Patricia M. Nazemetz Xerox Corporation October 6, 2010

Anne Mulcahy Ursula Burns

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Establish a clear vision

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Add passion – bring leadership to life with visual communication that connects with all employees

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Build alignment and commitment

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Highlight the opportunities

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Encourage risk around the purpose

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Focus to achievement

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In reaching internal milestones

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In external recognition

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In being part of the journey and part of the larger purpose

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In the brand

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In being part of the team

PURPOSE

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Set the tone: ask, listen, dialogue to align the organization POSSIBILITY

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Re-tool talent and development, building for the future

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Know your starting line-up, and retain them PRIDE

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Make everyone proud to be part of the team

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Recognize and celebrate progress toward the purpose