Transcript Understanding Global Cultures Portugal Cultural Metaphors “Same Metaphor, Different Meanings” Ch. 22 The Spanish Bullfight Ch.

Understanding
Global Cultures
Portugal
Cultural Metaphors
“Same Metaphor,
Different Meanings”
Ch. 22 The Spanish Bullfight
Ch. 23 The Portuguese Bullfight
Cultural Metaphors
Unit of analysis in the book =
the nation or national culture
Other “units of analysis” may
include:
one person (e.g., Paul Buffalo)
the family (e.g., Strodtbeck)
the community
a region
a culture
Culture Counts
and it counts quit a bit
Geert Hofstede (1991)
IBM study demonstrated that
national culture explained 50% of
the differences in attitudes in IBM’s
53 countries (p. 5)