The Strategic Use for SME’s of the Madrid and Hague Systems World Intellectual Property Organization Betty Berendson, Senior Information Officer Information and Promotion Division, Sector of Trademarks, Industrial Designs.

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Transcript The Strategic Use for SME’s of the Madrid and Hague Systems World Intellectual Property Organization Betty Berendson, Senior Information Officer Information and Promotion Division, Sector of Trademarks, Industrial Designs.

The Strategic Use for SME’s of the Madrid
and Hague Systems
World
Intellectual
Property
Organization
Betty Berendson,
Senior Information Officer
Information and Promotion Division,
Sector of Trademarks, Industrial Designs and Geographical Indications
THE MADRID SYSTEM
Objectives and Basic Features
World
Intellectual
Property
Organization
Objectives of the System
• International Registration of Trademarks
• Simplified access to foreign markets
Characteristics
• Economical
• Fast
• Simple
The Protection Abroad
An Alternative to the National Route
National Route
(with national Offices)
VS
International Route
(with Office of origin  WIPO)
• different procedures

• one procedure
• different languages

• one language
• fees paid in local
currency
 • fees paid in Swiss francs
only
• recording of changes:
several operations

• (usually) through
a local agent

• recording of changes:
one operation
• local agent not compulsory
Usually when there is a
refusal
Advantages for Users
• Simpler, faster and much more affordable
• Simplified registration in one country
with the possibility of many designations
• Simplified management of a trademark
portfolio
• Flexibility
Registration and Administration of
Trademarks in up to 80 Contracting
Parties
– through a single procedure
– with a single administration
– in a single language
Closed System
• Attachment necessary
– establishment (real and effective)
– domicile
– nationality
• Office of Origin
Procedure through the Madrid
System
• Via national office
• Language
• Formal examination
• Registration
• Notification and publication
• Refusal (or not) by designated Contracting
Parties
Bundle of National Rights
• National (designated) Offices determine:
– substantive conditions of protection
– applicable procedure if refusal
– scope of protection
Central Administration
• Subsequent Designations
• Assignments
• Changes in Names and Addresses
• Limitation, renunciation, cancellation
• Renewal
Madrid Union
(80 Members)
Agreement only 8
Protocol only 23
Agreement and Protocol 49
(Including EC)
International trademarks in force
• some 471.325 registrations in force
• over 5 million active designations
• more than 159,000 different trademark
owners
Registrations by Category of Right-Holder
by end of December 2006
Marks by
holder
right-
1-2
Rightholders
(159,075)
3-10

11-100
101-500
> 500
Total
Number of
right-holders
128,080
80.52%
25,579
16.8%
5,114
3.21%
280
0.18%
22
0.01%
159,075
100,00%
Trademarks Worldwide
• Over 2,000,000 trademark applications
are filed worldwide annually
• Approximately 700,000 are international
trademarks filings, from which:
• Over 300,000 are filed through the
Madrid System (43%)
On-line Services
• Madrid Express database
• ROMARIN database
• WIPO Gazette of International Marks
• E-Renewal
• Fee Calculator
http://www.wipo.int/madrid/en/services/
Un
i
an
y
om
ux
ly
na
Ja
pa
n
O
th
er
s
ng
do
m
Au
st
ra
lia
Au
st
ria
Ki
Ch
i
m
un
Sw
ity
it z
er
la
nd
C
Be
ne
l
Ita
Fr
an
ce
te
d
St
at
es
te
d
Eu
ro
pe
an
Un
i
G
er
m
Top filer Members
in 2006
Top Filer
25%
20%
15%
10%
5%
0%
Pourcentage
Top filer Members
in 2006
# filings
Germany
France
United States
Italy
Benelux
European Community
Switzerland
United Kingdom
China
Spain
Austria
Australia
6,552
3,896
3,148
3,086
2,784
2,523
2,468
1,489
1,328
1,215
1,197
1,100
share
18.0%
10.7%
8.6%
8.5%
7.6%
6.8%
6.8%
4.1%
3.6%
3.3%
3.3%
3.0%
Some significant filing increases
in 2006 (as compared to 2005)
Growth
3'500
3'296
3'260
3'000
2'929
2'523
2'595
2'500
2'000
1'530
1'500
1'416
1'311
1'068
1'000
2005
2006
848
500
0
2006
n
Eu
a
pe
ro
on
ni
U
U
d
te
ni
a
st
s
te
2005
a
C
n
hi
lia
ra
st
u
A
p
n
ha
rt
O
e
th
e
th
to
20
Some significant filing increases
in 2006 (as compared to 2005)
# applications
growth
European Community
2,523
65.5%
Italy
Australia
Spain
United States
3,086
1,100
1.215
3.148
25.5%
29.1%
17.2%
10.5%
other than the top 20
3,260
11.3%
Most designated Contracting Parties
in registrations + subsequent
designations
in 2006 (as compared to 2005)
Most Designated Countries
13749 13533
14'000
12750 12697
12'000
10608
11'751 12530
10'000
10043
11384
8143
10760
8120
8'000
7819
7816
7624
9224
7196
2005
2006
7081
8782
6'000
5805
8177
7638
7123
4'000
7108
5865
6157
2'000
0
ep
R
of
ce
an
Fr
y
an
ey
rk
m
er
Tu
G
ea
or
K
ne
ai
kr
U
lia
tra
us
A
ity
un
ay
w
m
or
om
N
C
n
ea
op
ur
a
E
ic
er
m
A
n
of
pa
s
Ja
te
ta
S
n
d
tio
te
ra
ni
de
U
Fe
an
si
us
R
nd
la
er
itz
w
S
a
n
hi
C
2006
2005
Most designated Contracting Parties
in registrations + subsequent designations
in 2006 (as compared to 2005)
# designations
China
Russian Federation
Switzerland
United States of America
Japan
European Community
Australia
Norway
Ukraine
Turkey
Rep of Korea
Germany
Romania
15,801
14,432
14,260
13,994
11,844
10,640
9,115
9,102
9,057
8,958
8,334
8,147
8,103
growth
16.4%
12.7%
8.1%
18.0%
17.3%
68.7%
14.1%
7.8%
9.5%
4.2%
16.4%
11.0%
4.4%
Conclusion
Madrid System
A useful economic tool
to obtain and maintain
protection of marks!
THE HAGUE SYSTEM
Objectives and Basic Features
World
Intellectual
Property
Organization
Purpose of the Hague
Agreement
• An international registration system for protection
of industrial designs in several countries, by means
of a single international application filed with the
International Bureau of WIPO.
• A single international application replaces a whole
series of national applications.
Legal Framework
• Hague Agreement
– London Act (1934)
– Hague Act (1960)
– Geneva Act (1999)
• Entered into force on 23 Dec 2003
• Operational on 1 Apr 2004
Hague System
Concerning the
International Registration
of
Industrial Designs
• Common Regulations (1996)
– Last revised: 1 Apr 2004
• Admin. Instructions (2002)
– Last revised: 1 Apr 2004
As of April 2007
Hague Union Members (46)
(by most recent act)
www.wipo.int/hague/en/members
Geneva Act (1999): 22
Albania, Botswana, Croatia, Egypt, Estonia, France,
Georgia, Hungary, Iceland, Kyrgyzstan, Latvia,
Liechtenstein, Moldova, Namibia, Romania, Singapore,
Slovenia, Spain, Switzerland, The former Y.R. of
Macedonia, Turkey, Ukraine
Hague Act (1960):
21
Belgium, Belize, Benin, Bulgaria,
Côte d’Ivoire, D.P.R. of Korea, Gabon, Germany, Greece,
Italy, Luxembourg, Mali, Monaco, Mongolia, Montenegro,
Morocco, Netherlands, Niger, Senegal, Serbia, Suriname
London Act (1934):
3
Indonesia, Tunisia
Holy See (denounced as of August, 2007)
As of April 2007
Hague Union Members (46)
(by most recent act)
By Most Recent Act
20 Geneva Act (1999)
21 Hague Act (1960)
3 London Act (1934)
Advantages
• One vs. Many Relationships
Provides for the centralized acquisition, maintenance
and management of industrial design rights around the
world by filing a single international application in which
one or more Contracting Parties are designated.
• “Bundle of Rights”
The resulting international registration has the effect of
a grant of protection in each designated Contracting
Party, although it is not itself, nor does it result in, an
independent grant of protection in each designated
Contracting Party (DCP).
. . . What It Is Not.
• Since the Hague System is primarily a procedural
arrangement, it does not determine:
– the conditions for protection;
– the refusal procedure to be applied when
deciding whether a design may be protected; or
– the rights which result from protection.
• Such issues are governed by the law of each
Contracting Party designated in an international
registration.
Filing the International Application
• Closed System
– Entitlement: Connection between applicant and a
Contracting Party via establishment, domicile,
habitual residence (Geneva Act) or nationality
– Only designate Contracting Parties to Hague System
• Not required to have a prior national
application or grant of protection
– “Self-designation” is possible
• Application can be filed either directly with
International Bureau (IB) or indirectly via the
Contracting Party from which entitlement is
derived
Formal Examination by IB
• IB examines for formalities only
– Substantive grounds, such as novelty, not
considered by IB
• Recorded in an International Register
– Registration certificate sent to holder
• Publication in WIPO International Designs
Bulletin
– Immediate publication at applicant’s request
– Differed publication and payment of related fees
at applicant’s request
Substantive Examination by DCP
• Substantive examination, if any,
undertaken by each DCP as provided by
its national law
• Refusal by DCP must be sent to IB within
set time limits from the date of
publication of international registration
– Holder has same remedies as would have been
available if filed under national law
• If not refused, or if refusal withdrawn, the
IR produces the same effect as a grant of
protection under national law
General Procedure
Indirect
Filing
International
Application
OFFICE OF
CONTRACTING
PARTY OF
ENTITLEMENT
self-designation
Direct
Filing
OFFICE OF
DESIGNATED
CONTRACTING
PARTY
INTERNATIONAL
BUREAU
OFFICE OF
DESIGNATED
CONTRACTING
PARTY
OFFICE OF
DESIGNATED
CONTRACTING
PARTY
Duration of Protection
• International registration initially valid for
5 years from date of international
registration
– Renewable for five-year periods
• Minimum duration of protection set by governing
treaty
– May be renewed, with respect to a given DCP,
for the full grant of protection allowed under
the national law of that DCP
• Maximum duration of protection set by each DCP
Effects of International Registration
• As an application
– As of the date of the International Registration
• As a grant of protection
– Hague (1960)
• By default, as of the date of the international
registration, but can be later (if office
examines for novelty)
– Geneva (1999)
• By default, as of the date of the expiry, at
the latest, of the applicable refusal period,
but can be later (if office examines for
novelty)
/
Central Management
• Appointment [DM/7] or cancellation
representative before IB
[DM/9]
of
• Change of name and address of holder
[DM/6] or representative [DM/8]
• Record change of ownership
[DM/2]
• Limit designs in one or more DCP(s)
[DM/3 ]
• Renounce all designs in one or more DCP(s)
[DM/5]
• Renewal in 5-year terms
[DM/4]
http://www.wipo.int/hague/en/forms
General Advantages
National or Regional
Route
•
•
•
•
•
•
•
many Offices for filing
many languages
many currencies
many registrations
many renewals
many modifications
foreign attorney or agent
first needed at filing
International Route
(Hague System)
•
•
•
•
•
•
•
one Office for filing
one language
one currency
one int. registration
one renewal
one modification
foreign attorney or agent
first needed if refused
International Registrations
in force as of December 31, 2006
• 27,927 international registrations
• 292,389 designations
• 1,260,164 designs
International Registrations 2006
1,143 International Registraions
Average Number of Designations
12
Average Number of Designs
5
Average Fee
1,761 CHF
Higest Fee*
15,850 CHF
All Fees 96% < 5,000 CHF
Thank you!
[email protected]