Dialogue Mapping: Revealing the Deep Structure of Conversations Dr. Jeff Conklin CogNexus Institute cognexus.org Overview Opportunity Driven Problem Solving Wicked problems Surface Structure – how we communicate.
Download ReportTranscript Dialogue Mapping: Revealing the Deep Structure of Conversations Dr. Jeff Conklin CogNexus Institute cognexus.org Overview Opportunity Driven Problem Solving Wicked problems Surface Structure – how we communicate.
Dialogue Mapping:
Revealing the Deep Structure of Conversations Dr. Jeff Conklin CogNexus Institute cognexus.org
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Overview
Opportunity Driven Problem Solving Wicked problems Surface Structure – how we communicate about an issue Deep structure – the organization of the content Linear Process & Media Non-linear Process & media Dialogue Mapping: mapping linear process into non-linear media © 2008 CogNexus Institute 2
Work is planned as a linear process …
Gather the data about the problem Analyze the data Formulate a solution Implement it
Time
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… but cognition is
non-linear.
Guindon, R. (1990) “Designing the Design Process: Exploiting Opportunistic Thoughts”, 305-344.
Human Computer Interaction, Vol. 5, pp. “Opportunity Driven” Problem Solving Time
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Key Characteristic of “Wicked” Problems
Conklin, J. (2006) “Wicked Problems and Social Complexity”, white paper, Chapter 1 of Dialogue Mapping book
Every proposed solution … reveals aspects of the problem … that cause revision of the solution Problem wickedness trumps linear process 5 © 2008 CogNexus Institute
Characteristics of problem “wickedness” cannot be easily defined so that all stakeholders agree on the problem to solve; require complex judgments about the level of abstraction at which to define the problem; have no clear stopping rules; have better or worse solutions, not right and wrong ones; have no objective measure of success; require iteration-every trial counts; have no given alternative solutions-these must be discovered; often have strong moral, political or professional dimensions. 6 © 2008 CogNexus Institute
Some consequences of not distinguishing wicked problems Less clarity and agreement about the problem space More non-linear problem solving process Less productive communication More fragmented and polarized stakeholders Less trust, more blame and second-guessing More power and politics dominate the process Deeper issues go unaddressed (avoidance, denial) 7 © 2008 CogNexus Institute
Issue Mapping
IBIS - Issue Based Information System Horst Rittel Basic argumentation structure: – – – Questions (issues) Answers (options, alternatives) Pros & Cons (arguments) © 2008 CogNexus Institute 8
Conversational structure versus Issue structure The basic unit of conversation is a ‘comment’ a comment The
structure
of conversation is ‘turn taking’ – each person’s comment follows the one before © 2008 CogNexus Institute 9
Conversational structure Structure based on individual judgments of relevance and importance Issue-based structure Structure based on mapper’s judgments about implicit relationships among comments © 2008 CogNexus Institute 10
Conversational structure Issue-based structure © 2008 CogNexus Institute 11
Conversational structure Issue-based structure Issue mapper infers the question that the comment addresses © 2008 CogNexus Institute 12
Conversational structure Issue-based structure © 2008 CogNexus Institute 13
Conversational structure Issue-based structure © 2008 CogNexus Institute 14
Conversational structure Issue-based structure © 2008 CogNexus Institute 15
Conversational structure Issue-based structure © 2008 CogNexus Institute 16
Conversational structure Issue-based structure © 2008 CogNexus Institute 17
Conversational structure Issue-based structure Again, inferring the ‘missing’ question clarifies the map © 2008 CogNexus Institute 18
Conversational structure Issue-based structure © 2008 CogNexus Institute 19
Conversational structure Issue-based structure © 2008 CogNexus Institute 20
Conversational structure Structure based on individual choices about relevance and importance Issue-based structure Structure based on mapper’s judgments about implicit relationships among comments © 2008 CogNexus Institute 21
Meeting notes Issue Map Which structure is more coherent?
Which structure is more meaningful?
Which structure better supports exploration of complex topics?
http://www.youtube.com/DrJeffConklin
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Linear vs Issue Based Structure
Linear structure
Normal surface structure
Issue-based structure
Content deep structure Traditional, familiar Specialized, dense Chronological: each successive element based on salience & relevance with previous Optimized to minimize load on working memory Elements organized by key questions - sequence factored out Optimized for large scale coherence 23 © 2008 CogNexus Institute
Dialogue map follows the non-linear conversation process © 2008 CogNexus Institute 24
Dialogue map follows the non-linear conversation process
“The problem is that process X doesn’t work well.”
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Dialogue map follows the non-linear conversation process “The problem is that process X doesn’t work well.”
“I’m not so sure. I think the real problem is that Y doesn’t work very well.”
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Dialogue map follows the non-linear conversation process “The problem is that process X doesn’t work well.” “I’m not so sure. I think the real problem is that Y doesn’t work very well.”
“Yeah. There have been big improvements in X lately.
…“ 27 © 2008 CogNexus Institute
Dialogue map follows the non-linear conversation process “The problem is that process X doesn’t work well.” “I’m not so sure. I think the real problem is that Y doesn’t work very well.” “Yeah. There have been big improvements in X lately.
I think we should just implement Plan A, like we discussed months ago!”
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Dialogue map follows the non-linear conversation process “The problem is that process X doesn’t work well.” “I’m not so sure. I think the real problem is that Y doesn’t work very well.” “Yeah. There have been big improvements in X lately. I think we should just implement Plan A, like we discussed months ago!”
“Plan A won’t work, because it doesn’t address process Z. The truth is, Z doesn’t work at all!”
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Dialogue map follows the non-linear conversation process
“I agree. We need to start over with a new Plan B and start getting upper management input.”
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Dialogue map follows the non-linear conversation process “I agree. We need to start over with a new Plan B and start getting upper management input.”
“Wait a minute. What’s the problem with Z? I thought we had that fixed?”
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Dialogue map follows the non-linear conversation process “I agree. We need to start over with a new Plan B and start getting upper management input.” “Wait a minute. What’s the problem with Z? I thought we had that fixed?”
“Z costs too much, and the costs are increasing, and in any case it doesn’t meet the new interoperability standards.”
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Non-linear cognition means jumping around between issues What is the problem? … What are the criteria? … What does ‘xxxxxx’ mean? … What are the facts? … What should we do? … How should we do X? …
Time
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Bridging the Structural Gap
Surface Structure – how we communicate about an issue Deep structure – the organization of the content Linear Process & Media Non-linear Process & media We need tools that show both surface & deep structures and the connections between them Article about global warming Map of deep structure of article © 2008 CogNexus Institute 34
CogNexus Institute Knowledge Mapping for Nonlinear Processes http://cognexus.org
© 2008 CogNexus Institute The book 35