GLA Capacity Building Building Capacity to Advocate for Change May 24, 2007 PLEASE ALSO JOIN US ON THE PHONE CALL: (Toll-free): +1 (866) 802-7363 Participant Code: 6145590598#

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Transcript GLA Capacity Building Building Capacity to Advocate for Change May 24, 2007 PLEASE ALSO JOIN US ON THE PHONE CALL: (Toll-free): +1 (866) 802-7363 Participant Code: 6145590598#

GLA Capacity Building Building Capacity to Advocate for Change May 24, 2007 PLEASE ALSO JOIN US ON THE PHONE CALL: (Toll-free): +1 (866) 802-7363 Participant Code: 6145590598

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Presenters

Rebecca Gurney, GLA Advocacy Coordinator Frank Martinelli, GLA Capacity Building Consultant

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Session Purpose

To provide strategies for initiating and sustaining capacity building efforts in your association to support effective advocacy.

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Session Agenda

Introductions and Your One Challenge GLA CB Framework/Where Advocacy Fits In What Has To Be In Place In Order To Do Effective Advocacy?

GLA Advocacy Resources Capacity Building Inventory Your Back Home Plan

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Introductions

Your name, role and association One challenge for your association’s advocacy efforts

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GLA Capacity Building Framework

Mission, Vision & Strategy Service Delivery & Impact Strategic Relationships Resource Development Internal Management & Operations Governance & Leadership

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GLA CB Framework/ Where Advocacy Fits In 7

Capacity for Advocacy

Building Capacity for Effective Advocacy is more than Acquiring Advocacy Skills Review CB Assessment Tool: Key CB Categories

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What Has To Be In Place In Order To Do Effective Advocacy?

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Key Elements YWs with active advocacy initiatives have these things in common: 1.

Board-level commitment 2.

An established issue agenda 3.

Someone designated to move the work along 10

Key Elements

Advocacy linked to strategic plan vs. add on

Board recruitment linked to mission driven advocacy and public policy work 11

Review CB Assessment Tool: Key CB Categories 12

Key CB Categories Mission, Vision and Strategy

#1. Mission

 

#2. Vision Clarity #3. Vision Boldness

#8. Collaborative Planning Governance and Leadership

3. Board Participation in Fundraising

 

#4. Board Influence and Reach in Community #5. Board Recruitment and Development 13

Key CB Categories Service Delivery and Impact

#1. Program/ Service Relevance & Integration

#3. Customer-focused Program/Service Development

#2. Monitoring of External Environment

#6. Advocacy Resource Development

#2. Fund Development Planning

#3. Funding Diversification

#4. Donor Development 14

Key CB Categories Strategic Relationships

#1. Presence, Involvement and Influence in Local Community

#2. Development & Nurturing of Partnerships & Alliances

#3. Communications Strategy

#5. YWCA USA Brand Integration

#6. Public Relations & Marketing 15

Key CB Categories Internal Management and Operations

#6. Volunteers (Non-board)

#9. Internal Coordination

#16. Computers, Email and Internet 16

NCNA Building Capacity for Public Policy Tool Kit

Self Assessment Tool, p. 5 “Organizational Commitment” (p. 7) is the ground floor. Building Capacity for Public Policy

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GLA Advocacy Resources

www.ywca.org/gla/advocacycenter Monthly Advocacy E-Source 1-on-1 training and technical assistance Advocacy Workshop Series Connection to YWCA USA Advocacy Empowerment funds CB Inventory: Selected Resources Others

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Back Home Plan

What’s the one thing you will do next to advance your YWCA’s Advocacy efforts?

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Summary and Closing

Advocacy Capacity is the infrastructure you build around social change work – the policies, resources, relationships and organizational practices that facilitate advancing your agenda.

Please complete evaluation

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GLA Contacts

Rebecca Gurney, 614-559-0598.

[email protected]

Frank Martinelli, 414-961-2536.

[email protected] 21