Radio. It’s On.

For African Americans

Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

RADIO

A mass medium delivering audio content to passionate and loyal listeners across multiple platforms Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

Live Local

RADIO TODAY

Personal Mobile Social Interactive

RADIO

Experiential Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

RADIO. IT’S ON.

On Air Online

A mass medium capable of easily delivering your message to many people Targetable assuring the right people are exposed to your message A trusted medium and always available especially during times of crisis Digital capabilities offering interactive

opportunities

Complements and enhances on air campaign by reaching

consumers using multiple touch points

Delivers content

wherever and

whenever listeners want it Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

On Target

An environment that

delivers consumers

who are engaged and passionate about the content Offering companionship and

information

Exposure to the message when and where consumers are ready to buy or shop

CONSISTENT REACH OF AFRICAN AMERICANS

A MEDIUM FOR ALL SEASONS

92% 91% 91% 91% 91% 91% 91% 91% 90% 90% 92% 92% 90% 92% 92% 94% 94% 93% 93% 93% African Americans 12+ African Americans 18-34 Jun '14 Sep '14 African Americans 18-49 Dec '14 Mar '15 June '15 African Americans 25-54 Source: Nielsen Audio, RADAR® 121-125, June 2014 - December 2014, March 2015 - June 2015 (Monday-Sunday 24-Hour Cume Estimates, All Radio)

HIGHEST REACH AMONG ALL MEDIA OPTIONS

Black/ African-American Adults 18+

90%

87% 85% 62% 61% 55% 45% 8% 9% 4% Listened to Radio Past 7 Days Watched Broadcast TV Past Week Watched Any Non-Premium Cable Past Week Used Cellphone to Access Internet Read Any Newspaper Past week Visited Facebook Past Month Source: Scarborough USA+, 2014 Release 2 Black/African-American 18+ (August 2013 – September 2014) Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved Visited YouTube Past Month Visited Pandora Past Month Listened to Satellite Radio Past Week Visited SpotifyPast Month

HIGHEST REACH AMONG ALL MEDIA OPTIONS

Black/ African-American Adults 18-34

93%

84% 81% 80% 76% 64% 54% 36% 10% 7% Listened to Radio Past 7 Days Watched Any Non-Premium Cable Past Week Used Cellphone to Access the Internet Watched Broadcast TV Past Week Visited Facebook Past Month Visited YouTube Past Month Source: Scarborough USA+, 2014 Release 2 Black/African Americans 18-34 (August 2013 – September 2014) Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved Read Any Newspaper Past Week Visited Pandora Past Month Listened to Satellite Radio Past Week Visited SpotifyPast Month

HIGHEST REACH AMONG ALL MEDIA OPTIONS

94%

Black/ African-American Adults 18-34 88% 85% 71% 63% 61% 51% 26% 12% 4% Listened to Radio Past 7 Days Watched Broadcast TV Past Week Watched Any Non-Premium Cable Past Week Used Cellphone to Access Internet Visited Facebook Past Month Read Any Newspaper Past Week Source: Scarborough USA+, 2014 Release 2 Black/African-American 25-54 (August 2013 – September 2014) Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved Visited YouTube Past Month Visited Pandora Past Month Listened to Satellite Radio Past Week Visited SpotifyPast Month

RADIO PEAKS FOR AFRICAN AMERICANS DURING THE WORKDAY

How to read: Each day from 3-7p, radio reaches 81% of African Americans 25-54.

70% 80% 78% 63% 64% 76% 76% 65% 73% 81% 81% 67% 75% 83% 82% 65% African Americans 18+ African Americans 18-34 African Americans 25-54 Source: Nielsen Audio, RADAR 125, June 2015 (African Americans18+, 18-34, 25-54 and 35-64, Monday-Sunday 24-Hour Daily Cume Estimates, All Radio) Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved African Americans 35-64

REACH AND TIME SPENT ACROSS AFRICAN AMERICAN LISTENERS

African Americans 12+ Weekly Reach: 90.8% Weekly TSL: 13hrs:46min Best Daypart: 10a-3p African Americans 18+ Weekly Reach: 91.4% Weekly TSL: 14hrs:23min Best Daypart: 10a-3p African Americans 18-34 Weekly Reach: 90.1% Weekly TSL: 11hrs:52min Best Daypart: 3-7p African American s 25-54 Weekly Reach: 93.0% Weekly TSL: 14hrs:24min African American s35-64 Weekly Reach: 93.5% Weekly TSL: 15hrs:55min Best Daypart: 3p-7p Best Daypart: 10a-3p Source: Nielsen Audio RADAR 125, June 2015 (Monday-Sunday 24-Hour TSL and Cume Estimates; Monday-Sunday Daypart Cume Estimates) Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

TIME SPENT WITH RADIO VS. OTHER DEVICES

HIGHER AMONGST AFRICAN AMERICANS

3:06 8:14 6:23 13:29 3:34 7:17 5:34 12:58 2:24 9:54 3:19 13:38 51:23 36:07 29:13 African Americans 18+ TV Radio Adults 18+ PC Source: The Nielsen Total Audience Report Q1 2015 Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved Smartphone Hispanics 18+ Tablet

SOURCES MOST USED BY AFRICAN AMERICANS FOR MUSIC DISCOVERY

AM/FM Radio 24% Friends/Family 25% YouTube 11% Others 23% Spotify 4% Source: The Infinite Dial 2015 – Edison Research / Triton Digital Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved Pandora 6% Facebook SiriusXM Satellite Radio 5% 2% Base: Those saying it is “Very Important” or “Somewhat Important” to Keep Up-To-Date With New Music

TECHNOLOGY DELIVERS RADIO BEYOND THE DIAL

Expanding Radio’s delivery platforms to create an interactive, engaging and

highly communicative

environment via devices and apps Image Source: Tune-In and iHeartRadio Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

FM-ENABLED SMARTPHONES

Over the next 3 years

30 million

phones will have an FM Chip • • • • To date: Nearly 3.2 million app downloads 12,000 FM radio stations tuned to from the app 6,000,000 hours of listening through NextRadio And 4/5 in Google Play Store user rating Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/ Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

DELIVERS RELEVANT INTERACTIVITY

“Content cards” provide information and highly relevant interactive tools: • Click to buy (song or other related content) • Upcoming concerts and album releases for artist currently playing • Recent station playlist Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/ Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

MORE TECHNOLOGY THAT CONVERTS LISTENING TO ENGAGEMENT

Technology converts radio listening into an engaging user experience, empowering listeners to see what they hear and take action.

Image Source: Clip Interactive Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

PULLING DIGITAL CONTENT ONTO DEVICES

Click here to view Clip Interactive case studies Image Source: Clip Interactive Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

RADIO’S DIGITAL PLATFORMS ARE STEADILY GROWING HD Radio

Over 23 Million

HD radio

receivers are in the marketplace

Podcasts

46MM Americans

have downloaded a podcast in the past month

Streaming

Over 7200

streaming

stations in 2015 Source: HD Radio stat from iBiquity/HD Radio , 2015; The Infinite Dial 2015 – Edison Research / Triton Digital; Inside Radio / M Street Corp., January 2015; No Canadian or Mexican stations are included Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

THE BATTLE FOR THE DASH

All major auto brands offered factory-installed HD Radio Technology as of 2014 185+

Brands with HD Radio Technology Vehicle Lines with HD Radio Technology HD Radio as Standard Equipment

86 109 36 16 21

2010 2011

61 28 154

2012

67 33 166

2013

76 35

2014

90+

Source: iBiquity Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

PODCAST CONSUMPTION IS HIGHER AMONG AFRICAN AMERICANS VS. GENERAL MARKET

33 % ever listened to a podcast 33 % listened to a podcast in the last month 20 24 17 13 African American Total Hispanic Base: U.S. Population 12+ Source: The Infinite Dial 2015 – Edison Research / Triton Digital Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved African American Total Hispanic

REACHING AFRICAN AMERICAN CONSUMERS

94 %

African American households who used a financial planner in the past year African American households who shopped at a jewelry store in the past three months Source: Scarborough USA+ 2014 Release 2 (February -September 2014) Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

93 %

African American households who plan to buy a luxury vehicle within the year African American households who bought most groceries at online grocery store

92 %

African American households who home improvements in the past year African American households who use online billpay

STRONG AND DISTINCT RADIO ATTITUDES

Agree that … • 93% Advertising on radio provides useful info about new products and services • 92% Advertising on radio provides useful information about bargains • 92% Advertising on radio provides meaningful information about product use of other consumers • 92% Advertising on radio advertising is amusing Source: Scarborough USA+ 2013 Release 2 (August 2012-September 2013) Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved Disagree that … • 89% Advertising on radio is repeated too often • 90% Advertising on radio has no credibility • 90% All ads on radio are alike • 91% Advertising on radio appears at inconvenient times

Personality Endorsement Radio excels at driving tune in for TV programs

Cable Drama Premier: Promo Campaign % of campaign reach by platform In only one week, radio delivered nearly a

QUARTER

of the reach that TV did in 14 weeks Source: Nielsen Audio Data – Tune-in Study; Live +7.

NO COMMERCIAL SKIPPING

Delivers 94% of lead-in audience and 92% on Urban music stations 95% 94% 93% 93% 92% 88% Blacks 6+ Total 6+ Hispanics 6+ Urban Music Stations All Music Stations Spanish Music Stations High audience levels among Black Listeners and Urban Music stations Sources: 2011 Arbitron, Media Monitors, and Coleman Insights – “What Happens When The Spots Come On” Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

RADIO WORKS FOR THE CONSUMER AND THE ADVERTISER

Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

RADIO. IT’S ON.

On Air Online

A mass medium capable of easily delivering your message to many people Targetable assuring the right people are exposed to your message A trusted medium and always available especially during times of crisis Digital capabilities offering interactive

opportunities

Complements and enhances on air campaign by reaching

consumers using multiple touch points

Delivers content

wherever and

whenever listeners want it Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved

On Target

An environment that

delivers consumers

who are engaged and passionate about the content Offering companionship and

information

Exposure to the message when and where consumers are ready to buy or shop