise More library staff taking notice of people who are disturbing others One circulation person to handle everything for course reserves and faculty requests Revised and improved web interface Maybe a few Apple computers No vacuuming during business hours Some headphones are broken Put notices in the study rooms of the hours and what time the library and desks close

“ We asked them what they thought, now what do we do?

”   Commitment to change Dealing with perceptions:    Promote services and resources you already offer but which users seem not to use or be aware of Place a greater emphasis on on-going customer service training for library staff Attempt to address significant collection and access issues with new services

Future Possibilities and Plans

     Focus groups to explore problems/solutions  Ex…Library Hours Compare results with comparable institutions Carry out every 3 years (2008) Track and compare data Use findings for strategic planning

QUESTIONS/COMMENTS?