Transcript Affiliate Brand Guidelines Affiliate Window 07 November 2015 The Vodafone Logo • Always use the logo (icon & word mark as below), and.

Affiliate Brand Guidelines
Affiliate Window
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07 November 2015
The Vodafone Logo
• Always use the logo (icon & word mark as below), and not the icon alone.
• Please observe the clear space rule of ¼ width of the icon around the logo at all times.
• On lighter backgrounds please use the Vodafone logo with Vodafone written in red, on darker backgrounds, use the
version with it written in white:
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07 November 2015
The Vodafone Logo
• If you are short of space you can use the Horizontal logo (also available with white ‘Vodafone’ when using on a dark
background):
Please don’t:
- change the icon and word mark lockup.
- re-size elements in the logo
- rotate the logo
- change the colour of the logo.
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The Vodafone Logo
• On backgrounds other than white, black, grey or red the Vodafone logo should always appear within a red box to
ensure stand out:
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The Vodafone Logo
Logo Sizing:
• The Vodafone icon width (centred vertically) should be equal to your logo height (see below)
• There should be a minimum of ¼ Vodafone icon width of clear space around the Vodafone logo (see below
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The Vodafone Logo
Logo Positioning:
• The Vodafone logo should be diagonally opposite the your core
brand logo, or in the opposite corner if this isn’t available.
Using the Vodafone logo on Affiliate Banners:
• The Vodafone logo should be in the bottom right hand corner.
• Customers should never think they are they are on a Vodafone
site: the visual style must be that of the affiliate.
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The Vodafone Logo
Finally, we just ask that…
• You don’t create Vodafone ‘style’ communications or websites – they will not be approved by brand. You should use
your own brand identity – its look and feel, colour palettes, typography and brand voice – in all communications. The
consumer should never be led to think they’re buying directly from Vodafone.
• ‘Power to you’ should never be used in any Vodafone related affiliate branding.
• Do not use the Vodafone logo in a favicon or the word ‘Vodafone’ in an affiliate website’s URL
For further brand enquiries please contact: [email protected]
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